Blockchain for Media & Entertainment - Buzz or Real? (MAE315) - AWS re:Invent 2018
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The document discusses blockchain applications for media and entertainment. It provides an overview of blockchain technology and examples of potential use cases such as royalty collection, content transactions, and customer loyalty programs. The document also presents a case study of Custos Media Tech, a company using blockchain and watermarking to detect and prevent media piracy. Custos' technology embeds watermarks in media and uses a blockchain network to track infringements.
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Blockchain for Media & Entertainment - Buzz or Real? (MAE315) - AWS re:Invent 2018
- 2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Blockchain for Media & Entertainment – Buzz or Real? Usman Shakeel WW Tech Lead for M&E Amazon Web Services M A E 3 1 5 Dr. Jonathan Shapiro-Ward Sr. Solutions Architect Amazon Web Services Dr. G-J van Rooyen CEO Custos Media Tech
- 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Agenda Introduction to blockchain Blockchain applications/use cases in media Analysis of the use cases with blockchain application Case study: Piracy prevention and detection by Custos Media Future trends
- 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Introducing blockchain Linked transaction data in encrypted, redundant databases, or ledgers, hosted across the internet What it is Makes online transactions across enterprises more secure and trustworthy Lowers cost by eliminating the need for traditional intermediaries What it does No single entity controls the data, further reducing risk Who Encrypted, redundant data prevents destruction or falsification of data in any single ledger How
- 5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Lots of protocols, all “blockchain” A A B C Block lattice: RaiBlocksBlockchain: Bitcoin, Ethereum A Enterprise, private, and permissioned B C D Graph: Hashgraph DAG’s: IOTA
- 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Blockchain – Buzz or real Media & Entertainment Specific Source: www.theiabm.org
- 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.axios.com/corporate-america-blockchain-bitcoin-fervor-over-fb13bc5c-81fd-4c12-8a7b-07ad107817ca.html
- 8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Blockchain applications examplesin M&E Finance Analytics Consumption Distribution Production Loyalty programs Charge back Content protection CDN Rights management Delivery OTT Customer surveys P2P funding/ direct distribution Bookings Distributed rendering and transcoding Distributed storage Distribution and usage tracking Document discovery
- 9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Blockchain applications examplesin M&E Finance Analytics Consumption Distribution Production Loyalty programs Charge back Content protection CDN Rights management Delivery OTT Customer surveys P2P funding/ direct distribution Bookings Distributed rendering and transcoding Distributed storage Distribution and usage tracking Document discovery
- 10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Finance
- 11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Content transactions ★★★★ ★★★★ Finance
- 12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Content transactions ★★★★ ★★★★ Bookings and reservation contracts (contractors, sets, production resources, and so on) ★★★ ★★ Finance
- 13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Content transactions ★★★★ ★★★★ Bookings and reservation contracts (contractors, sets, production resources, and so on) ★★★ ★★ Peer-to-peer crowdfunding and investment – Leveraging blockchain to create decentralized investments for audiences to invest in media productions ★★★★ ★★★★ Finance
- 14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Content transactions ★★★★ ★★★★ Bookings and reservation contracts (contractors, sets, production resources, and so on) ★★★ ★★ Peer-to-peer crowdfunding and investment – Leveraging blockchain to create decentralized investments for audiences to invest in media productions ★★★★ ★★★★ Customer loyalty programs – A medium of exchange within a media or gaming ecosystem ★★★★ ★★★★ Finance
- 15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Content transactions ★★★★ ★★★★ Bookings and reservation contracts (contractors, sets, production resources, and so on) ★★★ ★★ Peer-to-peer crowdfunding and investment – Leveraging blockchain to create decentralized investments for audiences to invest in media productions ★★★★ ★★★★ Customer loyalty programs – A medium of exchange within a media or gaming ecosystem ★★★★ ★★★★ E-discovery compatible record keeping systems Event ticketing – Ownership tracking and ticket reselling/management, control resale market for tickets, and prevent scalping ★★ ★★★ Finance
- 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial Royalties collection/chargebacks ★★★★ ★★ Content transactions ★★★★ ★★★★ Bookings and reservation contracts (contractors, sets, production resources, and so on) ★★★ ★★ Peer-to-peer crowdfunding and investment – Leveraging blockchain to create decentralized investments for audiences to invest in media productions ★★★★ ★★★★ Customer loyalty programs – A medium of exchange within a media or gaming ecosystem ★★★★ ★★★★ E-discovery compatible record keeping systems Event ticketing – Ownership tracking and ticket reselling/management, control resale market for tickets, and prevent scalping ★★ ★★★ Payments for highly atomized tasks markets ★★★★ ★★★ Finance
- 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★ ★ ★★★ ★★ ★★★★ ★★★ Production
- 18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★ ★ ★★★ ★★ ★★★★ ★★★ Story creation ★★★★ ★★★ Production
- 19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★★ ★★★ ★★ ★★ ★★★ ★ Distribution
- 20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★★ ★★★ ★★ ★★ ★★★ ★ ★★★ ★★ Distribution
- 21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★★ ★★★ ★★ ★★ ★★★ ★ ★★★ ★★ ★★★★ ★★ Distribution
- 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★★ ★★★★ ★★★ ★★ Consumption
- 23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Use case Technical Commercial ★★★ ★★★★ ★★★★ ★★★★ Analytics
- 24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Case study: Custos Move Media Monitoring into the Crowd
- 25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The ways in which media is distributed and consumed are changing rapidly in an age of all-digital instant gratification Digital demand © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
- 26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
- 27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Blockchain-tracked forensic watermarks virtually eliminate pre-release piracy • 20-60% of films are leaked prior to box office release • A leak reduces lifetime revenue by 19.1% Customer story Indigenous Film Distribution had 60% pre-release leaks. It’s now 0%.
- 28. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. SaaS built on AWS • Screener Copy is a web-based version of Custos’ video protection solution • Filmmakers and distributors use it to distribute and protect movies during the sensitive pre-release window • White labeled for other workflows (for example, “live catalog” for buyer-seller networks) in any AWS region close to the client
- 29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. LightVAULT • White label of Screener Copy • Integrated with film post- production workflow © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
- 30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. HOW CUSTOS’ PATENTED TECHNOLOGY PROTECTS YOUR CONTENT HOW AN INFRINGEMENT IS DETECTED Marking a media item for tracking Detecting infringement
- 31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Core API VPC Bounties service Core ELB Client Block explorer Bitcoin blockchain • The Core API allows clients to create cryptocurrency bounties and associate them with media items • A block explorer continuously scans the blockchain for compromised keys • Automated client alerts
- 32. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Video watermarking Upload bucket Watermarked assets Client Client S3 storage Video watermarking AWS Lambda functions VPC Watermarking Amazon SWF workflows Embedding spot fleet Concatenation spot fleet • Proprietary imperceptible watermark • Computationally heavy pre-processing • Computationally light creation of individual copies (concatenation) • SWF for orchestration • Spot instances auto- scale on workload
- 33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. What’s next for Custos ▸Grow the business ▸Video for entertainment / education / security ▸Document protection ▸Audio protection ▸Other crypto-enabled information markets ▸Optimizing AWS services ▸Continuing to replace dedicated instances with serverless solutions ▸Consider switching some modules to AWS Media Services ▸Machine learning may become more important in future
- 34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Blockchain & media: The future • Identity and ownership are hard problems • Auditing these are even harder • Future solutions are likely to focus on ways to couple the immutable truth of a blockchain with the uncertainties and ambiguities of the real world • Participation in managing risk can be incentivized, and cryptocurrency is the ideal mechanism © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
- 35. Thank you! © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. G-J van Rooyen g-j@custostech.com / @gvrooyen
- 36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.