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Enterprise Mobile Capability Maturity Model - Designing for a robust Digital Strategy

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Nitin Gaur
Nitin Gaur

This document provides an overview of IBM's Enterprise Mobile Capability Maturity Model. It discusses how IT strategies often treat technology in isolation rather than seeking pervasive digital connections. The document also outlines key initiatives and components of a world-class mobile enterprise, including partnering across business units and IT, conducting a gap analysis, and adopting a progressive strategy to become a MobileFirst enterprise. It notes that performance expectations stated by IBM are based on standardized testing and actual user experience may vary.

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© 2014 IBM Corporation 1190: Enterprise Mobile Capability Maturity Model Nitin Gaur, Senior MobileFirst Solution Architect Steve Mirman – Worklight SWAT team, North America
Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
Designing for a robust Digital Strategy? • IT strategies treat technology in isolation. • Silo’ed Approach — on a cloud strategy, social strategy, or mobile strategy. • Meaningful solutions - seek pervasive digital connections leveraging individual technologies (cloud, near field communications, mobile, big data, etc.) • Aim - to deliver an experience that looks and feels an awful lot like our natural behavior. • Rich Interactions - more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way. • Is your Enterprise Design ready for This? IT strategy does not equate to a digital strategy. Why?
Agenda Explosion in Mobile Adoption Drivers – New Landscape Enterprise Mobile Capability Maturity Design for Digital Strategy
Mobile Adoption Continues to Explode 1 Trillion Connected Devices 2013 2014 2015 5.6 Billion Personal Devices Sold 41% CAGR Wearable Wireless Devices
A New Mobile Era, We Have Moved From… Reactive security Rigid infrastructure to Structured data to Millions of PCs to billions of mobile devices massive amounts of unstructured data Intelligent, proactive protection an elastic cloud infrastructure Single transactions to personalized engagement Static applications to dynamic compos-able services
Drivers: So what is changing the Landscape? New business models and paradigms Social Media goes mainstream • Everyone wants to be on Facebook/linkedin etc • Every solution is compared to scalability and availability like social networks • Capitalize on ‘perceived’ new markets on social network. Emerging Channels of commerce • New breed of personal devices • Speed of commerce • Low tolerance for ‘slow’ experience Proliferation of ‘smart’ phones - Mobility • Defining new engagement Models • Exponential growth of Mobile Devices • New System of Engagements • Emerging markets – New Platforms Globalization!! • Single market for everything • Everything is linked
What are these landscape changes driving? Elasticity Rapid provisioning Configuration Automation Virtualization Cloud hosted services - MBaaS Agile Mobile Infrastructure Scalability  eXtreme Caching – improving speed and scalability  Data/cache partitioning and co-location  Caching at many levels Data awareness and real time processing Sense and response or even driven architectures (Fraud/Marketing/BI) Reduced processing – or off loading to a efficient tier Moving data closest to application (relevant logic)
A financial services company supports future business growth IBM Worklight software enables quick and efficient development of mobile applications The need: This financial services company sought a solution that could enable it to more efficiently offer mobile access to its products and services. The solution: The client implemented IBM Worklight software to support its mobile- application-development project. The Worklight software provides the scalability that the client needs. The benefits:  Gained the ability to develop mobile apps quickly and efficiently, facilitating future business growth  Provided scalability to support higher data and user volumes once the client deploys the mobile apps  Found the software easy to use and integrate with back-end systems, such as content management systems Solution component:  IBM Worklight
A travel company makes life simpler for the customer How one company revolutionized the airline industry The need: This airline was looking for ways to enhance their self-service technologies and capabilities to increase performance and customer satisfaction. The solution: The client implemented IBM Worklight software to integrate with existing rules based intelligence and SOA infrastructure to provide smart interactions with customers. The benefits:  Increased customer satisfaction and decreased costs by providing the end user with an exceptional self-service option  Allowed the airline to capture complex analytics and use that data for process optimization and validation  Seamlessly integrated with back-end systems, allowing mobile applications to reuse the existing channels Solution component:  IBM Worklight
A police department mobilizes to help conserve resources and curb crime How mobility changed the way law enforcement communicates The need: Provide a more efficient and reliable way for law enforcement personnel to communicate and collaborate The solution: The client implemented IBM Worklight software with MQTT for reliable, guaranteed notification delivery. The solution provided a simplified communication channel that could be focused on an officer, precinct or department wide level. The benefits:  Cost effective communication option that “wired” all the law enforcement personnel into a single communication channel  Provided a more interactive device that could remain with officers even in “on foot” situations  Allowed law enforcement to classify, prioritize, map and respond to new and existing incidents Solution component:  IBM Worklight
Intent Describe key initiatives, characteristics, and components of a world class mobile enterprise Partner LOB and IT stakeholders across the enterprise on mobile initiatives Create a gap analysis, identifying areas of strength and areas where the return on investment is the most impactful Deploy a progressive business and technical strategy to adopt the technology, tools, and mindset needed to become a MobileFirst enterprise
Characteristics of Mobile Enterprise Progressive Capability Model
Mobile Enterprise Progressive Capability Model
Designing for a robust Digital Strategy? • IT strategies treat technology in isolation. • Silo’ed Approach — on a cloud strategy, social strategy, or mobile strategy. • Meaningful solutions - seek pervasive digital connections leveraging individual technologies (cloud, near field communications, mobile, big data, etc.) • Aim - to deliver an experience that looks and feels an awful lot like our natural behavior. • Rich Interactions - more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way. • Is your Application Infrastructure Design ready for This? IT strategy does not equate to a digital strategy. Why?
Questions?
We Value Your Feedback Don’t forget to submit your Impact session and speaker feedback! Your feedback is very important to us – we use it to continually improve the conference. Use the Conference Mobile App or the online Agenda Builder to quickly submit your survey • Navigate to “Surveys” to see a view of surveys for sessions you’ve attended 17
Thank You
Legal Disclaimer • © IBM Corporation 2014. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. • If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. • If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. • Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. • If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. • If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. • If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. • If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. • If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. • If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.

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Enterprise Mobile Capability Maturity Model - Designing for a robust Digital Strategy

  • 1. © 2014 IBM Corporation 1190: Enterprise Mobile Capability Maturity Model Nitin Gaur, Senior MobileFirst Solution Architect Steve Mirman – Worklight SWAT team, North America
  • 2. Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
  • 3. Designing for a robust Digital Strategy? • IT strategies treat technology in isolation. • Silo’ed Approach — on a cloud strategy, social strategy, or mobile strategy. • Meaningful solutions - seek pervasive digital connections leveraging individual technologies (cloud, near field communications, mobile, big data, etc.) • Aim - to deliver an experience that looks and feels an awful lot like our natural behavior. • Rich Interactions - more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way. • Is your Enterprise Design ready for This? IT strategy does not equate to a digital strategy. Why?
  • 4. Agenda Explosion in Mobile Adoption Drivers – New Landscape Enterprise Mobile Capability Maturity Design for Digital Strategy
  • 5. Mobile Adoption Continues to Explode 1 Trillion Connected Devices 2013 2014 2015 5.6 Billion Personal Devices Sold 41% CAGR Wearable Wireless Devices
  • 6. A New Mobile Era, We Have Moved From… Reactive security Rigid infrastructure to Structured data to Millions of PCs to billions of mobile devices massive amounts of unstructured data Intelligent, proactive protection an elastic cloud infrastructure Single transactions to personalized engagement Static applications to dynamic compos-able services
  • 7. Drivers: So what is changing the Landscape? New business models and paradigms Social Media goes mainstream • Everyone wants to be on Facebook/linkedin etc • Every solution is compared to scalability and availability like social networks • Capitalize on ‘perceived’ new markets on social network. Emerging Channels of commerce • New breed of personal devices • Speed of commerce • Low tolerance for ‘slow’ experience Proliferation of ‘smart’ phones - Mobility • Defining new engagement Models • Exponential growth of Mobile Devices • New System of Engagements • Emerging markets – New Platforms Globalization!! • Single market for everything • Everything is linked
  • 8. What are these landscape changes driving? Elasticity Rapid provisioning Configuration Automation Virtualization Cloud hosted services - MBaaS Agile Mobile Infrastructure Scalability  eXtreme Caching – improving speed and scalability  Data/cache partitioning and co-location  Caching at many levels Data awareness and real time processing Sense and response or even driven architectures (Fraud/Marketing/BI) Reduced processing – or off loading to a efficient tier Moving data closest to application (relevant logic)
  • 9. A financial services company supports future business growth IBM Worklight software enables quick and efficient development of mobile applications The need: This financial services company sought a solution that could enable it to more efficiently offer mobile access to its products and services. The solution: The client implemented IBM Worklight software to support its mobile- application-development project. The Worklight software provides the scalability that the client needs. The benefits:  Gained the ability to develop mobile apps quickly and efficiently, facilitating future business growth  Provided scalability to support higher data and user volumes once the client deploys the mobile apps  Found the software easy to use and integrate with back-end systems, such as content management systems Solution component:  IBM Worklight
  • 10. A travel company makes life simpler for the customer How one company revolutionized the airline industry The need: This airline was looking for ways to enhance their self-service technologies and capabilities to increase performance and customer satisfaction. The solution: The client implemented IBM Worklight software to integrate with existing rules based intelligence and SOA infrastructure to provide smart interactions with customers. The benefits:  Increased customer satisfaction and decreased costs by providing the end user with an exceptional self-service option  Allowed the airline to capture complex analytics and use that data for process optimization and validation  Seamlessly integrated with back-end systems, allowing mobile applications to reuse the existing channels Solution component:  IBM Worklight
  • 11. A police department mobilizes to help conserve resources and curb crime How mobility changed the way law enforcement communicates The need: Provide a more efficient and reliable way for law enforcement personnel to communicate and collaborate The solution: The client implemented IBM Worklight software with MQTT for reliable, guaranteed notification delivery. The solution provided a simplified communication channel that could be focused on an officer, precinct or department wide level. The benefits:  Cost effective communication option that “wired” all the law enforcement personnel into a single communication channel  Provided a more interactive device that could remain with officers even in “on foot” situations  Allowed law enforcement to classify, prioritize, map and respond to new and existing incidents Solution component:  IBM Worklight
  • 12. Intent Describe key initiatives, characteristics, and components of a world class mobile enterprise Partner LOB and IT stakeholders across the enterprise on mobile initiatives Create a gap analysis, identifying areas of strength and areas where the return on investment is the most impactful Deploy a progressive business and technical strategy to adopt the technology, tools, and mindset needed to become a MobileFirst enterprise
  • 13. Characteristics of Mobile Enterprise Progressive Capability Model
  • 14. Mobile Enterprise Progressive Capability Model
  • 15. Designing for a robust Digital Strategy? • IT strategies treat technology in isolation. • Silo’ed Approach — on a cloud strategy, social strategy, or mobile strategy. • Meaningful solutions - seek pervasive digital connections leveraging individual technologies (cloud, near field communications, mobile, big data, etc.) • Aim - to deliver an experience that looks and feels an awful lot like our natural behavior. • Rich Interactions - more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way. • Is your Application Infrastructure Design ready for This? IT strategy does not equate to a digital strategy. Why?
  • 17. We Value Your Feedback Don’t forget to submit your Impact session and speaker feedback! Your feedback is very important to us – we use it to continually improve the conference. Use the Conference Mobile App or the online Agenda Builder to quickly submit your survey • Navigate to “Surveys” to see a view of surveys for sessions you’ve attended 17
  • 19. Legal Disclaimer • © IBM Corporation 2014. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. • If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. • If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. • Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. • If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. • If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. • If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. • If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. • If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. • If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. • If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.