Digital Velocity 2014: "Tagging the Customer Journey: Web Mobile and Cloud-Based Applications"

This deck is from the second session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Discover what to do about your Data Management Platform (DMP) when third-party cookies have crumbled. We also share strategies you can start deploying today to help you stay ahead of the changes. Be sure to check out the on-demand sessions at: https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/

This deck is from the first session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Check it out to see actionable ways to start preparing today and tips for switching to a first-party data strategy. Be sure to check out the on-demand sessions at: https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Digital Strategist, James Burnham shared ways to create digital experiences that keep your customers coming back for seconds. He also shared tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns You can view the on-demand session on our website in our Resource Hub

The document discusses how a customer data platform (CDP) can be used to increase customer loyalty and retention through unified customer profiles and data-driven use cases. It recommends starting with basic use cases like cart abandonment campaigns, then progressing to more advanced uses like lookalike audiences and honoring consumer consent preferences. The ultimate goal is achieving a true single customer view through a CDP to personalize experiences across channels in real-time. An example is provided of how the Utah Jazz increased revenue and performance through their CDP implementation.

There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights. That’s why in the first webinar in our Guide to CDP Success series, Director of Product Marketing, Matt Parisi, explained how a CDP can be your greatest competitive advantage. We covered topics like: - See how you can create dynamic customer identities for better segmentation - Discover how a CDP provides your entire tech stack with unified data in real time - Understand why this technology is critical to your current and future success You can view the on-demand session on our website in our Resource Hub

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data. Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn: - How crumbling third-party cookies will affect your organization - How brands can equip their internal teams to manage the upcoming change - Tools that enable brands to become browser independent - Tips to understand how to best collect, store and use your data You can view the on-demand session on our website in our Resource Hub

Francisco discusses the importance of people and teams in building a core innovation machine for your company.

The document discusses challenges in B2B marketing and sales. It notes that sales roles are changing as 82% of B2B decision makers feel sales reps are unprepared. Data is fuel for insight but many marketers' data sources are inflexible and irrelevant. It argues that building long-term customer profiles and focusing on customers' positions in their journeys are important for B2B where decisions can take years. The ecosystem of influencers in B2B research has changed and buyers now represent organizations with different priorities than individual wants.

The document discusses 5 key trends that will change how data is used: 1) Re-establishing trust after GDPR through transparency and consent, 2) Data maturity becoming more important to leverage machine learning, 3) Machine learning starting to provide real results through optimized data, 4) The internet of things becoming more prevalent through connected devices, and 5) Breaking down data silos to build connections across ecosystems.

This document outlines W.L. Gore's three-step process to drive personalization as a global B2B company without traditional consumer data. Step 1 focused on setting up analytics and data management processes. Step 2 developed goals and metrics around "consumer access". Step 3 established an independent data infrastructure using Tealium AudienceStream for data-driven campaigns, on-site personalization, and GDPR compliance. The case study details how W.L. Gore used these steps over time to transform from having data but no way to apply it, to successfully using end-consumer data for personalization across channels.

The document discusses Sainsbury's data journey and plans to create a unified data ecosystem. It aims to consolidate all of Sainsbury's data into a single source of truth hosted in the cloud, and provide analytics tools (ASPIRE) for business users. Sainsbury's will implement ObservePoint for automated tag testing and migrate from existing tag management to Tealium to better collect and integrate analytics data. The overall solution is part of Sainsbury's Data and Analytics Centre of Excellence to improve data quality, governance and make information more useful for the business.

This document discusses timelines and funnels in AudienceStream. It begins with an overview of understanding a customer's journey over a 60 day period. It then covers how to set up timelines to record events and funnels to track visitors through multistep processes. It also discusses using audiences, connectors, and next steps for new, intermediate and advanced AudienceStream users to learn more techniques.