SlideShare a Scribd company logo
WEY WEY WEB 2023
Form follows emotion
DESIGN DIRECTOR & TEACHER
Hello,
I’m Isabella!
INSTITUTO TRAMONTANA
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Anna G. Corkscrew · Alessandro Mendini (1994)
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
iOS 7
iOS 6
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Campari Soda Bottle · Fortunato Depero (1932)
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
Colossus Mark II computer · operated by Dorothy Du Boisson on the left and Elsie Booker on the right (1943)
© Photo Docubyte
Olivetti Elea 9003 · Ettore Sottsass (1957)
Divisumma 24 · Marcello Nizzoli & Natale Cappellaro (1971)
Divisumma 24 · Marcello Nizzoli & Natale Cappellaro (1971)
© Photo Mass Made Soul
Divisumma 18 · Mario Bellini (1973)
Divisumma 18 · Mario Bellini (1973)
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
© Photo Mass Made Soul
OP-1 · Teenage Engineering
OP-1 · Teenage Engineering
Design by Jatin Lathija
Apple Watch by Mais Tazagulov
Ideology shapes design
Social values shape design
Technology shape design
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
©Photo credit Máximo Gavete
HybridBlock Wires by Andrei Bacter
There’s no timeless design as
the one that truly expresses
its values and beliefs.
Form follows emotion - Isabella De Cuppis
Form follows emotion - Isabella De Cuppis
"Design relates to the cultural condition of an epoch,
of the period, of the world. The modern world is
defined by its design condition. Modern civilization
is one that is made by man, and therefore designed.
The quality of the designs is the quality of the world."
THE WORLD AS DESIGN — OTL AICHER
"Design relates to the cultural condition of an epoch,
of the period, of the world. The modern world is
defined by its design condition. Modern civilization
is one that is made by man, and therefore designed.
The quality of the designs is the quality of the world."
The quality of the designs is the quality of the world."
THE WORLD AS DESIGN — OTL AICHER
Thank you!
LET’S STAY IN TOUCH!
@ISADC_

More Related Content

Form follows emotion - Isabella De Cuppis