Comparative advantage of switzerland

The global wine industry has undergone significant changes in recent decades as New World producers have gained market share from traditional Old World producers. Specifically, the Judgment of Paris tasting in 1976 put California wines on the map and challenged French dominance. By 2007, New World wineries accounted for 14 of the top 20 global brands. Both New and Old World producers now face challenges of global oversupply. To regain market share, experts recommend that Old World producers focus on exports like China and the US, utilize innovative New World techniques, streamline regulations, and invest heavily in branding.

The document summarizes BMW's "HyoRee's Anystar Campaign" marketing campaign from 2001. The goals of the campaign were to sustain growth, attract young customers without alienating existing customers, and strengthen BMW's luxury brand image. The campaign was successful, achieving a 13% sales increase in 2001 and strengthening BMW's brand perception among younger demographics. The document evaluates the success of the campaign and recommends continuing the campaign approach through producing additional short films for distribution online and through DVD, as this leverages the prior success while being cost-effective.

This document provides a strategic analysis for Singapore Airlines. It begins with an introduction to Singapore Airlines and the aviation industry. It then performs an internal analysis including a resource audit, value chain analysis, core competency analysis, performance analysis, innovation audit, and portfolio analysis. An external analysis includes a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis. Strategic options for Singapore Airlines are discussed along with associated risks. A recommendation is provided. The analysis covers key areas to understand Singapore Airlines' current strategic position and options for the future.

The document discusses brand insights for Rolls-Royce, including maintaining the brand's British heritage while being owned by BMW, offering exclusive experiences to wealthy customers, protecting the brand's prestige while expanding to new customers, and the brand's popularity as a status symbol among the nouveau riche. It also provides background on the brand's history and ownership, current business performance, target markets, brand positioning, and values regarding reputation, relationships, experiences, and symbols.

Analysis of BMW mini case from Kotler's Marketing Management textbook. This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.

The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map. If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).

A complete analysis on BMW - its history, brand values, economic crisis and marketing campaigns to deal with this competitive world.

This Presentation will little bit speak about the Ansoff Matrix, Comparing 2 giant automobile industries i.e. Toyota and BMW.

This document outlines Heineken's strategic analysis and formulation. The strategic analysis section includes a PEST analysis, segmentation of the beer market, an analysis of Heineken's attractiveness and key success factors in segments, identification of strategic groups, an analysis of Heineken's resources and core competencies, and an analysis of strategic fit. The strategic formulation section proposes Heineken's vision, mission, objectives, products-market evolution strategy, vertical integration opportunities, internationalization approach, organizational development needs, and organizational structure. Recommendations include a new SWOT analysis and strategic initiatives around market expansion, diversification, and anticipating increased regulation.