Executive symposium Q1 2021
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These are the slides the from Q1 2021 Platform Pioneer Executive Symposium Quantifying the Real Impact of an Enterprise Marketplace
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Executive symposium Q1 2021
- 1. Quantifying the Real Impact of an Enterprise Marketplace Enterprise Marketplace Index by Mirakl March 2021 Release | Global Retail
- 2. ©2021 Mirakl, Inc. Thierry Hay-Sabourin SVP, eCommerce, Marketing & Technology Derek Yarbrough Chief Digital Officer Marie-Laure Cassé Chief Digital & Marketing Officer Our Platform Pioneer executive experts
- 3. ©2021 Mirakl, Inc. Insights from the Enterprise Marketplace Index Insights from Platform Pioneer Executives What will we uncover today?
- 4. ©2021 Mirakl, Inc. Enterprise Marketplace Index by
- 5. ©2021 Mirakl, Inc. Part of our continued commitment to customer growth… The Enterprise Marketplace Index is a new feature of the platform that provides: • More aggregate & anonymized business insights to support customer growth & marketplace model adoption • Enterprise marketplace benchmarks for customers • Strict aggregation guidelines are employed to ensure customer anonymity. These guidelines include requirements on comparison set size, diversity, and consistency. The Enterprise Marketplace Index is released periodically throughout the year
- 6. ©2021 Mirakl, Inc. with select data & insights from executive Platform Pioneers… Inside this release of the Enterprise Marketplace Index Shopper & seller data from Mirakl-powered marketplaces… enhanced with eCommerce data. 60 13 MONTHS LIVE + + MIRAKL-POWERED RETAIL MARKETPLACES Enterprise eCommerce GMV Platform Pioneer web traffic
- 7. ©2021 Mirakl, Inc. The pressure is mounting across retail Digital giants’ "everything stores" Digital natives' ability to deliver trends faster Traditional retailers are feeling the squeeze
- 8. ©2021 Mirakl, Inc. Marketplaces are growing faster… attracting more shoppers to retailers & opportunities for sellers… with material bottom-line impact. Enterprise marketplaces provide a path to retail transformation 40
- 9. ©2021 Mirakl, Inc. Key Findings
- 10. ©2021 Mirakl, Inc. Enterprise marketplace growth doubled eCommerce growth 40 81 eCommerce growth: Marketplace growth:
- 11. ©2021 Mirakl, Inc. MORE SELLERS MORE GMV PER SELLER More opportunities for sellers to grow 1 3 2 3
- 12. ©2021 Mirakl, Inc. Scaling the core act of retailing Finding Scale: 3-4x faster than owned inventory Network Effects: Creating growth without cannibalization
- 13. ©2021 Mirakl, Inc. Marketplaces boosting site traffic Driving relevance for retailers: Direct correlation between product growth & organic traffic growth Q4 2020 / Q4 2019 34 + % TRAFFIC INCREASE
- 14. ©2021 Mirakl, Inc. Delivering growth directly to the bottom-line Note: Commissions vary by category. GMV and Revenue values are USD 13.5% AVERAGE COMMISSION RATE x =
- 15. ©2021 Mirakl, Inc. Panel discussion
- 16. ©2021 Mirakl, Inc. Thierry Hay-Sabourin SVP, eCommerce, Marketing & Technology Derek Yarbrough Chief Digital Officer Marie-Laure Cassé Chief Digital & Marketing Officer Our Platform Pioneer executive experts
- 17. ©2021 Mirakl, Inc. Thank you