80% of ad impressions on the InMobi mobile advertising network globally occurred on mobile apps, while 20% were on mobile websites. The top 5 devices by share of impressions were the Apple iPhone, Apple iPad, Samsung GT-I9300, Apple iPod, and Samsung GT-I9500. Android saw significant growth and had the largest share of impressions at 61.4%, followed by iOS at 31.7%.
The document discusses mobile technology trends and strategies for using mobile in ministry. It summarizes key smartphone operating system market shares, with Android dominating at 75%. It also notes that many developing countries have more mobile-only internet users, up to 70% in Egypt. The document recommends learning responsive design to make websites mobile-friendly and considering content like SMS, voice, photos and videos for mobile users. It provides examples of testing approaches like Appreciative Inquiry that could apply to developing mobile ministry strategies.
In Vietnam, 85% of ad impressions on the InMobi network are on mobile websites, while 15% are on mobile apps. Nokia devices receive the largest share of impressions at 27.8%, though Samsung and Apple saw impressive growth rates. Android accounts for 67% of the OS market share in Vietnam.
Pandora: What 400 Campaigns Taught Us about Location Attribution Localogy
This document summarizes key findings from 400+ advertising campaigns measured on Pandora radio. It shows that Pandora consistently exceeds performance benchmarks across top verticals like quick service, casual dining, and fashion. Ad product performance varies by industry, with mobile audio and display generating the most results. Pandora's performance against benchmarks has improved 74% year over year. Frequency also significantly impacts results, with incremental visitation 8.5 times higher for those reached more than once. Location data is proving useful for CPG brands to demonstrate how advertising drives people to stores.
The document provides market insights on mobile advertising in Vietnam in Q1 2013. It shows that 72% of ad impressions on the InMobi network in Vietnam were on mobile websites, while 28% were on mobile apps. It also details the top device manufacturers, operating systems, and devices seen in Vietnam, with Android growing and catching up to Nokia in market share.
The State of App Downloads and Monetization Infographic : Asia Pacific 2015InMobi
China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.
The document discusses how restrictions can lead to innovation. It provides examples of innovations throughout history that emerged from restrictions, such as Newton/Leibniz's calculus from the restrictions of 17th century mathematics. The document also contains a quote stating that innovation is making what was impossible yesterday possible today. It encourages the reader to think about how restrictions can drive new possibilities and solutions.
This document summarizes insights from Distimo about the German app market and global app store trends:
1) In August 2013, 40% of global app revenue came from Asia, with 23% from Europe, 29% from North America, 6% from Australia, and 2% from other regions.
2) Between August 2012 and August 2013, the app market saw the fastest revenue growth in Korea (1047%), Japan (390%), and China (349%). Germany and France also experienced strong growth over 180%.
3) Only 20% of apps in the iOS app store generate 72% of total app revenue, with games making up a large portion of both downloads and revenue in the store.
The document discusses Magento's position in the ecommerce industry. Some key points:
- Magento has over 240,000 businesses, 300+ partners, and ~3,000 enterprise merchants using its platform.
- It powers 26+ billion in commerce volume and has 2,800+ certified developers and 6,000+ third party extensions.
- Magento has a 30% share of the top 100k sites by Alexa and is ranked #1 in the mid-market IR500.
- The next version, Magento 2, aims to modernize the technology stack and improve performance, customizations, and code quality when it launches in beta in March 2015 and releases fully in December 2014
The document provides statistics on mobile ad impressions in Central and South America in Q3 2014. It shows that 81% of ad impressions on the InMobi network in the region were from mobile apps, not mobile websites. It also reveals that the top three countries by region were Brazil at 41.2%, Argentina at 10.2%, and Colombia at 11.5%. The most common device was the Apple iPhone, capturing 13.7% of impressions.
Vietnam mobile web and mobile app market overviewHien NT
According to a report on Vietnam's mobile advertising market:
- 79% of ad impressions on the InMobi network in Vietnam are on mobile apps, while 21% are on mobile websites.
- Android continues to be the dominant mobile operating system with a 33% share of impressions, followed by Nokia OS at 29% and iOS at 19%.
- Samsung is the top mobile device manufacturer, led by the Galaxy Y phone, while the iPhone and iPad also have strong shares of impressions.
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
The document summarizes key findings from the IAB Hungary Adex 2016 digital ad spend study. It provides data on Hungary's digital advertising market from 2013-2016, including total ad spend which grew 22% in 2016 to 68.4 billion HUF. It breaks down spending by format such as display, search, listing and email. Mobile ad spend saw strong 79% growth and now accounts for 30% of total digital spend. Global media players accounted for over 50% of digital ad spend for the first time.
InMobi Insights: The State of App Downloads and Monetization - 2014InMobi
The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.
Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.
Here are some questions the report answers.
Which markets have growth potential?
Which markets are growing expensive?
Which category of apps grew in 2014?
Which countries monetize best?
In the third quarter of 2011:
1) Mobile advertising impressions in Asia grew 25% from the previous quarter to over 69.5 billion impressions on the InMobi network.
2) Growth was driven by both smartphones and advanced phones, though advanced phones still generated the majority of impressions. App impressions more than doubled.
3) Nokia remained the largest mobile platform by impressions, though Android impressions grew significantly while iPhone impressions declined.
4) Samsung surpassed SonyEricsson to become the second largest mobile manufacturer in Asia behind Nokia, whose share of impressions decreased.
Mobile device market statistics 2014 by RapidValue SolutionsRapidValue
Global smartphone shipments grew 27% annually from 233 million units in Q2 2013 to 295.2 million units in Q2 2014. Samsung's market share has steadily increased since 2009 and was around 28% in Q1 2014, while Apple has maintained around 12% market share globally. Asia's share of the global 3G mobile device market has exponentially increased since 2008 and is expected to reach 1.7 billion units shipped by 2020, while North America's share has steadily declined and is projected to be only 4% by 2020.
state_of_app_downloads_and_monetization_2015_globalTuan Anh Nguyen
The document discusses key metrics and trends related to global app installs and monetization based on data from InMobi's mobile advertising platform. Some of the main findings include:
- China remained the leading market for app installs globally. Shopping and lifestyle apps saw strong growth worldwide.
- The gap between Android and iOS installs narrowed in Asia Pacific as iOS gained popularity. Install costs were generally higher for iOS compared to Android.
- Mature markets like the US and South Korea had higher eCPMs, indicating users were more willing to spend via mobile. Education apps earned developers the highest eCPMs on average.
- Markets with higher smartphone penetration tended to have lower per capita installs but higher
State of Mobile Benchmark Report - MWC 2015 EditionApteligent
With access to global mobile metrics across all platforms, devices, and verticals, we've compiled the most insightful trends in our annual State of Mobile Report. Data is more than numbers; it tells the story of how you'll build a better mobile app.
The document discusses mobile advertising in Turkey, including:
- Smartphone and tablet usage statistics showing high penetration rates
- The types of mobile ads commonly used like banners, rich media, video, and push notifications
- Targeting options for mobile ads based on user, device, location, and interaction data
- Trends in mobile video consumption across devices, connections, age and gender
This document summarizes the key topics from a presentation on mobile marketing in Europe. It discusses the growth of mobile usage surpassing desktop, performance trends by country in Europe with UK and Scandinavia leading in mobile transactions. It shows mobile transaction data by device, with over 50% from iPads and differences by country between iOS and Android usage. Case studies demonstrate trends in industries like dating, travel and real estate. It also addresses opportunities and challenges for marketers in attributing mobile sales, tracking across devices and developing effective mobile strategies.
This document provides an agenda and background information for Ooredoo Group's Capital Markets Day presentation on Algeria. The agenda includes welcome remarks, strategy and finance updates, and presentations on Ooredoo Algeria and Qatar. Background slides provide an overview of Algeria's population trends, history of the Algerian mobile market since 1999, Ooredoo Algeria's financial and operational performance, including gains in data market share following its 3G launch, and Ooredoo Algeria's strategic focus on customer experience, growth, and strengthening foundations.
Similar to Europe Q4 2014 InMobi Network Research (20)
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Everything a developer needs to know about the mobile video ads
Europe Q4 2014 InMobi Network Research
1. insights@inmobi.com @InMobiwww.inmobi.com / /
FASTEST
GROWTH
#1
81%Ad impressions on
InMobi network
in Europe are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9505
Samsung GT-I9300
Samsung SM-G900F
EUROPE MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Tablets and
Connected Devices
Smartphones
Mobile
App
45% 25% 4% 3% 3%
2% 2%
16%
-1.3 + 2.0
Others
70.6% 25.3% 1.7%
iOS RIM OSAndroid
+7.6
-6.1
-0.4
Feature
Phones
-0.6
19.4%
5.1%
4.2%
4.0%
Device Share Of Impressions
+4.1 -6.1 +0.5 +0.2 -0.0 -1.5 +0.8 +9.6
16.8%
GERMANY
14.1%
TURKEY
11.5%
UNITED KINGDOM
2.5%
76.1% 23.1% 0.8%
Top Countries by RegionOS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
19%
Ad impressions on
InMobi network
in Europe are
on mobile websites.
Mobile
Web