This document discusses security challenges posed by mobile devices. It begins by outlining three main types of threats: application-based threats like malware and spyware; web-based threats like phishing and drive-by downloads; and network-based threats when using public WiFi.
Application-based threats occur when malicious apps steal data or request unnecessary permissions. Web-based threats happen through compromised websites that download malware. Network-based threats risk intercepting unencrypted data on public WiFi networks.
The document provides examples for each threat type and recommends mitigation strategies like mobile application management, secure web browsing practices, and VPNs for public networks. Managing a variety of personal and company-owned devices poses additional challenges to
This document discusses lightweight cryptography. It begins by defining lightweight cryptography as cryptographic primitives designed for devices with limited resources like memory, speed and power consumption. It then outlines various lightweight cryptographic mechanisms like block ciphers, hash functions, stream ciphers and authenticated ciphers. For each mechanism, it discusses their desirable properties and design principles. It also discusses implementation issues like decryption costs and resistance to related key attacks. Finally, it mentions the Fair Evaluation of Lightweight Cryptographic Systems (FELICS) benchmarking tool for evaluating and comparing the performance of lightweight cryptographic algorithms on different platforms.
The document discusses security challenges posed by increased use of mobile and wireless devices, including risks of malware, hacking, and data theft. It covers types of mobile devices and attacks like viruses, smishing, and vishing. It also provides recommendations for securing mobile devices like using passwords, encryption, and anti-theft tracking software.
This slide explains the design part as well as implementation part of the firewall. And also tells about the need of firewall and firewall capabilities.
The document discusses active and passive network attacks. An active attack intercepts network connections to alter message content, potentially changing system resources, while a passive attack observes and copies messages without altering them, so the victim is not notified. Common active and passive attacks are man-in-the-middle attacks and packet sniffing, respectively. The document also provides tips for preventing security attacks like keeping software updated and using firewalls and strong passwords.
Vulnerabilities are weaknesses that attackers can exploit to gain unauthorized access to a network or its resources. Attacks are attempts to damage, access, or misuse assets without permission. Network security mechanisms detect, prevent, and recover from attacks using methods like routing control, traffic padding, encryption, access control, digital signatures, and ensuring data integrity.
This document discusses various cybercrimes and security issues related to mobile and wireless devices. It describes how criminals plan cyber attacks using techniques like social engineering, malware distribution, and exploiting vulnerabilities. Specific cybercrimes addressed include phishing, cyber stalking, crimes at cyber cafes, and the use of botnets. The document also covers attack vectors, the proliferation of mobile devices, and security challenges they pose like data leakage and malware. Recommendations are provided for protecting devices and networks from these threats.
This document describes a project to develop an intrusion detection system using data mining techniques. It discusses approaches to intrusion detection including signature-based and anomaly-based methods. For the project, a hybrid network-based and host-based intrusion detection system is proposed. Data preprocessing and mining techniques including clustering, outlier detection, and classification are applied to network packet data and system call logs to detect attacks.
This document discusses firewalls and their types and functions. It defines a firewall as a system used to control access between trusted and untrusted networks using pre-configured rules. There are two main types of firewalls - hardware firewalls which are physical devices that protect entire networks, and software firewalls which are applications installed on individual computers. The document also outlines several firewall techniques including packet filtering, application gateways, circuit-level gateways, and bastion hosts. It provides examples of what personal firewalls can and cannot do to protect individual computers.
This PPT explains about the term "Cryptography - Encryption & Decryption". This PPT is for beginners and for intermediate developers who want to learn about Cryptography. I have also explained about the various classes which .Net provides for encryption and decryption and some other terms like "AES" and "DES".
Cybercrime involves illegal activities carried out using digital technology, often with criminal intent. Information security focuses on protecting systems and data from cyber threats. The Indian IT Act defines cybercrimes like hacking, data theft, and cyberbullying and prescribes penalties. It has undergone amendments to address new technologies. Other countries also have their own laws regulating electronic transactions, data protection, and cybersecurity.
This document summarizes classical encryption techniques such as secret key cryptography, stream ciphers, block ciphers, substitution techniques like the Caesar cipher and Playfair cipher, polyalphabetic ciphers like the Vigenère cipher, and the theoretically unbreakable one-time pad cipher. It explains the basic components and workings of these classical encryption schemes.
This document discusses steganography, which is hiding messages within seemingly harmless carriers or covers so that no one apart from the intended recipient knows a message has been sent. It provides examples of steganography in text, images, and audio, as well as methods used for each. These include techniques like least significant bit insertion and temporal sampling rates. The document also covers steganalysis, which aims to detect hidden communications by analyzing changes in the statistical properties of covers.
Digital forensics is the preservation, identification, extraction and documentation of computer evidence for use in courts. There are various branches including network, firewall, database and mobile device forensics. Digital forensics helps solve cases of theft, fraud, hacking and viruses. Challenges include increased data storage, rapid technology changes and lack of physical evidence. Three case studies showed how digital forensics uncovered evidence through encrypted communications, text messages and diverted drug operations. The future of digital forensics includes more sophisticated tools and techniques to analyze large amounts of data.
Social engineering and phishing attacks are the largest threats to companies, as attackers are increasingly relying on tricking users to gain access to systems. Mobile malware and internet-connected devices are also growing vulnerabilities, as more business is conducted and data is stored on mobile and cloud systems. Companies need to invest in protections against these emerging threats like social engineering, mobile malware, cloud vulnerabilities, and weaknesses in the growing Internet of Things. Staying ahead of changing attack types can help reduce vulnerabilities, but protecting against current and future risks is a ongoing challenge.
This document discusses cyber forensics and investigating large scale data breaches. It begins by defining cyber forensics as an electronic discovery technique used to determine and reveal technical criminal evidence, often involving extracting electronic data for legal purposes. It then discusses challenges in investigating corporate networks due to different operating systems, file systems, and administrative access used. When investigating large data breaches, security exploits and employee devices are common entry points, while pace of growth and lack of evidence erasure complicate progress. The Yahoo breach example turned tides by providing data to investigators that aided geopolitical understanding. Immediate actions include response and isolation, while tools like COFEE, SIFT, and ProDiscover aid forensic analysis at different levels.
This document discusses security challenges related to mobile and wireless devices. It covers the proliferation of these devices and trends in mobility. Some key security issues addressed include malware attacks on mobile networks, credit card fraud, and technical challenges like managing registry settings, authentication, cryptography, and securing APIs. The document emphasizes that properly configuring baseline security is important to address many mobile security issues.
This document provides an overview of IP security (IPSec). It begins by explaining the need for IPSec due to the lack of security in standard Internet protocols. It then covers the basic architecture and components of IPSec, including authentication headers, encapsulating security payloads, and how security associations combine these elements. The document also discusses key management and provides examples of how IPSec can be implemented in transport and tunnel modes. In under 3 sentences, this document provides an introduction to IPSec, outlines its main architectural components, and discusses how it establishes security associations to encrypt and authenticate network traffic.
This document discusses different types of cyber attacks including passive attacks like eavesdropping and masquerading, active attacks like denial of service, and methods attackers use like spoofing, backdoors, brute force attacks, and dictionary attacks. It provides details on how each attack compromises security through unauthorized access, modification of data, denial of service, or repudiation.
This document provides an overview of firewalls, including what they are, different types, basic concepts, their role, advantages, and disadvantages. It defines a firewall as a program or device that filters network traffic between the internet and a private network based on a set of rules. The document discusses software vs hardware firewalls and different types like packet filtering, application-level gateways, and circuit-level gateways. It also covers the history of firewalls, their design goals, and how they concentrate security and restrict access to trusted machines only.
This document discusses lightweight cryptography. It begins by defining lightweight cryptography as cryptographic primitives designed for devices with limited resources like memory, speed and power consumption. It then outlines various lightweight cryptographic mechanisms like block ciphers, hash functions, stream ciphers and authenticated ciphers. For each mechanism, it discusses their desirable properties and design principles. It also discusses implementation issues like decryption costs and resistance to related key attacks. Finally, it mentions the Fair Evaluation of Lightweight Cryptographic Systems (FELICS) benchmarking tool for evaluating and comparing the performance of lightweight cryptographic algorithms on different platforms.
The document discusses security challenges posed by increased use of mobile and wireless devices, including risks of malware, hacking, and data theft. It covers types of mobile devices and attacks like viruses, smishing, and vishing. It also provides recommendations for securing mobile devices like using passwords, encryption, and anti-theft tracking software.
This slide explains the design part as well as implementation part of the firewall. And also tells about the need of firewall and firewall capabilities.
The document discusses active and passive network attacks. An active attack intercepts network connections to alter message content, potentially changing system resources, while a passive attack observes and copies messages without altering them, so the victim is not notified. Common active and passive attacks are man-in-the-middle attacks and packet sniffing, respectively. The document also provides tips for preventing security attacks like keeping software updated and using firewalls and strong passwords.
Vulnerabilities are weaknesses that attackers can exploit to gain unauthorized access to a network or its resources. Attacks are attempts to damage, access, or misuse assets without permission. Network security mechanisms detect, prevent, and recover from attacks using methods like routing control, traffic padding, encryption, access control, digital signatures, and ensuring data integrity.
This document discusses various cybercrimes and security issues related to mobile and wireless devices. It describes how criminals plan cyber attacks using techniques like social engineering, malware distribution, and exploiting vulnerabilities. Specific cybercrimes addressed include phishing, cyber stalking, crimes at cyber cafes, and the use of botnets. The document also covers attack vectors, the proliferation of mobile devices, and security challenges they pose like data leakage and malware. Recommendations are provided for protecting devices and networks from these threats.
This document describes a project to develop an intrusion detection system using data mining techniques. It discusses approaches to intrusion detection including signature-based and anomaly-based methods. For the project, a hybrid network-based and host-based intrusion detection system is proposed. Data preprocessing and mining techniques including clustering, outlier detection, and classification are applied to network packet data and system call logs to detect attacks.
This document discusses firewalls and their types and functions. It defines a firewall as a system used to control access between trusted and untrusted networks using pre-configured rules. There are two main types of firewalls - hardware firewalls which are physical devices that protect entire networks, and software firewalls which are applications installed on individual computers. The document also outlines several firewall techniques including packet filtering, application gateways, circuit-level gateways, and bastion hosts. It provides examples of what personal firewalls can and cannot do to protect individual computers.
This PPT explains about the term "Cryptography - Encryption & Decryption". This PPT is for beginners and for intermediate developers who want to learn about Cryptography. I have also explained about the various classes which .Net provides for encryption and decryption and some other terms like "AES" and "DES".
Module 1- Introduction to Cybercrime.pptxnikshaikh786
Cybercrime involves illegal activities carried out using digital technology, often with criminal intent. Information security focuses on protecting systems and data from cyber threats. The Indian IT Act defines cybercrimes like hacking, data theft, and cyberbullying and prescribes penalties. It has undergone amendments to address new technologies. Other countries also have their own laws regulating electronic transactions, data protection, and cybersecurity.
This document summarizes classical encryption techniques such as secret key cryptography, stream ciphers, block ciphers, substitution techniques like the Caesar cipher and Playfair cipher, polyalphabetic ciphers like the Vigenère cipher, and the theoretically unbreakable one-time pad cipher. It explains the basic components and workings of these classical encryption schemes.
This document discusses steganography, which is hiding messages within seemingly harmless carriers or covers so that no one apart from the intended recipient knows a message has been sent. It provides examples of steganography in text, images, and audio, as well as methods used for each. These include techniques like least significant bit insertion and temporal sampling rates. The document also covers steganalysis, which aims to detect hidden communications by analyzing changes in the statistical properties of covers.
Digital forensics is the preservation, identification, extraction and documentation of computer evidence for use in courts. There are various branches including network, firewall, database and mobile device forensics. Digital forensics helps solve cases of theft, fraud, hacking and viruses. Challenges include increased data storage, rapid technology changes and lack of physical evidence. Three case studies showed how digital forensics uncovered evidence through encrypted communications, text messages and diverted drug operations. The future of digital forensics includes more sophisticated tools and techniques to analyze large amounts of data.
Social engineering and phishing attacks are the largest threats to companies, as attackers are increasingly relying on tricking users to gain access to systems. Mobile malware and internet-connected devices are also growing vulnerabilities, as more business is conducted and data is stored on mobile and cloud systems. Companies need to invest in protections against these emerging threats like social engineering, mobile malware, cloud vulnerabilities, and weaknesses in the growing Internet of Things. Staying ahead of changing attack types can help reduce vulnerabilities, but protecting against current and future risks is a ongoing challenge.
This document discusses cyber forensics and investigating large scale data breaches. It begins by defining cyber forensics as an electronic discovery technique used to determine and reveal technical criminal evidence, often involving extracting electronic data for legal purposes. It then discusses challenges in investigating corporate networks due to different operating systems, file systems, and administrative access used. When investigating large data breaches, security exploits and employee devices are common entry points, while pace of growth and lack of evidence erasure complicate progress. The Yahoo breach example turned tides by providing data to investigators that aided geopolitical understanding. Immediate actions include response and isolation, while tools like COFEE, SIFT, and ProDiscover aid forensic analysis at different levels.
This document discusses security challenges related to mobile and wireless devices. It covers the proliferation of these devices and trends in mobility. Some key security issues addressed include malware attacks on mobile networks, credit card fraud, and technical challenges like managing registry settings, authentication, cryptography, and securing APIs. The document emphasizes that properly configuring baseline security is important to address many mobile security issues.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
CASE STUDY There is a new phenomenon in the cybersecurity domain ca.pdfkostikjaylonshaewe47
CASE STUDY: There is a new phenomenon in the cybersecurity domain called: “Bring Your
Own Device (BYOD)” where employees can bring their personal devices at work and connect
using the Wi-Fi to the organization’s network. Many employers are allowing their employees to
use their personal mobile device for enterprise functions such as corporate email, work
applications, etc. While this may save the company costs, the organization’s network remains
vulnerable. A company can only monitor so much that’s on an employee personal device;
Assess the threats, the vulnerabilities, and the impacts on an organization’s information systems
posed by the use of mobile devices at work. What can be done to fix it at the policy level,
technology level, and infrastructure level?
Solution
Employees aren\'t just bringing their mobile devices to the workplace — they\'re living on them.
A 2015 study by Bank of America found that 55 percent of respondents sleep with their
smartphones on their nightstands to avoid missing a call, text message or other update during the
night. The devices are also the first thing on their minds in the morning: while 10 percent
reported thinking of their significant other, 35 percent reserved their first thought of the day for
their smartphone.
As smartphones and tablets become constant companions, cyber attackers are using every avenue
available to break into them. Many people expect that iPhone or Android devices are secure by
default, when in reality it is up to the user to make security configuration changes. With the right
(inexpensive) equipment, hackers can gain access to a nearby mobile device in less than 30
seconds and either mirror the device and see everything on it, or install malware that will enable
them to siphon data from it at their leisure.
The nature and types of cyber attacks are evolving rapidly, and mobile devices have become a
critical part of enterprise cyber-security efforts with good reason. Analysts predict that by 2018,
25 percent of corporate data will completely bypass perimeter security and flow directly from
mobile devices to the cloud.
Chief information security officers (CISOs) and other security executives are finding that the
proliferation of mobile devices and cloud services present a significant barrier to effective breach
response. In order to secure the corporate data passing through or residing on mobile devices, it
is imperative to fully understand the issues they present.
5 Security Risks and a Surprising Challenge
The threat and attack vectors for mobile devices are largely composed of retargeted versions of
attacks aimed at other endpoint devices. These risks can be categorized into five areas.
1. Physical access
Mobile devices are small, easily portable and extremely lightweight. While their diminutive size
makes them ideal travel companions, it also makes them easy to steal or leave behind in airports,
airplanes or taxicabs. As with more traditional devices, physical access to a mobile devi.
This document discusses securing mobile devices in the business environment. It explores how companies can safely introduce employee-owned mobile devices while managing security risks. Key points include:
- Mobile devices increase productivity but also security risks if not properly secured. A range of platforms need support, and personal and work data coexist on devices.
- Common security threats include loss/theft, malware, spam, phishing via Bluetooth/Wi-Fi. The document outlines techniques to mitigate these risks, such as encryption, remote wiping, and antimalware software.
- The document recommends companies establish mobile security strategies and policies to identify allowed resources/platforms and assign management responsibilities according to a security framework covering identity, data protection, applications,
Do New Mobile Devices in Enterprises Pose A Serious Security Threat?acijjournal
The purpose of this paper is to introduce a research proposal designed to explore the network security
issues concerning mobile devices protection. Many threats exist and they harm not only computers but
handheld devices as well. The mobility of phones and their excessive use make them more vulnerable.
The findings suggest a list of protections that can provide high level of security for new mobile devices.
IRJET- Android Device Attacks and ThreatsIRJET Journal
This document discusses security threats to Android devices. It begins by providing background on the growth of mobile technology and its integration into daily life and the workplace. This has increased security risks as mobile devices now store and access large amounts of personal and corporate data. The document then discusses some specific threats to Android devices, including data breaches, social engineering, Wi-Fi interference, out-of-date devices, cryptojacking attacks, and poor password hygiene. It emphasizes that Android devices, like other mobile technologies, are vulnerable to these online and physical attacks that can result in compromised data and device access. Strong mobile security practices are needed to protect against the threats.
The document provides an overview of Peter Wood, an expert in ethical hacking and cybersecurity. It discusses the concept of "consumerisation" where employees want to use their personal devices for work purposes. While this raises security concerns for IT departments, the document argues that tightly controlling devices is ineffective and employee expectations around mobility and flexibility will result in loosened corporate control over tools. It outlines some of the mobile security risks at different layers of devices and examples of malware targeting smartphones.
The wireless industry has baked security into our networks since the beginning, and works diligently to continually update and build on our security capabilities with every generation of wireless. Today’s 4G LTE networks have the most advanced security features to date, and 5G will further improve upon them.
A Multi-Layer Real Time Remote Monitoring & Corporate Network System For Viru...ijccsa
Corporations face a dangerous threat that existing security technologies do not adequately address, which includes malware, track ware and adware, describes any program that may track online and/or offline PC activity and locally saves or transmits those findings to third parties without user’s knowledge or consent. The same activities that make our employees efficient and productive doing research over the internet, sharing files, sending instant messages to customers and coworkers, and emailing status information while travelling are making our IT infrastructures vulnerable to mobile malicious code, Spyware, viruses, Trojan horses, phishing, and pharming. Gateway firewalls and antivirus software is no match for these new, virulent threats. To ensure the needed protection, organizations need to incorporate content level protection into their overall security strategies. As web-borne threats become more complex and virulent, companies must face the need to supplement their existing, traditional security measures. So, in this paper, we will highlight about our work which attempts to keep a real time track of each events of the client’s behavior inside a network.
International Journal on Cloud Computing: Services and Architecture (IJCCSA)ijccsa
As web-borne threats become more complex and virulent, companies must face the need to supplement their existing, traditional security measures. So, in this paper, we will highlight about our work which attempts to keep a real time track of each events of the client’s behavior inside a network.
The document discusses the importance of remote network monitoring software for small to mid-sized companies to protect sensitive data from theft or damage through unauthorized access of employee devices. It provides an overview of N-central network monitoring software, which allows managed service providers to monitor company networks in real-time and control access of portable devices to prevent data leaks and security breaches. Pricing and contact details are provided for small businesses interested in the remote monitoring software and services.
Cyber crimes are on the rise as companies and individuals connect to the internet. While connectivity provides benefits, it also increases vulnerabilities to threats like hacking, viruses, and data theft. The document outlines the history of computer crimes and defines different types like fraud, forgery, and unauthorized access. It discusses hacking techniques such as using trapdoors, decoys, and call forwarding to intercept systems. The conclusion emphasizes the importance of security measures like passwords, antivirus software, and incident response teams to help prevent and address cyber crimes.
The document discusses mobile security risks and trends. It outlines the anatomy of a mobile attack, including infection vectors, installing backdoors, and exfiltrating data. Key findings include the challenge of BYOD, lack of security in mobile apps, and employees unwittingly introducing threats via personal devices. The OWASP Mobile Top 10 risks framework classifies common vulnerabilities such as improper platform usage, insecure data storage, weak authentication, and code tampering. Overall, the growth of mobile devices and lack of awareness regarding mobile security hygiene has introduced significant risks that organizations must address.
The document discusses network and data security. It notes that there is a hacker attack every 39 seconds and over 300,000 new malware are created daily, posing significant threats. It then defines network security and data protection, and discusses various technical and organizational strategies that can help improve security, such as firewalls, antivirus software, access control, encryption protocols like WPA2, and employee training. The document emphasizes adopting a holistic, next-generation approach to endpoint security to effectively combat modern cyber threats.
The document discusses the need for information security professionals and provides an overview of information security. It describes how connecting to the internet exposes computers to risks from malicious actors. It then covers key topics in information security including identity theft, malware, patch management failures, and distributed denial of service attacks. The document concludes by recommending best practices for protecting digital assets such as using antivirus software, firewalls, and keeping systems updated with the latest patches.
Face expressions, facial features, kinect sensor, face tracking SDK, neural n...iosrjce
IOSR Journal of Computer Engineering (IOSR-JCE) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of computer engineering and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications in computer technology. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
This document discusses the risks of botnet attacks on smartphones. It begins by providing background on botnets and how they have evolved from PC-based to targeting smartphones. Common propagation methods for smartphone botnets include SMS, Bluetooth, NFC, and WiFi. The document then proposes a hybrid peer-to-peer system using WiFi as the communication medium to create a botnet that is difficult to detect. It argues that securing smartphones from botnet attacks is challenging given the variety of mobile architectures and increasing use of smartphones for sensitive tasks.
This document discusses cyber security in the era of networking. It covers several topics including types of cyber attacks like denial of service attacks and spoofing; threats like criminals, spies, and terrorists; vulnerabilities from insiders and supply chains; risks existing everywhere networked systems are used; and approaches to cyber crisis planning, mobile security, threat intelligence, next generation firewalls, access controls, surveillance, security awareness, and conclusions. Research areas discussed include scalable trustworthy systems, malware combating, and privacy-aware security.
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
How to Handle the Separate Discount Account on Invoice in Odoo 17Celine George
In Odoo, separate discount account can be set up to accurately track and manage discounts applied on various transaction and ensure precise financial reporting and analysis
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
How to Add Colour Kanban Records in Odoo 17 NotebookCeline George
In Odoo 17, you can enhance the visual appearance of your Kanban view by adding color-coded records using the Notebook feature. This allows you to categorize and distinguish between different types of records based on specific criteria. By adding colors, you can quickly identify and prioritize tasks or items, improving organization and efficiency within your workflow.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
1. UNIT 2
Credit Card Frauds in Mobile & Wireless Computing
Era
Security Challenges
Registry Settings for Mobile Devices
Authentication Service Security
Attacks on Mobile/Cell Phones
2. Trends in Mobility
In the past two decades, we’ve not only cut the cord between our
phones and the wall, but we have gained the ability to stream
video, play games, and access the web from what has essentially
become a powerful handheld computer. 5G will push those
capabilities to the next level.
Since the late 1970s, the ability to communicate with others using a
device that is untethered to a wire has changed the way people interact,
whether they are located across the street or in another country. Prior
to the introduction of cellular technology, ham shortwave and FM
radios provided two-way communication to those willing to learn
Morse code and obtain a license. Citizens band (CB) radios offered up
to 20-mile links and became wildly popular with the mass market in
the early to mid-1960s. However, weather conditions and time of day
had a major influence on reliability of ham radio links, while
transmission power limits and chatty enthusiasts reduced the
usefulness of CB.
4. The industry needed a system that consumed little energy
to enable small portable devices to operate on battery
power. Cellular phones evolved to meet this need. Rather
than adopt a point-to-point long-distance strategy, cellular
phones link to a grid of local relay base stations.
A progression of enhanced technical standards enabled
compatibility among devices and opened the door to
development of a rapidly expanding market. Efficient
network management was the other key to development of
advanced cellular communication systems in terms of
speed, reliability, latency, capacity, and additional features.
5. The first generation of mobile networks, dubbed 1G, was introduced in Japan in
1979. It offered analog 2.4Kb/s with limited coverage and no roaming support.
In 1991, 2G employed digital signaling to bump the speed to 64Kb/s and used
the Global System for Mobile Communications (GSM) standard for improved
voice fidelity and reliability. It also ushered in the ability to send text messages
and photos. 3G was introduced in 2001 and harmonized global standards,
along with 256Kb/s speed. Additional functions included video conferencing,
streaming, and Voice over Internet Protocol (VoIP). The fourth and most
common generation in use today, 4G Long-Term Evolution (LTE), can deliver
speeds to 1Gb/s for high-definition video, web access, and gaming applications.
We are now on the cusp of 5G, which is designed to support the escalating
demands of a universe of Internet of Things (IoT), explosion of consumer
video, telemedicine, telework, and future autonomous transportation. In
addition to a 10 times to as much as 100 times increase in speed, latency will be
dramatically reduced. The ability to support many more connected devices
with greater network efficiency and reduced latency is driving the transition to
5G.
8. Credit Card Frauds & Wireless Computing Era
Types of Credit Card Frauds
Traditional Techniques:
paper based fraud – criminal uses stolen or fake documents, to open an account
in someone else’s name.
can be divided into
ID theft
Financial fraud
illegal use of lost or stolen card
Modern Techniques:
enable criminals to produce fake or doctored cards.
Skimming process
1. Triangulation
2. Credit Card Generators
(From Book)
10. Main challenges involved in credit card fraud detection
are:
Enormous Data is processed every day and the model
build must be fast enough to respond to the scam in
time.
Imbalanced Data i.e most of the
transactions (99.8%) are not fraudulent which makes
it really hard for detecting the fraudulent ones
Data availability as the data is mostly private.
Misclassified Data can be another major issue, as not
every fraudulent transaction is caught and reported.
Adaptive techniques used against the model by the
scammers.
11. Security challenges posed by
mobile devices (FROM PPT)
Mobility brings two main challenges to cyber security:
first, on the hand-held devices, information is being taken
outside the physically controlled environment. and
Second, remote access back to the protected environment is
being granted.
The importance of providing employees with remote access
and the ability to work from anywhere means that
organizations need to implement tools that increase the
security of mobile devices.
Mobile phone security threats generally include application
based, web-based, network-based, physical threats (or
challenges) and technical challenges.
12. Security challenges posed by mobile devices
1. Application based threat:
Application-based threats happen when people download apps
that look legitimate but actually skim data from their device. Even
legitimate apps often request more permission than needed to
perform their function, which can expose more data than
necessary.
Examples are spyware and malware that steal personal and
business information without people realizing it’s happening.
These threats also includes Data Leakage via Malicious Apps (as
hackers can easily find an unprotected mobile app and use that
unprotected app to design larger attacks or steal data, digital
wallets, backend details, and other juicy bits directly from the app)
and
Zero Day Vulnerabilities (zero-day vulnerabilities that left its
devices open for spyware attacks and released a patch to protect
users against these vulnerabilities.
A software vulnerability discovered by attackers before the vendor
has become aware of it. Because the vendors are unaware, no patch
exists for zero-day vulnerabilities, making attacks likely to succeed)
13. Security challenges posed by mobile devices
1. Application based threat: Contd….
The best way to protect your organization against
data leakage (or App based threats) through
malicious or unsecured applications is by using
mobile application management (MAM) tools.
These tools allow IT admins to manage corporate apps
(wipe or control access permissions) on their employees’
devices without disrupting employees’ personal apps or
data.
14. Security challenges posed by mobile devices
2. Web based threat:
Web-based threats are subtle and tend to go unnoticed.
They happen when people visit affected sites that seem
fine on the front-end but, in reality, automatically
download malicious content onto devices.
Examples:
Phishing Scams
Social Engineering
Drive By Downloads
Operating System Flaws
15. Security challenges posed by mobile devices
2. Web based threat: Contd…
Social Engineering
Social engineering attacks are when bad actors send fake emails (phishing attacks) or text messages
(smishing attacks) to your employees in an effort to trick them into handing over private
information like their passwords or downloading malware onto their devices.
Drive By Downloads
Drive by download attacks specifically refer to malicious programs that install to your devices —
without your consent. This also includes unintentional downloads of any files or bundled software
onto a computer device.
Operating System Flaws
Operating system (OS) vulnerabilities are exposures within an OS that allow cyber attackers to
cause damage on any device where the OS is installed.
Large numbers of mobile devices are not kept up to date with operating system releases. Out of date
operating systems mean devices are vulnerable to security threats that are patched in the later
versions.
Mobile security requires continuous work to find and patch vulnerabilities that bad actors use to
gain unauthorized access to your systems and data.
16. Security challenges posed by mobile devices
2. Web based threat: Contd…
Tips to Combat Web based threats
The best defense for phishing and other social engineering attacks is to teach employees
how to spot phishing emails and SMS messages that look suspicious and avoid falling prey to
them altogether.
Reducing the number of people who have access to sensitive data or systems can also help
protect your organization against social engineering attacks because it reduces the number
of access points attackers have to gain access to critical systems or information.
Only use your computer’s admin account for program installations.
Keep your web browser and operating system up to date.
Be wary of keeping too many unnecessary programs and apps.
Always avoid websites that may contain malicious code.
Carefully read and examine security popups on the web before clicking.
Use Ad-Blocker
17. Security challenges posed by mobile devices
3. Network-based threat:
Network-based threats are especially common and risky because
cybercriminals can steal unencrypted data while people use public WiFi
networks.
Users often rely on public Wi-Fi to stay connected when they work outside
the office. These unsecured Wi-Fi networks can allow malware to be
installed on devices or eavesdroppers to intercept data.
Public WiFi networks are generally less secure than private networks
because there’s no way to know who set the network up, how (or if) it’s
secured with encryption, or who is currently accessing it or monitoring it.
And as more companies offer remote work options, the public WiFi
networks your employees use to access your servers (e.g., from coffee shops
or cafes) could present a risk to your organization.
For example, cybercriminals often set up WiFi networks that look authentic
but are actually a front to capture data that passes through their system (a
“man in the middle” attack).
Examples:
•Network Exploits
•WiFi Sniffing
•Packet Sniffing
•BYOD (Bring Your Own Device)
18. Security challenges posed by mobile devices
3. Network-based threat: Contd….
There’s no single standard for mobile devices, especially
when you allow BYOD rather than supplying the devices.
Because of the variety of devices and operating systems,
it’s difficult to apply controls consistently to ensure the
safety of all of them.
19. Security challenges posed by mobile devices
3. Network-based threat: Contd….
Tips to Combat
The best way for you to protect your organization against
threats over public WiFi networks is by requiring
employees to use a VPN to access company systems or
files. This will ensure that their session stays private and
secure, even if they use a public network to access your
systems.
20. Security challenges posed by mobile devices
4. Physical Threats:
Physical threats to mobile devices most commonly refer to
the loss or theft of a device. Because hackers have direct
access to the hardware where private data is stored, this
threat is especially dangerous to enterprises.
Example - Loss/Theft:
Loss or theft is the most unwanted physical threat to the
security of your mobile device. Any devices itself has value
and can be sold on the secondary market after all your
information is stolen and sold.
Tips to Combat
First and foremost, you’ll want to ensure employees know
what steps to take if they lose their device. Since most devices
come with remote access to delete or transfer information,
that should include asking employees to make sure those
services are activated
21. Security challenges posed by mobile devices
5. Technical challenges in mobile security are:
Managing the registry settings and configurations,
Authentication service security,
Cryptography security,
Remote access server (RAS) security,
Media player control security,
Networking application program interface (API),
security etc.
22. Registry Settings for Mobile Devices:
Let us understand the issue of registry settings on mobile
devices through an example: Microsoft Activesync is meant for
synchronization with Windows-powered personal computers
(PCs) and Microsoft Outlook. ActiveSync acts as the "gateway
between Windows-powered PC and Windows mobile-powered
device, enabling the transfer of applications such as Outlook
information, Microsoft Office documents, pictures, music,
videos and applications from a user's desktop to his/her device.
In addition to synchronizing with a PC, ActiveSync can
synchronize directly with the Microsoft exchange server so that
the users can keep their E-Mails, calendar, notes and contacts
updated wirelessly when they are away from their PCs. In this
context, registry setting becomes an important issue given the
ease with which various applications allow a free flow of
information.
23. Authentication Service Security:
There are two components of security in mobile computing:
1. security of devices and
2. security in networks.
A secure network access involves authentication between the device and the
base stations or Web servers. This is to ensure that only authenticated devices
can be connected to the network for obtaining the requested services.
No Malicious Code can impersonate the service provider to trick the device
into doing something it does not mean to. Thus, the networks also play a
crucial role in security of mobile devices.
Some eminent kinds of attacks to which mobile devices are subjected to are:
push attacks, pull attacks and crash attacks.
Authentication services security is important given the typical attacks on
mobile devices through wireless networks: Dos attacks, traffic analysis,
eavesdropping, man-in-the-middle attacks and session hijacking.
Security measures in this scenario come from Wireless Application Protocols
(WAPs), use of VPNs, media access control (MAC) address filtering and
development in 802.xx standards.
24. Attacks on Mobile/Cell Phones
(Same as Book)
1. Mobile Phone Theft:
Mobile phones have become an integral part of everbody's life and
the mobile phone has transformed from being a luxury to a bare
necessity. Increase in the purchasing power and availability of
numerous low cost handsets have also lead to an increase in mobile
phone users. Theft of mobile phones has risen dramatically over
the past few years. Since huge section of working population in
India use public transport, major locations where theft occurs are
bus stops, railway stations and traffic signals.
Attacks on Cell phones increases because of
increasing usage of cell phones and availability of internet using
cell phones.
Increasing demand of WiFi zones in Metropolitans & extensive
usage of cell phones with the lack of awareness/knowledge about
the vulnerabilities of the technology.
25. Attacks on Mobile/Cell Phones
(Same as Book)
1. Mobile Phone Theft: Contd…..
The following factors contribute for outbreaks on mobile
devices:
1. Enough target terminals: The first Palm OS virus
was seen after the number of Palm OS devices reached 15
million. The first instance of a mobile virus was observed
during June 2004 when it was discovered that an
organization "Ojam" had engineered an antipiracy
Trojan virus in older versions of their mobile phone
game known as Mosquito. This virus sent SMS text
messages to the organization without the users'
knowledge.
26. Attacks on Mobile/Cell Phones
(Same as Book)
1. Mobile Phone Theft: Contd…..
2. Enough functionality: Mobile devices are
increasingly being equipped with office functionality
and already carry critical data and applications, which
are often protected insufficiently or not at all. The
expanded functionality also increases the probability of
malware.
3. Enough connectivity: Smartphones offer multiple
communication options, such as SMS, MMS,
synchronization, Bluetooth, infrared (IR) and WLAN
connections. Therefore, unfortunately, the increased
amount of freedom also offers more choices for virus
writers.
27. Attacks on Mobile/Cell Phones
(Same as Book)
2. Mobile Viruses: Mobile Viruses
3. Mishing: Mishing
4. Vishing: Vishing
5. Smishing: Smishing
6. Hacking Bluetooth: Hacking Bluetooth