apidays LIVE Paris - Practical API strategy with APIOps Cycles by Marjukka Niinioja
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apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society December 8, 9 & 10, 2020 Practical API strategy with APIOps Cycles Marjukka Niinioja, Founding Partner of Osaango
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apidays LIVE Paris - Practical API strategy with APIOps Cycles by Marjukka Niinioja
- 1. Practical API Strategy with APIOps Cycles MARJUKKA NIINIOJA, OSAANGO APIDAYS PARIS 2020 APIOps CyclesTM https://www.apiopscycles.com/ For lean and business-oriented API Development Openly licensed with CC-BY-SA 4.0
- 2. Marjukka Niinioja Founding partner Osaango Oy, local organizer of apidays Helsinki and APIOps meetups Consulted and trained 200+ companies and public sector organiza tions on platform economy and API economy business models, service and product strategies and enterprise architecture One of the authors of API Economy 101 – book (2019) combining research with practical experience “Mother” of APIOps Cycles method. Linked https://www.linkedin.com/in/marjukkaniinioja/ @mniinioja @osaangoltd @apiopscycles #apieconomy101
- 3. “Help us create guidelines for our API development” THIS QUESTION OFTEN OPENS UP THE PANDORA’S BOX…
- 4. APIOps Cycles is all about collaboration btw business & tech
- 6. @apiopscycles Use cases - API strategy: Take one business unit and one ecosystem journey customer segment first. Go through API Canvas-phase and do around of partner and developer experience reviews first.
- 7. Often API strategy emerges from practical questions “Customer API” guidelines CRM strategy Customer experience strategy
- 8. You can’t build an API strategy without thinking about the ecosystem journeys & experience Customer journey combined from resources provided by individual providers via APIs Analytics and content APIs Awareness APIs Sense APIs Recommending products Personalized offers Ordering with voice Fraud detection in payments Optimizing routes Automated maintenance calls “The ecosystem together generates value for its end-customers by integrating functionally interdependent subsystems. “(Source: In API Economy 101 book from Mäkinen – Dedehayir, 2013; more specifically Han, J. et al. 2017. Uncovering the conceptual boundaries of the ecosystems: Origins, evolution and future directions.)
- 9. API ConsumerAPI Provider • Login customer with social logins or secure login • Check if customer exists • Create customer • Store info about preferencies • Join customer to loyalty program • Check customer personal and contact information from official and external customer registries before purchasing • Validate addresses entered by customer • Combine customers as a household • Inactivate customer • Remove and transfer all customer data (GDPR) Gains concrete results, benefits, positive outcome and aspirations • Same up-to-date customer information easily in all services • Customer data from social media sites and official registeries automatically but only as much as neeeded • Enables short conversation time and self-service in customer information maintenance – reduced contacts from customers • Improved security • Improved customer experience – better shopping experience • Reduced PCI audit scope • Personalized marketing and adds (social media) • Delivery problems - errors in customer address information, can we store multiple addresses? • Usability • Reliability – data out-of-date in official or bought registries • Not possible to remove customer • Privacy issues – is data stored according to EU- regulations? Can it be removed and how easy it is to transfer if customer wants to? • Payment / credit card information security (PCI DSS) • Scalability problems during peaks (black Friday etc) • Add-hoc requirements from Business Units A Tasks Step by step tasks consumer needs to achieve Customers Address Validation Login Preferences • Social media linking (login, posting, personal information) • Customer maintenance as self-service • Alternative delivery address for gifts • Security • Oauth • 2 factor authentication • Tokenization • Credit Card Information • Validation (email, address, phone, etc.) • Address validation – Use of 3rd party API • Developer Portal • Authentication (Oauth) • Tokenization • Credit Card number • Confidential information • Architecture • Data privacy • Performance • Scalability B C Pains prevents or makes it difficult to get the task done F API Products and services D Gain Creators Produce, incr. or max outcomes and benefits E Pain Relievers Eliminate, reduce or minimize pains API Product- Market Fit API Value Proposition Canvas Example by @mniinioja Journey… How to handle prospects? How to handle authenticated users? How to handle verified users?
- 10. Key ActivitiesKey Partners Costs Key Resources Name of the API Relationships Channels API Consumer Segment Revenue Streams 23 4 5 6 7 8 9 API Value Proposition 1 API Canvas [Who will help us with the key activities ] [What do we need to change, create, buy or hire to provide the API with the value proposition, in addition to the existing key resources ] [Existing technical, human, documentation and other resources that help provide thae API with this value proposition] [Describe hear how each stage and touch point in the developer journey is going to be handled] API marketplaces Developer center API Management platform’s Developer portal [ Costs for the key activities and ongoing costs ] External developers creating end-user interface for customers’ administrators Customers’ developers who want to update their contacts and information automatically Reseller partners Internal Developers from other teams or business units Revenue share 20% from reseller partners per each new customer created Improved validation of customer data reduces the contact to customer service Improved authentication results into better reviews for service and enables 3rd party access (ecosystems) to access the service. Developer portal reduces support contacts when creating internal services Enriched customer data maintenance as self-service with uniqueness validation (based on email, address, phone, etc. Consent management (privacy) enforced Performance and scalability ensured for large usage amounts Customer Contacts API Example by @mniinioja
- 11. @apiopscycles use cases - API management technology planning: Start with API strategy and then use the NFR canvases (Business Impact, Capacity, Locations of data and systems. Give a thought on the API design (events or polling with requests). What is our service strategy? And then our API strategy?
- 12. Example from water services ecosystem – potential target state Energy sector Real-estate Building maintenance Building automation Consumers Potential customers Construction, building management, living, wellbeing, safety etc. ecosystems Supply planning Supply management Collecting consumption data Invoicing Combining data, analyzing Reporting Water service facilities Public authorities Maintenance Data hubs, API providers, system integr. Potential production and service partners Maintenance Data analytics and refinery Customer services Self-service Data and API services Quality assurance Designing network Fault detection Building metrics
- 13. What are the goals? Business goals? Build an ecosystem? Scale business with partners? Grow market position? Go to new markets? Fulfill new customer needs to maintain position in the market? Improve profitability? Improve quality? Fulfill policy and regulatory requirements? Technical goals? Increase speed of development? Improve quality of development? Distribute development? Outsource development? Enable partner innovation? Prepare for new needs? Renew old technology? Security of supply (data and systems in secure locations)
- 14. What are the goals of the water services ecosystem? “We provide enough and safe utilities (?)” with data- and API- driven partner ecosystem “We provide service, also digitally” with customer portals and apps “We provide water” with old systems 2020 ->202X?<-2018 Public data and interfaces Private sector partners Public sector partners Security of supply partners Regulatory bodies
- 15. Put the APIs in the right context Why create an API-strategy, when you can create a business strategy that includes APIs? Secure the team, budget and buy-in to build or consume the right APIs Build partnerships so you don’t need to build everything yourself Build the right APIs, plugins, SDKs etc. and build them in the right way
- 16. APIOps Cycles helps you to remove the 8 wastes of Lean APIOps = DevOps for APIs, but APIOps Cycles method = a specific method combining APIOps + “BizDevOps” + Product management + Minimum Viable API Architecture + Lean
- 17. It’s all about collaboration If your API team looks like this – APIOps Cycles won't help you. Invite who ever you need to, to get to the real truth on what your partner strategy and API strategy should be, and how APIs could be used in your business model.
- 18. Get more info from WWW.APIOPSCYCLES.COM WWW.OSAANGO.ACADEMY JOIN THE APIOPS SLACK CHANNEL TO GET TIPS & EXTRA MATERIAL FOLLOW @APIOPSCYCLES AND @MNIINIOJA IN TWITTER OR IN LINKEDIN