Getting that next job requires marketing yourself in new ways. You must view your career as a continual process of networking, building your brand, and maintaining an online presence. Your personal brand and online profiles represent your "product" in the job market. It is important to keep these updated and ensure they highlight your skills, accomplishments, and areas of expertise in order to be found by recruiters and hiring managers. Building strong professional relationships through referrals and in-person networking remain very important strategies for finding new opportunities.
Top dos-and-donts-when-conducting-a-job-search tkripas2012Anthony Kripas
The document provides guidance on best practices for conducting an effective job search. It recommends taking an active, bidirectional approach where job seekers make themselves visible to potential employers rather than just applying to posted jobs. Specific tips include automating parts of the search, building an online expert brand, focusing on strategic networking over passive activities, and proofreading materials thoroughly to avoid easy mistakes. An effective search is presented as a marathon that requires sprinting from the start through discipline and holding oneself accountable to daily goals.
LinkedIn best practices for Small Business owners - CareerNetworkingUSAkenlang
This document contains a summary of a LinkedIn presentation given by Kenneth Lang and Rich Heckelmann. It includes biographies of Kenneth Lang and Rich Heckelmann, who both have extensive professional experience. The presentation covers how to use LinkedIn effectively, including tips to build your profile, connect with others, request recommendations, and maximize your network on LinkedIn. The goal is to help users grow their business, market themselves, find resources and hire others using LinkedIn.
Stay Connected Law Librarians Published Sept 2009Nathan Rosen
The document provides advice for staying connected professionally after losing a job. It emphasizes the importance of networking and maintaining relationships even during unemployment. Some key lessons include: reaching out to your contacts, volunteering your time, using professional organizations and social media to find opportunities, and being prepared with an updated resume and portfolio of achievements. The overall message is that relying on personal and professional connections is critical for future career success, even in difficult economic times.
The document provides tips for job seekers on utilizing various resources to aid in their job search, including networking, print media, the internet, volunteering, and internships. It emphasizes the importance of networking through family, friends, and professional organizations. It also stresses documenting job search efforts and treating the search like a job in order to be well-organized and prepared to take advantage of opportunities.
Here are the key things you should include in your CV:
- Contact details: name, address, phone number, email address. Make sure all contact details are up to date and professional.
- Profile/Summary: A 2-3 sentence overview of your background and qualifications, highlighting your most relevant skills and experience.
- Education: List your educational qualifications with the most recent first. Include the name of the school/college/university, dates attended, qualifications obtained and grades/GPA.
- Work experience: Start with your most recent role and work backwards chronologically. Include job title, company name, dates of employment, your key responsibilities and achievements. Quantify your achievements where possible.
- Sk
This document provides information and tips for job readiness including resume and cover letter writing, job searching, interviewing, and maintaining employment. It covers the key components of a resume, how to write a compelling cover letter tailored to each job, best online job boards and sites, the importance of networking, common interview questions and tips for answering, explaining work history gaps, setting boundaries in the workplace, and maintaining structure. Templates and examples are provided for many sections to help those seeking employment after addiction recovery.
The document discusses different types of interviews that can be used when hiring candidates. It describes telephone interviews, which allow for quick screening of candidates from a distance to assess personality and communication skills over the phone. It also discusses panel interviews, where multiple interviewers assess a candidate at once to avoid personal biases and get different perspectives. The document provides pros and cons of each approach and tips for how to prepare for different interview styles.
The document provides tips for networking and job searching, including building a contacts list, preparing an elevator pitch, researching target companies, and making effective calls to contacts. It emphasizes doing thorough research before calls, having a clear understanding of the company and industry, and establishing your reputation by being positive and well-prepared. The overall message is that an organized, strategic approach to networking can help one expand their career opportunities.
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
This document provides guidance on developing an effective job search plan through networking. It emphasizes establishing AIM (Attitude, Initiative, Motivation) and outlines strategies for taking initiative in your search, such as researching companies and making contact lists. Networking is identified as the most important component, with tips like asking for referrals and sending thank you notes. The overall message is that an organized, proactive approach that leverages your network is key to finding employment.
This document provides tips for proactively finding and contacting hiring managers at target companies. It advises researching companies of interest and collecting contact information for hiring managers. It then discusses polite and direct ways to contact receptionists, HR departments, sales teams, executives, and others within a company to obtain a hiring manager's name and contact details. The document stresses persistence, courtesy, and following up with thank you notes to make a positive impression.
Brazen Careerist is a social networking site that allows users to create an online profile showcasing their ideas, passions and expertise beyond just their resume. The site aims to help users build their professional network and manage their career through an interactive feed and interest-based groups. Users can complete their resume on the site, connect their other social media profiles, engage with the community through blogs and questions, and potentially be discovered by employers active on the site. However, the site may not be as beneficial for networking within certain industries or locations like Alaska.
The document provides guidance on job searching, networking, resumes, cover letters, and submitting applications. It emphasizes the importance of networking, having clear goals and tracking progress. Good resumes focus on relevant qualifications and accomplishments using active verbs. Cover letters should highlight how experience matches the job and request an interview. When submitting applications, it's best to know someone at the company to increase chances of response.
Campaign Based Employment Search by Greg David of Laka and CompanyGreg David
The most powerful job search activity you can perform is doing a campaign based job search. More people land through this type of process but most never use this methodology. Use it and see different results today! By Greg David of Laka and Company.
Informational Interviewing Ii Non Wctc No Animflutesusan
This document provides guidance on conducting informational interviews to research potential careers or jobs. Informational interviews allow you to learn about skill and qualification requirements, job opportunities, and speak directly with someone currently working in the field of interest. Key benefits include gaining industry insights, expanding your network, identifying strengths and weaknesses, and increasing confidence for future interviews. The document outlines best practices for selecting occupations to research, identifying contacts, scheduling interviews, conducting the interview, following up, and evaluating the information gathered.
ABE LEVEL 4 FOUNDATION EMPLOYABILITY & SELF DEVELOPMENT Uesd session 07.10.19Caron Gangoo
These are 3 main session of ABE LEVEL 4 UESD delivered by Greenwich University Pakistan-Mauritius main campus in Rodrigues Island (Republic of Mauritius) in October 2019
Personal Branding in a Job Search by Greg David of Gregory Laka and CompanyGreg David
This document discusses the importance of personal branding for a successful job search. It defines personal branding as focusing on your subject matter expertise and positive impact rather than just your job title. The document provides tips for developing your personal brand, such as crafting an elevator pitch and value statement, researching your target market, and highlighting your strengths, weaknesses, and tools. It recommends taking specific actions over two weeks to build your brand through various online and offline channels.
The document provides tips for recruiters on effectively messaging candidates. It discusses how to craft engaging subject lines for emails to candidates, the importance of personalizing outreach messages, and involving hiring managers early in the process. It also outlines what candidates find most important in job opportunities, such as compensation, interesting projects, company culture and opportunities for growth.
From Dorm Rooms to Cubicles: How Recent Graduates CommunicateDavid Choi
In a two-part field study, we studied the communication tool use of 29 college students and 20 recent college graduates. In comparing the two groups' communication choices, we explored how transitioning from attending college to working full time impacts communication. We discuss how communication changes for recent college graduates in terms of both the content of their conversations, as well as the communication methods they use. We found that convenience plays a major role in the adoption and usage of communication tools, with participants preferring methods that were easily accessible at work, at home and in transit. We identify life changes recent graduates experience as they transition into emerging adulthood: the effect of being on a computer at work all day, changing social circles and scenes, being geographically distant from friends and family, and the desire for a professional persona. We discuss the impact of these changes on communication
This document discusses managing employee mobility costs. It shows that travel and corporate aircraft make up 52% of direct spend on employee mobility. Integrating functions like business travel, vehicles, relocation and international assignments can result in cost savings of 1-4% and better relationships. The document is from Runzheimer, a global leader in managing total employee mobility that serves over 60% of Fortune 500 companies. It provides services like developing mobility policies, implementing programs, and administering reimbursements and payments.
The document announces the launch of new features on ClearedJobs.Net's website for job seekers. When the site launches over July 4th weekend, user account information will transfer automatically. The new dashboard provides improved job searching, account management features like resume storage and visibility settings, employer research tools, and career resources. Customer service is available for any issues users face during the transition.
Marcus wakes up from a nightmare and is unable to fall back asleep. He decides to draw with a pencil and paper to pass the time. When he wakes up from falling asleep at his desk, he finds that he has drawn a strange symbol consisting of different shapes and images inside and on the edges of a large circle. He realizes he is going to miss his bus for school and rushes out the door with the drawing still in his back pocket.
How to Share a LinkedIn Event with Your Contactsdonnae2763
1. Open the "More" tab and click "Events" to go to the Events Home Page listing connections' events.
2. Search for and click on the "Cleared Job Fair" event.
3. Click "Share" to open a message box, then personalize the message and select up to 50 contacts from your contact list to receive the shared event invitation by clicking their names.
The document discusses several free online tools for communication, organization, and event planning including Google Docs for document sharing, Google Calendar, CareCalendar for scheduling help for families, Yelp and Mint for reviews and personal finances, MeetingWizard for scheduling meetings, Skype and FreeConferenceCall for video and audio calls, Picasa for photo sharing and organizing, and social media tools like Facebook, LinkedIn, and Twitter. It provides information on the capabilities and uses of each tool.
The document provides guidance on developing a personal brand and career marketing plan to effectively present oneself in a professional job search. It outlines identifying skills, values, and interests to craft a brand statement. It then describes key elements of a marketing plan like target position, brand description, positioning statement, key competencies, target market, target companies, compensation goals, and an action plan. The document stresses tailoring these materials for specific opportunities and using one's brand and plan across application materials and social media profiles.
This document provides guidance on building a personal brand. It emphasizes that personal branding is now essential for career development, even when not job searching, as 70% of employers reject applicants due to online information. It advises to identify your strengths and differentiate yourself by gathering feedback. It also recommends growing your online and offline presence through networking, volunteering, building a website or blog, and learning new skills to establish yourself as an expert and stay relevant for future opportunities.
Getting Back into the Job Search - 4 Myths of Job Search ClearedJobs.Net
The document provides strategies for people returning to the job hunt after a long absence. It discusses how job searching has changed significantly with the rise of technology and social media. Myth #1 is that the old ways of searching, like newspapers and mailings, still work when in fact employers now use keywords and social media to screen candidates. Myth #2 is that searching is too difficult, when it mainly requires learning new digital skills. Myth #3 is that employers will accept you as you are, when you need to market your strengths and work on weaknesses. The final myth is that searching is a one-time thing, but people now change jobs every 3-5 years so an active search is a lifelong process.
This document provides guidance on building a personal brand in IT. It discusses the importance of personal branding even when not job searching, as 70% of employers have rejected applicants due to online information. It recommends determining strengths and differentiators to demonstrate expertise through online and offline channels. The line between personal and professional is blurred, so managing digital information strategically is important. Growing an online and offline presence through websites, networking, learning opportunities, and self-promotion can help confirm skills and lead to new opportunities.
The document provides tips and advice for developing a career game plan and job search strategy for 2017. It recommends taking time to reflect on your career goals and plan your path forward, spending 80% of time networking and 20% on applications. Specific tips include creating a personal marketing plan focused on target companies, staying motivated during job searches, evaluating your skills, improving resumes and interview skills, using LinkedIn to build professional networks, continuing education, considering relocation, and maintaining a positive attitude.
Guest Lecture at Auburn U: Using Social Media to Build Your BrandMark Story
A quest lecture at Auburn University, given on February 11 and 12, offering students advice on how to use social media to build a personal "brand" and find employment.
Career Management and Job Search Troubleshooting 101/201 (part 1 of 2 part se...Greg David
Career management and job search TROUBLESHOOTING 101/201---The resume, online professional profiles, and driving job search activity.
Learn the painful mistakes nearly all job seekers make that they are unaware of which significantly lengthens their job search timeline. Learn the ‘best practices’ of proper resume and online professional profile design and construction, applying online, and connecting to people who can help you land. This event will dramatically improve your job search results, help you learn all the seemingly little things that prevent you from being hired quickly, and will allow you to radically shorten the length of your overall job search. Part 1 in a 2 part series.
The candidate is provided a document outlining steps to prepare for a successful job interview. It recommends researching the company and industry, understanding the job responsibilities, knowing one's experiences and strengths, preparing questions for the interviewer, and following up after the interview. The document includes examples of questions to consider and topics to discuss to demonstrate qualifications and make a strong impression during the interview process.
The document outlines 7 steps for conducting a targeted job search: 1) Know what you want in a career, 2) Identify your ideal work environment, 3) Generate a list of potential companies, 4) Research how you can contribute value, 5) Customize application materials to highlight benefits, 6) Contact hiring managers directly instead of HR, 7) Prepare and practice for interviews. The key is researching companies and customizing each application to address the specific needs and goals of the hiring manager.
For many of them, beginning a job search seems to be a challenging task. There are 3 simple questions you may ask yourself before beginning your search.
What do you really want to do?
What do you need to do?
How can you get started?
In Springboard Talent, we focus on helping professionals like you by providing coaching, strategies and systems to attract your ideal job. Traditional job search methods are no longer effective. Welcome to the New Rules of Job Search. With understanding of the entire hiring process, you will be able to tap into more than 80% of the hidden job market.
The document provides information about career services resources for students. It emphasizes that career development should begin in a student's first year and that career services can help with internships, resume writing, interview preparation, and finding full-time jobs. Students are encouraged to use career services resources such as individual advising, career fairs, resume critiques, and recruiting software to explore options and gain experience that will help them achieve their career goals.
Tricks for Career Fair Success provides tips for how to prepare for, participate in, and follow up after a career fair. Key tips include researching companies attending, preparing an elevator pitch, bringing resumes and questions to ask employers, collecting business cards, sending thank you letters after the event, and keeping a log to stay organized. The document emphasizes arriving early, making a good impression, showing knowledge of companies, and following up to stand out from other job seekers.
Getting a good job J.O.B. Inc [INCO-4025]Gian Acevedo
J.O.B. Inc. is dedicated to recruiting, hiring and retaining a diverse workforce by finding the right job for all clients. They recognize an inclusive workforce with diverse backgrounds and perspectives provides crucial ideas for business success. The document discusses job survival skills like networking, building a network through professional organizations, maintaining network relationships, writing job search letters and resumes, interview preparation and performance. It emphasizes dressing for success, being prompt, preparation, demonstrating skills and listening during interviews.
Here are some answers to your questions about job references:
- References are used by potential employers to verify information on your resume, such as your previous job titles, dates of employment, job duties, and your work performance and qualifications. Good references are former managers, supervisors or coworkers who can speak positively about your skills and accomplishments.
- Past employers are commonly contacted to confirm your dates of employment, job title(s), and whether you are eligible for rehire. They may be asked about your job performance, work ethic, strengths/weaknesses, reasons for leaving, etc.
- Yes, employers do often contact references, either by phone or email. They want to hear firsthand from people who have direct
As a nonprofit, you have a unique challenge: finding qualified candidates who care about your mission. Job postings are an essential tool for finding those professionals at scale. Check out this deck to find out how you can easily get your jobs in front of the right candidates at the right time. It covers job posting basics, as well as tips and tricks on how to get the best results.
3 things that are covered:
LinkedIn’s mission-driven talent network
Optimize your job posts to get the best candidates
Save money with nonprofit discounts
[Webinar Slides] Expert to EntrepreneurCAREEREALISM
The document provides tips and advice for experts considering entrepreneurship. It discusses evaluating one's entrepreneurial personality traits and creating a business blueprint. Key points include taking a self-assessment, identifying skills, creating a plan addressing products/services and marketing. Tools recommended for entrepreneurs include social media platforms like LinkedIn, Facebook, Twitter and blogs, as well as email marketing, articles, videos and networking. The document stresses developing one's personal brand and using various online and in-person methods to connect with potential opportunities.
You’ve been retrenched, how to find a jobjune_parker
This document provides guidance to those who have been retrenched on how to navigate finding a new job. It discusses dealing with the initial shock of losing one's job and common feelings that arise. It then offers tips on effective job searching strategies like updating one's resume and LinkedIn profile, networking, preparing for interviews, and using available support resources if needed. The document stresses maintaining a positive mindset and taking an active approach to the job search process.
After 20 years of successfully moving from one job to another without much effort, I suddenly had to find a job. The process of finding job was completing foreign to me. This is my story and lessons from my 7 month job search journey.
This document provides information about career services resources available to students. It discusses how using career services can help students find internships and jobs. It also lists career services staff and describes the various types of help offered, including resume and interview preparation. Students are encouraged to take advantage of career fairs, recruiting software, and other job search resources. The resume, interview, and career fair sections provide tips for students on developing effective materials and strategies for connecting with employers.
ClearedJobs.Net provides security cleared job search and recruitment services including a resume database, job postings, job fairs, and advertising options. The resume database contains over 140,000 current cleared resumes with 78% holding top secret or higher clearances. Subscription plans to search the resume database range from $595 for 1 month to $4,595 for 12 months. Job posting packages start at $150 for 1 posting. Cleared job fairs are held monthly in various locations and provide opportunities to meet prescreened cleared job seekers. Advertising options include banner ads and direct email messages.
Ndw ffsp regional fy 2013 tap etap scheduledonnae2763
This schedule outlines the dates and locations for Transition Assistance Program (TAP) seminars and expanded TAP (E-TAP) seminars across several Navy bases for fiscal year 2013. It lists the month, dates, and base location for each seminar, along with points of contact and contact information for each base. Seminars are scheduled monthly from October 2012 through September 2013 and are held at bases including Joint Base Anacostia-Bolling, Patuxent River, Bethesda, Dahlgren, and Fort Meade.
Celinda appelby from hp advice from recruiterdonnae2763
HP recruiter Celinda Appleby provides tips on job searching, including what HP offers in the government sector, using social media effectively, and preparing for job fairs. HP has jobs available nationwide requiring a range of security clearances and is looking for professionals in many technical fields. HP has also been recognized as a top military-friendly employer.
The document provides information about security cleared job fairs organized by ClearedJobs.Net, including upcoming dates and locations. It details the opportunities available to companies attending the fairs, such as meeting and interviewing cleared candidates, advertising, and receiving resumes of attendees. Statistics on the typical clearance levels of past job seekers are presented. The costs for booths, job postings, and resume searches are listed. The second document then outlines ClearedJobs.Net's multi-channel marketing strategy for promoting the job fairs through various online and offline media.
This document discusses common errors that job seekers make during their search that can sabotage their chances of getting a job. It identifies 7 strategic errors: 1) Having one resume for multiple positions, 2) Ignoring stated job requirements, 3) Not checking your online reputation, 4) Blindly applying to too many jobs, 5) Not leveraging your network, 6) Forgetting basic manners during interviews, and 7) Becoming defensive during interviews. For each error, it provides a solution on how job seekers can avoid the mistake to improve their job search. The overall message is that small errors can negatively impact impressions and it's important to thoughtfully target positions and present yourself professionally.
The document provides information about security cleared job fairs organized by ClearedJobs.Net, including dates and locations for 2012 events. Companies attending the job fairs will receive opportunities to meet and interview hundreds of cleared candidates, advertising and branding through ClearedJobs.Net's multi-channel marketing campaigns to the cleared job seeker community. Standard booths are $2,395 per event.
Getting “Cleared” for Launch GovCon Webinar Kathleen Smithdonnae2763
This document provides an overview of security clearances for government contracting work. It defines what a security clearance is and explains that it allows access to classified national security documents and is granted at different levels depending on the background check completed. It outlines the background check process and discusses the ongoing monitoring of clearance holders' activities. It notes that clearances are required for many types of jobs, not just intelligence roles. The document provides details on the different levels of clearances and clearance processes, including being sponsored by an agency or company and undergoing medical and polygraph exams as part of the application.
This document provides information about a cleared job fair being held on September 8, 2011 at the Waterford at Springfield in Springfield, VA. The job fair handbook outlines the schedule of events and presentations happening throughout the day focused on job searching, resume writing, and interviewing tips. It also provides information about companies attending the job fair that are hiring for a variety of cleared positions in areas such as engineering, IT, intelligence analysis, and linguistics.
Marketing Yourself for Your Next Career Opportunity
Getting that next Job
1. Getting that next Job – Marketing Yourself in a Tricky Job MarketThe next great App -You!
2. Job Search is the New Career….Every 3-5 years you will be looking for a new job. Professionals will on average change careers 11 times.**Bureau of Labor Standards
3. Some Common Misconceptions about Career SearchWhen is the best time to find a job?When you have a job!Who are the best people to help you find a job?Recruiter? Headhunter? Actually your current and future network, which includes your current co-workers, supervisors and staff.
4. True or False? I only need to market/network/build relationships when I’m looking for my next job, frustrated with my current job, or have messed up and know I am going to be fired? False
5. To find My Next Job All I Need to Do is….Tell a few friends because everyone knows how great I am Add my most recent job titles and responsibilities to my résumé and blast it out to my email listOnly answer 1-2 job postings because the right job posting is out there for meFinding a job is a full time job.
6. Fast connections are good for….WiFi,traveling through Chicago,and passing through Metro Center during rush hourBut not good for building a network
7. There are no Silver bulletsExcept for Vampires…. To get the job done you have to lay the groundwork, do the work and keep at it.
8. "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.“Dale Carnegie, How to Win Friends and Influence People
9. Marketing… What are some of the brands that resonate with you? How do they “market“ to you?What have they done to get your attention? Ads, Social Media, Customer Service, Product benefitsDo the brands have “values” that you can identify and remember?How do they determine who their customers are? How do you create the “Brand Of You?”
10. The Brand of You is…Packaging – resume, profiles, Product deliveryFulfilling your commitments? Over committing? Pass the blame, accept the fame?How do you interact with people in your office, team, clients?Do you say thank you – and mean it?Do you listen or just talk? How you live & work is the essence of your Brand.
11. Guess What? Your product marketing has already launched! The brand of You already has its brand reputation, values established in the marketplace. Do you know what this “truly” is?
12. Doing the SWOT on the Brand of You…. Strengths……Skills, abilities, clearance, SME Work style Network Weaknesses…..Do you need more .edu or certs? Holes in your network? Opportunities…Learning new skillsAbility to moveThreats……Does your brand need an overhaul? Limited skill set?
14. Looking at the Job Search from the Other Side of the EquationWhat is it like for a recruiter, hiring manager, HR person to find the right candidate?
15. Looking for CandidatesThere are many tools that are used by individuals looking to hire There is not one standard out thereWhile having a job board like USAJOBS is good, hiring managers will still use as many tools as possible to find their next right candidate, and Each manager has their preferred method. And there is only one way to find out: Ask. When you meet any recruiter, hiring manager, or HR manager, just ask them “how do you find a candidate?”
16. It’s not all onlineWhile much of the work in finding the right job or the right candidate is online, There will always be a portion of the “getting to know you” offline.Face-to-face events are very important for a candidate to see how the agency represents itself and for the agency to see if you fit into the culture or interface well with their client. Face-to-face events help prepare you for the interviews.
17. What is the tried and true, still #1 way that people hire other people? Referrals
18. What is the world like for the Recruiter or Hiring Manager? Usually doing at least one other job besides finding a new person, Or trying to fill 100+ positions each week Typically they will have a variety of metrics they need to meet and report on either weekly or monthly Finding candidates costs $$ but there are no $$ in the budget.
19. Some of the other considerations on the part of person doing the hiringUsually doing another job other than recruiting or hiring new staffSystems that must be used to track the candidates that are considered such as ATS, HRMS Regulations that must be met to ensure that the right candidates are considered and then hired such as EEOC, OFCCP.
20. What are the tools that will be used someone is hiring?Internal company career site Job Boards – niche or generalJob postings – paid or freeCareer fairs or eventsContests, games & challenges Social media MobileAny combination of or all of the above or some secret sauce – as unique as the person doing the hiring
21. How is your “customer” going to find Brand of “You”…Your resume and profiles for a startWhen was the last time you looked at your resume? How many versions of your resume do you have?Do you know how your resume is “read” by a company? Recruiters will spend no more than 15 seconds looking at your resume. Keywords the lifeblood of any search – are they in your resume, profiles, bio, summaries?Updated? Resumes are like cheese and fish, they need to be “refreshed” or they go bad.
22. Basics of being “available” for your “customer”…..Are you available in the ways that your customer wants to reach you?It’s great that you are part of XYZ community but if the person who is hiring you is in ABC community, how will you connect?Email address – not a time to advertise your interestsCell phone – not the time to share insights into your worldBe a connection and/or dater but not a stalker.
23. Social Media Used for Recruiting Social recruiting around for almost 10 years. But, not everyone is using it.The challenge is knowing who is and who isn’t, which you won’t know. It is one aspect of marketing your Brand. Are you using social media for “social” or career development?Remember that your customers might be on different communication channels .What do your profiles say about you?Do you have the settings updated?Are you sharing too much or the wrong thing? Remember: Referrals # 1 way to find your next gig
24. Ways to Use Twitter to support your career search and developmentCustomize your “bio” to include your skills & info recruiters to search Follow companies that you are interested in and/or their job posting feedFollow/ connect with recruiters & SME’s in your industry Gather information on key topics, comment on it and share with your networkQuality not quantityRemember basic courtesies and etiquette - Please and thank you, no profanity, no spam
25. Ways to Use Facebook to support your career search and developmentActive user of Facebook? Be sure to set up the lists of people you share information with between your close BFFs and the general public;Fill out your profile similar to your resume if you are in an active search Not on Facebook? Set up a minimum profile to be able to communicate and be found “Like” companies, organizations , government agenciesBe part of key trade association groups in the industry
26. Ways to Use LinkedIn to support your career search and developmentCrafting your Profile properly which means:Picture & SummaryList accomplishmentsBlog, twitter, websiteUpdate at least monthly, more so if in an active search Status Updates – 2-3 times a weekYour Network – 500+ Connect to Slideshare account
27. LinkedIn – How You Connect with OthersYour network is part of your brandPersonalizing and customizing your invitationsProviding recommendations for current and previous co-workersBeing part of groups – participating ( also job postings) “Like” ing posts, commenting, being an active part of the community EventsFollowing companies, organizations
28. Bringing it all together – Your Overall MarketingWhat is your product ?How you network, how you work with others, how you complete your current tasks, what you stand forWhat is your product packaging?Your resumes, profiles, bios , updates, postsWhat are you communications?You have different audiences who want to hear information in different waysYour product has to be marketed offline as well as online.
29. Interviewing…. You currently are being interviewed by the people that you work withYour interviews with companies start well before the onsite , Face-to-face interviewIt is your overall interaction with the company before, during and after you meet with the company Meeting and working with people of different generations and cultures
30. The mechanics of coming into and going out of a job When you first come into a new job, do you….Impress and show off?Or do you listen, learn and ask questions? When you are leaving your job, do you….Build or burn bridges?Do you plan and prepare for the transition or the Going Away party?
31. Appreciation – a little goes a long way.Take time to say “Thank You” to someone you have worked with, who has helped you, or provided key information Thank you notes are not just for your Mother’s friends, but a critical part of all networkingHandwritten thank you notes are appreciated but in some instances such as interviews an email is OK
32. 5 things to do in the next 30 daysDetermine your brand and how you will communicate itCan you in 7 words or less describe what you do? Clean out and organize – like your Inbox Truly say thank you to someone every dayTake a technical sabbatical - to truly focus you need to “power down”
33. Kathleen Smith, CMO, ClearedJobs.NetFriend me on Twiiter or LinkedInEmail: CustomerService@ClearedJobs.Net
Editor's Notes
A little bit about me – I work in the recruiting community supporting the connections between job seekers and employers, specifically security cleared job seekers and employers, and I have been doing this for 8 years. I listen, and support both sides of the equation, and hear the frustrations on both parts. However my background is marketing having supported many corporations such as Baxter Travenol, Met Life and nonprofits such as ARC and WWF so my approach to anything is very firmly planted in the marketing realm.Today’s discussion is about looking at career search and development from a marketing perspective in order to break through or provide a better understanding on how careers can be made or not.So let’s dive in…
Tricky market where many jobs are going to be cut in either government or private industry – you may never know where If you look at the careers of innovators they will be floating in and out of key industries and communities throughout their career – vivek kundra, chris dorobek, steve ressler….At the same time, you may be in one industry for your entire career but you may change your roles throughout you may not know who you will be working with or for next.
Fast connections are connecting with people at an event, or online and then pouncing on them for a job.
You will never know when someone will become your customerYour brand is how you interact with your current customers i.e. co-workers, staff, supervisors as well as actual customers
Job search/career development is an on-going, evolutionary process. Being open to learing about yourself, your mistakes and opportunities allows you to see the brighter pricutre rather than the grass is greener someplace else.
What is the typical cost of a job positing, what are the typical costs to fill a candidate.
Customer is the hiring agent
It is still tricky to track for employers to be able to be in compliance.
How many trade associations, governmtn organizations, charities are on facebool
Personalize each invitation don’t just use the templateWhen someone accepts your invitation – thank them Building your network so you can get recommendations on people to connect with Skills beta
Pre reference checking Be sure that when you are connecting with people that you are thanking them and not just pouncing on them for the connections they can provide you. If you connect with someone, be sure to leave some time to have them get to know you before you ask for something, and when you ask for something be specificPeople want to help, but they can’t read your mind as to what you want/need
Is your product built, packaged and delivered all in the same manner?
People watch and remember, there is a 50% chance you will run into someone again…..
Recruiters say that they can all count on one hand how many times that they receive some form of thank you notes from candidates. Be timely – within 24 hours of the “meeting” Interviewing – thank you notes are an opportunity to provide further information that was not mentioned in the meetingEmial thank you notes can be sahred with other hiring managers on the team.
doesn't have to be a dissertation, just the basics, this will evolve and change with time but you will soon discover some of your key attributes – do you SWOTfind something to clean out and get rid of the baggageif you are “crazy busy all the time” you are missing the point of being human. We only connect when we are human