This document is an online tutorial to help library staff become effective advocates for their libraries. It discusses how all library employees, regardless of their specific job duties, have opportunities through interactions with patrons and others in the community to promote their library. It encourages staff to think about what makes their particular library valuable to its community and provides tips on having conversations to share that message with others in order to gain more support.
1. The document discusses the challenges faced by reference and data librarians at UNCG due to budget cuts, which have required cutting resources each year.
2. Despite increasing interest in data and quantitative research from students and faculty, data and statistical resources are always at high risk of being cut due to the perception that "library resources = the word."
3. The author argues that data librarians must advocate for the value of numerical resources by training staff and promoting gateway resources, creating tutorials, and demonstrating how resources directly support student and faculty work to ensure these valuable resources are retained.
The document summarizes the activities and challenges of Friends of African Village Libraries (FAVL) in supporting community libraries in Africa. It discusses that FAVL has helped establish 38 libraries in West and East Africa, but faces ongoing challenges including advocating for more government support, conducting research on the impact of libraries, and motivating and training village librarians with limited resources. It also provides updates on positive activities and developments at several FAVL-supported libraries.
The document summarizes the accomplishments of a library in 2010. It discusses how the library responded to community needs by linking programs to those needs and integrating new goals. It highlights a 40% increase in programs across various topics that provided local and global perspectives. The library also increased its collections in various media by 25-30% and expanded its technology offerings and webpage to help patrons find work, education, and entertainment. The library improved staff development and marketing efforts to raise funding and awareness of library resources.
The document summarizes a project to develop a system for collecting and sharing stories about how the Palm Beach County Library System benefits its patrons. It provides background on libraries that effectively promote their impact through stories and interviews library professionals for their input. Recommendations include creating a web form for story submissions, training staff to encourage patrons to share stories, and designating a Story Bank Coordinator to manage submitted stories in a database for promotional use. The purpose is to demonstrate how the library connects with and transforms the community as told through personal stories.
The value of libraries in college educationHaravu Jayaram
The document discusses how libraries fit into today's globalized, knowledge-based society. It argues that libraries have evolved from primarily housing physical collections to facilitating lifelong learning and access to knowledge. The author urges students to take full advantage of library resources and services in order to develop critical thinking skills and prepare for an uncertain future that demands continuous learning.
Who Needs Libraries? - Panel - Tech Forum 2014BookNet Canada
"Who Needs Libraries" panel at BookNet Canada's Tech Forum - March 6, 2014. Mohammed Hosseini-Ara (moderator), Catherine Biss, Andrew Martin, Katherine Palmer, Kim Silk
This document summarizes Leah Giarritano's experience monitoring the ISLMANET-L listserv over four weeks for a class assignment. Some key points:
- ISLMANET-L is an electronic discussion list that connects school library media specialists in Illinois to share ideas and resources.
- The listserv receives 20-30 emails per day on varied topics and has proven a useful outlet for collaboration and problem-solving.
- Recent discussions have focused on issues with eReader licensing and options for automating a school library.
- The archives function allows for targeted searches that successfully retrieved relevant past discussions.
- Overall, the listserv provides a respectful space for professionals to connect and stay informed
This document summarizes the agenda and key discussion points from a VLA Public Library Collection Management meeting in October 2015. The agenda included introductions, a collection management buzzword bingo game, a survey on collection management issues, a quiz, and prize drawings. Survey highlights showed the top concerns were long-range planning, eMaterials challenges, and collection analysis. Popular discussion topics included budgets, vendors, trends like eBooks, and ways to share information like regional meetings and the VLA listserv. The document provided contacts and links to additional resources on the topics.
Presenter: Angela Glowcheski.
Presented at the virtual Georgia Libraries Conference in October 2020.
Advocacy can feel big, difficult and often exhausting, but it doesn’t have to be. Learn how simple advocacy can be and how you can take part. See what tools GLA uses for advocacy and how you can stay up to date on current campaigns and efforts. Attendees will walk away with tips and tools for advocacy.
Staying Independent: CACS Mega Regional 2006Thomas Bauer
This document provides information for college bookstore managers on staying independent if their campus considers outsourcing the bookstore. It discusses common misconceptions about outsourcing and argues the benefits of an independent bookstore over an outsourced one. Key points include that independent bookstores provide better prices, service, and support for the campus community compared to for-profit outsourced stores. The document aims to equip managers with arguments and information to make the case for keeping their bookstore independent.
- The resolution debated was whether library collections should be shaped by patrons rather than librarians wherever possible.
- The speaker argued in favor of the resolution, stating that the ultimate purpose of academic library collections is to provide access to resources needed for student and faculty scholarly work, not to showcase librarian expertise.
- Common objections to patron-driven acquisition were addressed, such as concerns about predicting future needs, ensuring quality, and controlling costs. The speaker believed these objections were often library-centered rather than patron-centered and that patron needs should be prioritized in collection development.
This document summarizes issues and trends related to ebooks in schools. It discusses pricing models for ebooks, formats, devices for reading ebooks, and subscription services that provide access to ebook collections. It also highlights concerns from librarians such as restrictions on multi-user access and limited lending periods for ebooks compared to print books. Student perspectives on ebooks from a Pew survey are presented. The document concludes with tips on staying informed about new ebook products and trends.
The document summarizes a report on proposed innovations at the Wellesley Free Library to better engage younger community members aged 13-30. It recommends renovating library spaces to allow for food/drink and themed areas; boosting the library's social media presence and online resources; developing a comprehensive volunteer management system; and creating a mobile app. The app would allow users to check out books/movies, access ebooks, rent meeting rooms, get recommendations, connect with friends, and be notified about community events. It is estimated to cost between $50,000-$500,000 to develop but could increase library foot traffic and usage over time based on industry growth rates.
Public Librariesas Partnersin Youth Developmentguest262dc9
The document discusses a survey conducted by the American Library Association and University of Illinois on behalf of the DeWitt Wallace-Reader's Digest Fund regarding youth programs offered by public libraries. Key findings include:
- Nearly all libraries offer reading programs, while over 80% offer cultural programs and many collaborate with schools and community groups. However, only about 1/3 offer computer classes and fewer than 25% offer homework help or career development programs.
- Programs are largely geared toward elementary students, with fewer for middle and high schoolers. Very few target low-income communities.
- While libraries are committed to serving youth, budgets for youth services are not always adequate and librarians are stretched thin in coordinating
Helping non profits make the most out of their websites. Presentation by Madeleine Sugden, Content Manager at KnowHow NonProfit - www.knowhownonprofit.org
Libraries provide essential services to communities and patrons despite common misconceptions that they are outdated. In 2010, public libraries served 297.6 million Americans, equivalent to 96.4% of the US population. However, 57% of libraries reported flat or decreased budgets in 2011, leaving them unable to meet increasing demand for services. To ensure libraries can continue meeting the needs of communities, citizens must advocate for increased funding by contacting legislators and voting in support of library initiatives.
This online tutorial teaches library staff how to advocate for their library from the frontlines. It explains that all library staff have opportunities to influence how others perceive the library, regardless of their specific job duties. The tutorial provides examples of "frontline advocacy interactions" where staff can promote the library's strengths and needs during conversations with patrons. It emphasizes that library staff are the best advocates because they interact directly with patrons and understand their library and community.
This document provides ideas for libraries to implement readers' advisory services with limited resources. It suggests focusing on passive or self-directed services like book displays, lists of staff picks, and shelf talkers to promote titles. Form-based readers' advisory allows patrons to fill out a survey about their preferences to get tailored book recommendations. Getting other staff involved can increase a sense of ownership while training helps improve skills. Metrics like circulation statistics before and after promotions can demonstrate the value of readers' advisory services.
This document discusses community partnerships for public libraries. It provides examples of partnerships from the Haywood County Public Library, Conneaut Public Library, and Beaver Public Library. The document outlines best practices for building partnerships, including starting by identifying why the library wants to partner, researching potential partners, and focusing on building relationships. It also notes challenges small and rural libraries may face and provides tips on knowing when to end a partnership. The overall message is that community partnerships are important for libraries to better serve their communities and meet community needs.
Marketing presentation for La Grange Public Library's staff training on May 7, 2010. Original powerpoint document was shared by Chicago Public Library and modified by Bridget Bittman at La Grange Public Library.
Texas: Uncloaking Your Electronic Collections Lesley Williams
The document discusses strategies for promoting library online services to patrons beyond a library's traditional user base. It recommends that individual libraries make their online resources easy to understand and find for all patrons. It also suggests that libraries partner with community organizations, library consortia, and vendors to more widely market digital collections through shared advertising campaigns. The document argues that increased promotion of online services can help libraries remain relevant and boost usage of electronic resources.
The document discusses the importance for libraries and librarians to demonstrate their relevance to patrons and communities. It argues that libraries will remain supported only as long as they are seen as relevant to people's lives. To achieve individual relevance, librarians must go beyond superficial answers and show patrons how the library can truly help meet their needs. Institutionally, libraries must show how they benefit all segments of the community, not just specific groups, and statistics alone will not convince people of a library's relevance. Librarians must strive to personally help patrons in a genuine way through their skills and resources.
The document summarizes how public libraries in Northamptonshire, England have established Enterprise Hubs to support entrepreneurship in their communities. Some key points:
- Enterprise Hubs located in libraries provide resources, workshops, and one-on-one advising to help people explore business ideas and start their own ventures. Over 650 people have participated and 30 businesses are now operating.
- Libraries are well-suited to host Enterprise Hubs as they have space, resources, and staff with knowledge to support entrepreneurs. Hubs have been expanded to additional library locations.
- Future plans include a business "hatchery" space for entrepreneurs to rent affordable workspaces, and partnering with the British Library to expand
User-Centered Public Services: UX and Academic LibrariesRose Petralia
Libraries have always been libraries. What has changed is the whole world. There is something that has always been at the core of a library -- service -- and a truly brilliant library will keep its core while evolving with the world.
Embedded Librarians: Diverse Initiatives, Common Challenges. davidshumaker
The document discusses embedded librarianship through an analogy of six blind men describing different parts of an elephant. It then shares perspectives on embedded librarianship from six librarians in different settings - medical, academic community college, academic research university, school, corporate, and public. Embedded librarianship means becoming an integral part of the community or setting by developing relationships, mutual understanding, and providing customized and high-value contributions as part of the team.
This presentation was given at the 23d Annual Conference on Libraries and the Future, sponsored by the Long Island Library Resources Council, October 24, 2014.
Embedded librarians operate in a complex network of relationships: with each other, with vendors of products and services, and most importantly with diverse members of the communities they serve. As their professional lives become centered on these networked relationships, instead of the library, they may find themselves redefining fundamental values and principles of librarianship, including the nature of service, the identity of the library as an institution, and the role of librarians in the community.
Are you a recent graduate frustrated with the job hunt and
trying to get your foot in the door? Our panel of recent MLIS
graduates, employers, and agencies will discuss how to best use the experience you have, craft yourself to meet the needs of the public library market today, and use temp or agency work to your best advantage.
Sponsored by the UCLA Career Forum Series and the Public Libraries Interest Group presented at the California Library Association Conferences November 2013
Marketing of library services in india anil mishraAnil Mishra
Marketing of library services aims to increase usage of services by treating library services as products and users as customers, even though libraries are non-profit. With changing user demands and technology, libraries need marketing to promote awareness of their electronic resources and services. Some methods of marketing libraries include creating websites, organizing events, campaigns, and surveys to bring attention to services and increase the reputation of libraries and librarians. While India has made progress in library marketing, more can be done through government support, user-friendly services, and public libraries.
This document discusses how libraries can better serve homeless patrons in rural communities. It explores perceptions of homelessness and provides solutions libraries have implemented, such as installing a public phone, collaborating with social services, and creating online resources. The document advocates keeping an open mind, applying policies fairly, and seeing homeless patrons as people rather than circumstances. It also encourages librarians to work with community partners and be leaders in addressing the issue.
This document discusses the roles and responsibilities of tween and teen librarians in public libraries. It describes how libraries provide a safe space for young adults and how programs can keep teens engaged. Effective teen librarians must be passionate about reading, advocate for their communities, and listen to teens' interests. The document also notes that the future of the teen program at one library is at risk without a librarian dedicated to coordinating activities for tweens and teens.
If you're suffering from information overload when it comes to what's new in technology and Internet resources for children and young adults, join us as we learn what's new in a nutshell.
Samantha is a library assistant working in Scariff Public Library who has recently qualified with an MSc Information and Library Studies. Her thesis looked at the current provision of public library services for teens and the way forward for teen service provision in Ireland. Samantha has previously run teen book and film clubs and run events for teens in her library. Samantha is passionate about doing more for teens in Irish public libraries and making sure they feel welcome and valued in the library.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
Understanding and Interpreting Teachers’ TPACK for Teaching Multimodalities i...Neny Isharyanti
Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024.
The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.
How to Handle the Separate Discount Account on Invoice in Odoo 17Celine George
In Odoo, separate discount account can be set up to accurately track and manage discounts applied on various transaction and ensure precise financial reporting and analysis
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Ardra Nakshatra (आर्द्रा): Understanding its Effects and RemediesAstro Pathshala
Ardra Nakshatra, the sixth Nakshatra in Vedic astrology, spans from 6°40' to 20° in the Gemini zodiac sign. Governed by Rahu, the north lunar node, Ardra translates to "the moist one" or "the star of sorrow." Symbolized by a teardrop, it represents the transformational power of storms, bringing both destruction and renewal.
About Astro Pathshala
Astro Pathshala is a renowned astrology institute offering comprehensive astrology courses and personalized astrological consultations for over 20 years. Founded by Gurudev Sunil Vashist ji, Astro Pathshala has been a beacon of knowledge and guidance in the field of Vedic astrology. With a team of experienced astrologers, the institute provides in-depth courses that cover various aspects of astrology, including Nakshatras, planetary influences, and remedies. Whether you are a beginner seeking to learn astrology or someone looking for expert astrological advice, Astro Pathshala is dedicated to helping you navigate life's challenges and unlock your full potential through the ancient wisdom of Vedic astrology.
For more information about their courses and consultations, visit Astro Pathshala.
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
How to Show Sample Data in Tree and Kanban View in Odoo 17Celine George
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
2. Welcome!
Everyone who works in a library has
opportunities to influence what others think
image coming
about that library.
The purpose of this online tutorial is to help
you get fresh ideas about how you can be
an effective advocate for your library, both
on and off the job.
The tutorial is easy. Read at your own
pace, and click on the interactive features
that catch your eye. It should only take
about 20 minutes.
2
7. Who me?
We all have our comfort zones when it comes to
?
sharing messages about our libraries and the support
they need. Your personal comfort zone may start with
talking to a family member, friend or neighbor.
Practice until you feel like stretching yourself a little bit,
then share your library’s good points and needs with
someone you know less well. Keep it short and
simple.
Your library will benefit from what you have to say and
you will benefit from the confidence that comes from
doing something you thought you could not do.
7
27. Timing is everything!
It’s true. Take advantage of that timing. For example:
• What if a member of your book club has just announced she’s expecting
her first child? Tell that prospective parent about materials or
programming your library has on prenatal care. Let her know that your
library wants to add programs for toddlers and that you need her support
at the library’s budget hearing.
• What about college students who are leaving to study abroad? Let the students
know what your college library has to offer to prepare them for living in their
new country, and be sure their teachers know that your library is the first place
students go to find that information.
• What if your organization has just taken a new client or partner on
board? Gather some helpful information on the new client and share it
with your corporate colleagues. Remind your colleagues that the
resources your organization subscribes to allow you to gather this
information quickly.
27
30. • Tell a parent you bump into at the store that your library will
soon be open longer hours for students.
• Let a colleague in another department know that
your library has begun subscribing to a new
database he might find helpful.
See? It’s easy! Once those individuals realize the benefits they derive from
the library, encourage them to step up and help your library keep those
resources - and gain new ones. Click here to learn more.
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