UX for emerging tech - Josephine Scholtes
- 1. How to go from hype to reality
- 4. J O S E P H I N E S C H O LT E S | P R O D U C T M A N A G E R
- 5. • Implementing & customizing Microsoft products for our customers (large corporations) • Work across countries & industries on a project basis • Background in experience design & design strategy
- 6. UX for Emerging Tech is
- 8. Search Selection Implementation Capture Value Fuzzy Front End
- 9. Initial idea Proof of Concept (PoC)
- 12. • Digital Twins involve a lot of data and insights. And so, it’s important to consider who needs to see what • Standardizing data collection and connection • Scalability requires breaking down silos and creating ecosystems of digital twins
- 13. Data Literacy & Adoption “Watermelon KPIs: they look green on the outside but are red on the inside.” “Here comes the voodoo data”
- 16. “We want predictive insights.” - Customer
- 17. Customer says: “We want insights.” VALUE COMPLEXITY Descriptive What happened? Diagnostic Why did it happen? Predictive What is likely to happen in the future? Prescriptive What’s the best course of action?
- 18. Customer says: “We want predictive .” DATA POINT DATA POINT + = DATA INSIGHT
- 19. Customer says: “We want predictive .” Machine Name Time between errors + = “I want to see what machines will require maintenance in the future.”
- 23. Laying out all options as a conversation starter Data Scientists write down… Business / UX write down…
- 24. Laying out all options as a conversation starter Data Scientists write down… Business / UX write down…
- 26. “We want generative AI, so we want a chatbot.” - Customer
- 27. Generative AI are only chatbots
- 28. Going from Keyword to Multi Term Search. Transforming search experiences
- 29. Going from Keyword to Multi Term Search. Transforming search experiences
- 30. Service Blueprint Defining how generative AI is integrated in specific channels and touchpoints in the customer journey. E.g. generic search, help & support, chatbot.
- 31. The of your brand
- 32. CUX Design Toolkit | Figma Community
- 41. • When envisioning emerging tech, it is important to bridge the gap between business & tech • Clearly define what we are talking about • Lay out all the options – make it visual and tangible to ensure collaboration
- 42. Let’s connect on LinkedIn | Josephine Scholtes
Editor's Notes
- Always making concessions
- Translating complex concepts into something that’s understandable and tangible/visual
- Digital Twin is not a product, it’s a process Data collection poses a significant challenge and thus standardization in connecting data to digital twins is required Breaking down silos and creating ecosystems of digital twins to get more value