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Creating a Enterprise Mobile
          Strategy


                Michael King
       Director of Enterprise Strategy
                Appcelerator
             @mobiledatamike
Mobile Matters:
Creating a Enterprise
Mobile Strategy
Book stores


              • Amazon re-imagined
                the book buying
                experience

              • Using the Internet and
                the recommendation
                engines, enabled
                personal experiences

              • Within 10 years, the
                entire industry collapses

              • Crown Books, Borders,
Video Stores
               • With VHS , then laser
                 disc, then DVD… Video
                 stores dominated the
                 landscape

               • Streaming over the
                 Internet replaced it for
                 many customers

               • Within 8 years, the
                 industry transformed

               • Largest Chain
                 (Blockbuster) went
                 bankrupt in 2011

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Bluemix digital innovation_platform
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Bluemix - a Digital Innovation Platform. Enabeling failing fast and failing often leading to Innovation,

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Chief Architect of Independence Blue Cross, Gregory Barnowsky, discusses their mobile strategy from discovery to implementation.

byodkony solutionsmobile application management
Post Office


              • Losing 3 Billon dollars a
                Quarter

              • Cutting Saturday
                delivery

              • Email has replaced the
                majority of
                communications

              • Projected to Disappear
                by 2020
Who's Next?


              • Taxi cabs

              • Banks

              • Online Classifieds

              • Social Networks

              • Mobile will impact
                everything
Agenda

         • Mobile is the new normal

         • What we hear from our
           enterprise clients

         • Mobile maturity model

         • Creating an organization for long
           term mobile success

         • Frameworks
Mobile Technologies

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Hcl axon mobility rev 2 2 sapphire12
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1) HCL AXON's mobility framework aligns business drivers and priorities with mobile application selection and development to deliver value from mobile initiatives. 2) The framework determines business priorities, designs a roadmap, develops applications, and manages mobility through the application lifecycle. 3) HCL AXON's innovation lab evaluates client needs, develops prototypes, and delivers mobile applications across platforms to generate revenue, improve quality and reduce costs.

2012 04-27%20%20 mobile%20security%20ppt%20presentation[1]
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The document discusses developing a mobile security strategy and outlines some of the operational risks associated with mobility including a lack of appropriate mobile policies and procedures, increased risk of unauthorized exposure of sensitive data through mobile devices, and the proliferation of mobile devices on networks without tracking or inventory capabilities. It also covers the mobile ecosystem and risk landscape, outlining four main categories of mobility risk: operational, technology and data protection, legal and regulatory, and infrastructure and device.

Enterprise Trends


 Number of employee mobile           CIOs must support both
 platforms CIOs expect to support,
 Gartner survey                      employee and customer-facing
70
                                     applications on many platforms
60

50
                                     and form factors.
40

30
                                     Enterprises increasingly want a
20

10
                                     single app platform
0
     1   2    3   4    5    6   >6
                                     Enterprises differentiate
                                     services with mobile apps
Developer Trends


 Native Apps by Platform

                           Mobile app development
                           outstrips web and desktop

                           Native apps dominate

                           Users increasingly expect rich
                           and immersive applications
Agenda

         • Mobile is the new normal

         • What we hear from our
           enterprise clients

         • Mobile maturity model

         • Creating an organization for long
           term mobile success

         • Frameworks
Requirements from IT

                 • I need to…

                 • Facilitate rapidly mobile application
                   development

                 • Support all of the requirements from the
                   Lines of Business, for innovation and
                   communication

                 • Security enforcement and governance

                 • Prioritization my application projects

                 Key Metrics: Reduce TCO, Faster Time to
                 Market to support the Business, Enforce
                 strong governance and adherence to security
                 policies

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oracle mobile appsentertainmentmobility
Requirements from LOBs

                I expect mobile apps to…

                •   Rapidly facilitate greater engagement and deliver
                    value to customers

                •   Discover new opportunities to service customers
                    and potentially new lines of business

                •   Enable employee efficiency gains

                •   Provide a better experience for employees and
                    customers, though all phases of the interaction

                •   Rapidly integrate new technologies, device types
                    and interactions

                Key Metrics: Increased Customer
                Engagement, higher employee productively
Agenda

         • Mobile is the new normal

         • What we hear from our
           enterprise clients

         • Mobile maturity model

         • Creating an organization for long
           term mobile success

         • Frameworks
Components of a
Mobile Strategy

                  • Organization (MCoE)

                  • Policies

                  • Evaluation frameworks and
                    use cases

                  • Technologies to Support a
                    mobile first enterprise

                  • Successful implementations
People


         Organizational constructs to
         support a sustainable mobile
         enterprise:

         Mobile maturity model

         Mobile Center of Excellence
         (MCoE)

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mobile computingmobile webmobile internet
Why an MCoE:

  The Business Value of a MCoE


              Improved efficiency and productivity driven by mobile Apps



              Standardized methodology across all mobile applications



              Lower costs & increase efficiency, in both supported
              functions and delivered apps


              Ensure apps adhere to security policies and existing privacy
              and appropriate use policies
Who should participate
in a MCoE:


                         An MCoE cannot be solely driven from IT

                         It will be made up from teams from each
                         department with a stake in the success of
                         mobility endeavors

                         •    Legal and HR

                         •    Customer facing LOBs

                         •     Operational functions
                             (Production, Logistics, etc.)

                         •    Information technology
Route to an MCoE


  Executive level sponsorship


       Invite parties, convene initial meeting

           Set technical standards and policies to
           support app developments

               Prioritize development efforts based on
               standardized evaluation criteria

                    Implement technologies to enable


  19                              6 November 2012
Mobile Maturity Model

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mobile appsmobileapm
Exploration



              Mobilizing information for customer
              and employees

              Understanding your audience, both
              devices and demographics

              The impact of the mobile devices on
              existing infrastructure

              Gaining understanding of the support
              and training requirements
Acceleration


               Integration of new services and data
               sources into the existing application/s

               Streamlining transactions and
               efficiency are focus areas

               Understanding of how users are
               discovering and using the applications

               Expanding the audience of devices,
               operation systems, and interactions
Transformation


                 Diving deep into those user
                 interactions to discover new service
                 opportunities

                 Discovering which cloud services
                 align with audience and application
                 requirements

                 Rapid iteration and application
                 redevelopment

                 Data and information flows back
                 from the application to the enterprise
Agenda

         • Mobile is the new normal

         • What we hear from our
           enterprise clients

         • Mobile maturity model

         • Creating an organization for long
           term mobile success

         • Frameworks

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Mobile-first, a quick introduction
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Mobile-first is a simple idea with big implications: digital products should be designed for mobile first. Not the other way around. These are the slides for my 12 minute presentation at IA day 2012. Just a quick introduction to the mobile-first concept. Props to Luke Wroblewski and Brad Frost. I got most of the stuff in this presentation from their presentations and blogs. Luke Wroblewski: http://www.lukew.com/presos/preso.asp?26 Brad Frost: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/

mobile firstiaux
Application request
    frameworks

Purpose: to provide a       Prioritize those that have the most significant impact
consistent method for the   on bottom line or existing processes when compared
evaluation of new mobile    with cost for deployment
application requests, and
updates to existing         Complexity of the application and specific
applications                requirements (security, management, peripheral
                            support) will drive costs higher

                            Don’t forget the server side development costs

                            An application's priority will depend on an enterprise’s
                            position on the mobile maturity model the cost and
                            complexity, and delivered value
Application request
   frameworks

 Quality              Application 1   Application 2   Application 3

 Impact on Existing
 Process
 Financial Impact
 Expected Lifespan
 Complexity
 Specific client
 requirements
 Server side
 requirements
 Devices supported
 Delivery Date
BYOD Policies

Purpose: to enable
                            Bring your own device (BYOD) impacts all
employees and partners to
                            aspect of a mobile enterprise, with policies,
be productive on the
                            technology selections and process
devices they are most
comfortable on
                            Device ownership is only a single aspect of
                            the BYOD policy

                            Application functions/architecture will be
                            influenced by the BYOD policies
Example BYOD Policy

               Policy           Device            Service            Supported        Security
                                Ownership         Ownership          Application
                                                                     Architectures


               All data and     Devices owned     Service owned      Thick and Rich   Full device life
Gold           apps owned by    and paid for by   and paid for by    applications     cycle
               the enterprise   enterprise        Enterprise         supported        management


Silver         Some data and    Device can be     Service paid for   Rich and thin    Application
               apps owned by    owned by          by enterprise      client           data and
               enterprise       enterprise or                        applications     delivery
                                employee                                              management

Bronze         No data and      Device owned      Service paid for   Thin client      No
               apps owned by    by Employee       by employee        applications     management
               enterprise                                            supported        or security
                                                                                      required

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Categorize your use cases

                    Application    Computing          Input/Display          Supported OSs   Contextual
                    Updating       time                                                      elements
                    Cadence


Desktop/Laptop      18-24 months   15-50 mins         Unlimited display      1-2             Limited to
(fixed computing)                                     and input                              browsing history




Tablet (nomadic)    3-6 months     5-15 mins          Primarily              2-3             Location and
                                                      display/consumptio                     browsing history,
                                                      n                                      camera, location



Smartphones         3-6months      Less then 5 mins   Very limited display   3-5             Location,
(mobile)                                              and input                              camera,
                                                                                             compass,
                                                                                             accelerometer
Next-Generation Application Lifecycle
                     Roles
                                            Execs and App
                                            Owners
    Release and
    security
    managers




                                                     Client and server
                                                     Developers



Business Analysts


                           Functional and
                           performance
                           testers
Conclusions


              • Strategy starts with the right
                organization, and the right people

              • Nearly all enterprises are at the start
                of this journey

              • Standardization doesn’t have mean a
                lack of innovation or ability to react
                quickly, if implemented correctly

              • Successful implementations of the
                standards and technology are the best
                models for success
The Largest Mobile Platform in the World

Largest Mobile Platform:
50,000 mobile applications (est.)
80 million devices
350,000 registered mobile developers
1,500 enterprise customers




Largest Ecosystem
Hundreds of 3rd-party ISVs
Fully integrated
Unlimited extensibility

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micE Model for Defining Enterprise Mobile StrategymicE Model for Defining Enterprise Mobile Strategy
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Enterprises develop mobile solutions based on competitor offerings and immediate business needs, without a clear enterprise wide mobile strategy. Thin, thick and hybrid mobile apps, enterprise mobile platforms, mobile cloud services are all available across a range of budgets and timing needs, and can be leveraged based on requirement. Enterprise mobile strategy is typically viewed from the lenses of the IT stakeholders, who often times have very focused and narrow agendas. The outcome of proceeding with point solutions to address immediate needs, is unused licenses, replication of effort, rework due to lack of proper guidelines and other issues that all lead to increased capital and operational expenditure. This paper defines a user centric, holistic micE model for defining enterprise mobile strategy and a staged process in leveraging the model in enterprise context.

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Codestrong 2012 breakout session   creating a mobile strategy
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              • Item 3

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Codestrong 2012 breakout session creating a mobile strategy

  • 1. Creating a Enterprise Mobile Strategy Michael King Director of Enterprise Strategy Appcelerator @mobiledatamike
  • 2. Mobile Matters: Creating a Enterprise Mobile Strategy
  • 3. Book stores • Amazon re-imagined the book buying experience • Using the Internet and the recommendation engines, enabled personal experiences • Within 10 years, the entire industry collapses • Crown Books, Borders,
  • 4. Video Stores • With VHS , then laser disc, then DVD… Video stores dominated the landscape • Streaming over the Internet replaced it for many customers • Within 8 years, the industry transformed • Largest Chain (Blockbuster) went bankrupt in 2011
  • 5. Post Office • Losing 3 Billon dollars a Quarter • Cutting Saturday delivery • Email has replaced the majority of communications • Projected to Disappear by 2020
  • 6. Who's Next? • Taxi cabs • Banks • Online Classifieds • Social Networks • Mobile will impact everything
  • 7. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  • 9. Enterprise Trends Number of employee mobile CIOs must support both platforms CIOs expect to support, Gartner survey employee and customer-facing 70 applications on many platforms 60 50 and form factors. 40 30 Enterprises increasingly want a 20 10 single app platform 0 1 2 3 4 5 6 >6 Enterprises differentiate services with mobile apps
  • 10. Developer Trends Native Apps by Platform Mobile app development outstrips web and desktop Native apps dominate Users increasingly expect rich and immersive applications
  • 11. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  • 12. Requirements from IT • I need to… • Facilitate rapidly mobile application development • Support all of the requirements from the Lines of Business, for innovation and communication • Security enforcement and governance • Prioritization my application projects Key Metrics: Reduce TCO, Faster Time to Market to support the Business, Enforce strong governance and adherence to security policies
  • 13. Requirements from LOBs I expect mobile apps to… • Rapidly facilitate greater engagement and deliver value to customers • Discover new opportunities to service customers and potentially new lines of business • Enable employee efficiency gains • Provide a better experience for employees and customers, though all phases of the interaction • Rapidly integrate new technologies, device types and interactions Key Metrics: Increased Customer Engagement, higher employee productively
  • 14. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  • 15. Components of a Mobile Strategy • Organization (MCoE) • Policies • Evaluation frameworks and use cases • Technologies to Support a mobile first enterprise • Successful implementations
  • 16. People Organizational constructs to support a sustainable mobile enterprise: Mobile maturity model Mobile Center of Excellence (MCoE)
  • 17. Why an MCoE: The Business Value of a MCoE Improved efficiency and productivity driven by mobile Apps Standardized methodology across all mobile applications Lower costs & increase efficiency, in both supported functions and delivered apps Ensure apps adhere to security policies and existing privacy and appropriate use policies
  • 18. Who should participate in a MCoE: An MCoE cannot be solely driven from IT It will be made up from teams from each department with a stake in the success of mobility endeavors • Legal and HR • Customer facing LOBs • Operational functions (Production, Logistics, etc.) • Information technology
  • 19. Route to an MCoE Executive level sponsorship Invite parties, convene initial meeting Set technical standards and policies to support app developments Prioritize development efforts based on standardized evaluation criteria Implement technologies to enable 19 6 November 2012
  • 21. Exploration Mobilizing information for customer and employees Understanding your audience, both devices and demographics The impact of the mobile devices on existing infrastructure Gaining understanding of the support and training requirements
  • 22. Acceleration Integration of new services and data sources into the existing application/s Streamlining transactions and efficiency are focus areas Understanding of how users are discovering and using the applications Expanding the audience of devices, operation systems, and interactions
  • 23. Transformation Diving deep into those user interactions to discover new service opportunities Discovering which cloud services align with audience and application requirements Rapid iteration and application redevelopment Data and information flows back from the application to the enterprise
  • 24. Agenda • Mobile is the new normal • What we hear from our enterprise clients • Mobile maturity model • Creating an organization for long term mobile success • Frameworks
  • 25. Application request frameworks Purpose: to provide a Prioritize those that have the most significant impact consistent method for the on bottom line or existing processes when compared evaluation of new mobile with cost for deployment application requests, and updates to existing Complexity of the application and specific applications requirements (security, management, peripheral support) will drive costs higher Don’t forget the server side development costs An application's priority will depend on an enterprise’s position on the mobile maturity model the cost and complexity, and delivered value
  • 26. Application request frameworks Quality Application 1 Application 2 Application 3 Impact on Existing Process Financial Impact Expected Lifespan Complexity Specific client requirements Server side requirements Devices supported Delivery Date
  • 27. BYOD Policies Purpose: to enable Bring your own device (BYOD) impacts all employees and partners to aspect of a mobile enterprise, with policies, be productive on the technology selections and process devices they are most comfortable on Device ownership is only a single aspect of the BYOD policy Application functions/architecture will be influenced by the BYOD policies
  • 28. Example BYOD Policy Policy Device Service Supported Security Ownership Ownership Application Architectures All data and Devices owned Service owned Thick and Rich Full device life Gold apps owned by and paid for by and paid for by applications cycle the enterprise enterprise Enterprise supported management Silver Some data and Device can be Service paid for Rich and thin Application apps owned by owned by by enterprise client data and enterprise enterprise or applications delivery employee management Bronze No data and Device owned Service paid for Thin client No apps owned by by Employee by employee applications management enterprise supported or security required
  • 29. Categorize your use cases Application Computing Input/Display Supported OSs Contextual Updating time elements Cadence Desktop/Laptop 18-24 months 15-50 mins Unlimited display 1-2 Limited to (fixed computing) and input browsing history Tablet (nomadic) 3-6 months 5-15 mins Primarily 2-3 Location and display/consumptio browsing history, n camera, location Smartphones 3-6months Less then 5 mins Very limited display 3-5 Location, (mobile) and input camera, compass, accelerometer
  • 30. Next-Generation Application Lifecycle Roles Execs and App Owners Release and security managers Client and server Developers Business Analysts Functional and performance testers
  • 31. Conclusions • Strategy starts with the right organization, and the right people • Nearly all enterprises are at the start of this journey • Standardization doesn’t have mean a lack of innovation or ability to react quickly, if implemented correctly • Successful implementations of the standards and technology are the best models for success
  • 32. The Largest Mobile Platform in the World Largest Mobile Platform: 50,000 mobile applications (est.) 80 million devices 350,000 registered mobile developers 1,500 enterprise customers Largest Ecosystem Hundreds of 3rd-party ISVs Fully integrated Unlimited extensibility
  • 34. Lorem Ipsum • Item 1 • Item 2 • Item 3 • Item 4 • Item 5