This document provides an overview of Google Analytics presented by Adam Kutner. It begins with introductions and background on Kutner. Then it outlines the topics to be covered, including Google Analytics basics, quick setup, segments, campaign tagging, dashboards, remarketing, demographics, filtering bad traffic, and additional resources. Emphasis is placed on setting up analytics correctly, using segments and dashboards to gain insights, properly tagging campaigns, leveraging remarketing and demographics, and identifying and filtering bad traffic in analytics. Real-world examples and resources are provided throughout.
Digital Analytics with the Google Tag Manager (GTM)Yourposition AG
This presentations points out the characteristics and advantages of using the Google Tag Manager as part of a Digital Analytics Setup, including an E-Commerce Use Case - from Enhanced E-Commerce, over UserID Tracking, to SEO.
Language: English
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This was presented by Jonas Wendler at the Analytics Summit, at Google Switzerland, January 25th, 2016.
How Could Data Transform the Arts - TCG 2017 (with notes)Devon Smith
This document summarizes a presentation about how data could transform the arts sector. The presenter discusses 7 trends where data is already transforming other industries and could have significant impact on the arts: 1) Personalization, 2) Outcomes-based predictions, 3) Big data, 4) Combining data sets, 5) New collection methods, 6) Consumer access, and 7) Data as art. For each trend, the presenter provides examples of arts organizations that are using data in innovative ways and the impact it is having. The goal is to inspire the audience to find new opportunities to use data in new ways at their own organizations.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Metrics, Metrics, Everywhere! Choosing the Right Ones for Your Website and ...Brian Alpert
UPDATED social media and website measurement workshop as presented by Sarah Banks, Erin Blasco, Effie Kapsalis and Brian Alpert, at Museums and the Web 2016, 4/6/16, Los Angeles California.
You'd like to be more rational and data-driven in your decision making. You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Presenters: Sara Snyder, Smithsonian American Art Museum; Brian Alpert, Smithsonian Institution.
Presented at the American Alliance of Museums 2016 Annual Meeting & MuseumExpo, 5/27/2016.
Integration of Google Tag Manager and Google AnalyticsJatin Kochhar
Integration of Google Tag Manager and Google Analytics. The marketing team can view real-time data after integrating GTM tracking code into the website.
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
This document provides an overview and introduction to web analytics. It discusses asynchronous tracking code, dimensions and metrics, segments, and alerts. Key points covered include:
- The importance of understanding and optimizing websites using web analytics data
- Components and functioning of asynchronous tracking code
- Types of data in analytics reports called dimensions and metrics
- How segments allow breaking up data to understand it better through custom views
- Creating custom alerts to monitor key metrics and receive notifications
MCN2017 Workshop: Web Analytics and SEOBrian Alpert
"Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff... Declare Victory!" - MCN2017 workshop conducted by Brian Alpert and Elena Villaespesa Cantalapiedra. A workshop designed to make Web Analytics and SEO both understandable, manageable and actionable. Recognizing that most practitioners don't have much time yet need to show measurable results, a common sense, multi-stepped web analytics process is introduced. Tool-specific highlights are largely oriented toward the world's most popular web analytics tool, Google Analytics. Automation tools to lighten the load are presented as well as Google’s new powerful dashboard tool Data Studio. The conversation then shifts to today's SEO landscape, and safe, effective steps practitioners may take to improve findability. The metrics focus continues with a discussion of search-specific free tools and specialized metrics that are effective in demonstrating whether or not website findability is improving.
This document provides an overview of a Google Analytics fundamentals course. It discusses tracking website visits and visitor behavior with Google Analytics, setting up a Google Analytics account, installing the tracking code on webpages, and using the Google Analytics interface to access reports on traffic, visitors, and engagement. The document also notes some limitations of the free version of Google Analytics and options for premium paid accounts with additional features.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
This document provides a beginner's guide to Google Analytics. It discusses initial setup steps like ensuring proper access permissions and linking Webmaster Tools. It also covers implementing the tracking code across websites and maintaining data accuracy through profiles and filters. Additional sections explain custom segmentation, conversion goals, automated reporting, ecommerce tracking, and newer features like multi-channel funnels and visitor flow. The guide aims to help digital marketers measure ROI more efficiently using Google Analytics.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
-- Webform submissions
-- File downloads
-- Offsite link clicks
-- Embedded video interactions
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks data on user behavior, including sessions, users, pageviews, bounce rate, goals, and conversions. The document defines key Google Analytics terms and provides an overview of the Google Analytics interface and reporting features. It explains how to set up custom reports, dashboards, and segments. It also describes how to set up goals to track user conversions and customize campaigns to attribute traffic sources.
Everything You Didn't Know About Google Analytics - Measurefest November 2016Tom Capper
This document discusses hidden quirks, misleading metrics, and tips/tricks related to using Google Analytics. Some key points covered include:
- The definition of a "session" in Google Analytics is arbitrary and can misrepresent how users actually interact with a site.
- Metrics like "average time on page" and "bounce rate" are misleading since they are averages that obscure individual session behaviors.
- Attributes like landing pages and sources/mediums are not always accurate in Google Analytics due to technical issues.
- There are ways to potentially sabotage or falsify a site's analytics data if an attacker knows the tracking ID.
- Workarounds and advanced features exist but are not
El documento discute cuatro miedos comunes en los negocios y cómo los modelos de economía colaborativa pueden ayudar a superar estos miedos. Los cuatro miedos son: 1) ser pequeño y feo, 2) no tener recursos para crear valor para el cliente, 3) compartir conocimiento sin cobrar, y 4) el fracaso. Se proporcionan ejemplos como Netflix, Dinero Mentor, Vive la Promo y Wheels Uniandes que demuestran cómo las empresas han utilizado modelos colaborativos para superar estos m
Elin auto Spa
La prima macchina al mondo con la nuova tecnologia "colour changer"
Cambiate il colore della vostra Elin in qualsiasi momento!
Elin Auto - Coloured is better
Email List & Marketing Data for SMBs per Allegra ResearchGabe Gerhart
Do you ever wish you had data to make informed decisions related to email marketing for your SMB? Here is some research compiled by Allegra in understanding effective list growth tactics for email & data to help your decision making process.
The document discusses privacy-enhanced web search using a technique called MKSE in KNN. It proposes a framework called PP-PWS that uses vector quantization to segment and quantize datasets in order to generalize user profiles for each query while preserving privacy and security. This aims to improve over existing profile-based personalized search systems that do not support runtime profiling, have static security policies, and are vulnerable to successive and background attackers. The proposed approach is evaluated based on metrics like precision, recall, distortion and computational delay. It argues that PP-PWS enhances search quality while better protecting user privacy and security against different types of attacks.
Gunung Gamalama adalah gunung berapi aktif di Pulau Ternate, Indonesia. Gunung ini memiliki ketinggian 1.715 m dan telah meletus lebih dari 60 kali sejak 1538, termasuk empat letusan yang menimbulkan korban jiwa. Letusan terakhir terjadi pada 2003 dan menyemburkan abu vulkanik.
This document provides an overview of web analytics and Google Analytics. It defines web analytics, discusses ways to analyze data both traditionally and through the web analytics paradigm. It also covers setting up goals and funnels in Google Analytics, using segments, alerts and enhanced ecommerce tracking. A key section discusses attribution modeling and how to set up a custom attribution model based on an understanding of your business and customer journey.
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
The document discusses integrating Google Analytics Premium data with Google BigQuery. BigQuery is a big data analytics service that allows users to analyze large datasets quickly. The integration allows clients to access their Google Analytics session and hit level data within BigQuery for more complex querying of unsampled data. This provides benefits like leveraging Google's computing power to get insights from big data faster without hardware costs. Users can also join external data, perform complex queries, and integrate with data warehouses.
The document describes three types of services:
1) Data visualization through three reporting suites for campaign performance, enterprise reporting, and Google Analytics.
2) Proprietary technology that surfaces post-click analytics with or without tags and ties metrics to campaign tactics.
3) Fulfillment services and sales training including display, SEM, social, SEO, sites, landing pages, and call tracking with pre-negotiated solution provider rates.
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
This document contains the resume of Md. Sheikh Hasmatullah. It outlines his experience in web analytics and digital marketing over 2.5 years, along with the tools and platforms he is proficient in like Google Analytics, Adobe Omniture, and various social media platforms. It also lists his educational qualifications and details of previous work engagements providing web analytics and reporting services to major clients in different industries.
How To Promote Your Online Visibility Using Web Analytics. How To Promote You...Overalia
This document discusses key concepts for understanding and optimizing web analytics, including:
1. Defining objectives and identifying potential customers to focus analytics efforts.
2. Generating traffic through various acquisition channels like search engines, display ads, email marketing, and integrating campaigns in Google Analytics.
3. Segmenting data by user types, content, campaigns etc. to more easily measure and optimize performance. The overall goal is to improve conversion, retention and acquisition.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
This document provides an overview of developing an effective analytics strategy, covering key topics such as:
- Understanding why an analytics strategy is important for gaining insights from data
- Defining the right questions to ask of your data to address business objectives
- Implementing the right metrics and processes to optimize performance based on data
- Ensuring the right technology, data, people and culture are in place to execute the strategy
- Tips for reporting data to different stakeholders and developing the right analytics team
The presentation emphasizes that an analytics strategy should start by defining business goals and questions, and focus on using data insights to drive tangible improvements rather than just reporting metrics. Both qualitative and quantitative data are important to
The State of Web Analytics in Ireland - 3xe - Darren McManus - ArekiboDarren McManus
The document discusses the state of web analytics in Ireland based on a survey. It finds that most organizations use Google Analytics but have gaps in knowledge and reporting abilities. Specifically, it notes that over 50% lack required expertise, over 40% admit knowledge gaps, and over 30% are not comfortable with their reporting. It provides tips on using campaign tracking URLs and goals in Google Analytics to bridge these gaps and move from "vanity metrics" to more actionable metrics aligned with business objectives.
Google Analytics Conference and Product ReleasesBen Brooks
The document summarizes the agenda and key topics from the 2013 Google Analytics Partner Conference. It discusses expanding access to analytics through tools that more easily capture data, attribute conversions across devices and channels, and provide deeper analysis through features like content grouping, segmentation, and demographic data. New opportunities mentioned include using multichannel attribution modeling, automatic link tracking, and the updated mobile SDK to improve analytics across devices and platforms.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
Google Analytics Konferenz 2019_Google Cloud Platform_Carl Fernandes & Ksenia...e-dialog GmbH
Marketing in the Cloud with Google
It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this talk you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
Google analytics and google data studioBrian Pichman
This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.
Tarun Aditya is a data science leader with over 15 years of experience leading teams and building predictive models and data products for clients in various industries including ad tech, ecommerce, retail banking, and more. He has expertise in machine learning, deep learning, data engineering, and cloud platforms. Currently he is an Associate Director at Affle where he manages a $50M product portfolio and has introduced neural network models that improved key metrics like ROAS by 38%.
Google Analytics Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Murugan Solaiyappan
Title: Relational Database Management System Concepts(RDBMS)
Description:
Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO.
Key Topics Covered:
Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX
Sub-Topic :
Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity,
creating and maintain a table, Modifying a table, alter a table, Deleting a table
Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management.
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024.
Feedback and Contact Information:
Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in
Ardra Nakshatra (आर्द्रा): Understanding its Effects and RemediesAstro Pathshala
Ardra Nakshatra, the sixth Nakshatra in Vedic astrology, spans from 6°40' to 20° in the Gemini zodiac sign. Governed by Rahu, the north lunar node, Ardra translates to "the moist one" or "the star of sorrow." Symbolized by a teardrop, it represents the transformational power of storms, bringing both destruction and renewal.
About Astro Pathshala
Astro Pathshala is a renowned astrology institute offering comprehensive astrology courses and personalized astrological consultations for over 20 years. Founded by Gurudev Sunil Vashist ji, Astro Pathshala has been a beacon of knowledge and guidance in the field of Vedic astrology. With a team of experienced astrologers, the institute provides in-depth courses that cover various aspects of astrology, including Nakshatras, planetary influences, and remedies. Whether you are a beginner seeking to learn astrology or someone looking for expert astrological advice, Astro Pathshala is dedicated to helping you navigate life's challenges and unlock your full potential through the ancient wisdom of Vedic astrology.
For more information about their courses and consultations, visit Astro Pathshala.
The Jewish Trinity : Sabbath,Shekinah and Sanctuary 4.pdfJackieSparrow3
we may assume that God created the cosmos to be his great temple, in which he rested after his creative work. Nevertheless, his special revelatory presence did not fill the entire earth yet, since it was his intention that his human vice-regent, whom he installed in the garden sanctuary, would extend worldwide the boundaries of that sanctuary and of God’s presence. Adam, of course, disobeyed this mandate, so that humanity no longer enjoyed God’s presence in the little localized garden. Consequently, the entire earth became infected with sin and idolatry in a way it had not been previously before the fall, while yet in its still imperfect newly created state. Therefore, the various expressions about God being unable to inhabit earthly structures are best understood, at least in part, by realizing that the old order and sanctuary have been tainted with sin and must be cleansed and recreated before God’s Shekinah presence, formerly limited to heaven and the holy of holies, can dwell universally throughout creation
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
2. Who is this guy?!
Twitter: @adamkworks
Email: Akutner@bigwing.com
3. Adam Kutner
BigWing Interactive
Senior SEM, Display & Analytics Specialist at BigWing Interactive
Ecommerce business owner-operator
Experienced in web advertising, Analytics, web development &
Online Retail for over 7 years.
Spends more time A/B testing than sleeping
Hobbies include 18 years in Martial Arts, motorcycles, sci-fi, Excel
development, & handyman work
Father of 2 kids that are definitely mine
Twitter: @adamkworks
Email: Akutner@bigwing.com
4. What we are talking about today
Google Analytics
Basics
Quick Setup
Segments
Campaign Tagging
Dashboards
Remarketing & Demographics
Filtering Bad Traffic
Analytics in Action – Real Examples
Additional Resources Twitter: @adamkworks
Email: Akutner@bigwing.com
5. Business Analysis First
Analytics Second
Before Running Any Campaign it is CRITICAL to
understand:
The nature of the Business – “Why it exists”
The industry in which the Business resides
The Business’s Objectives
Competition
Target Market
Twitter: @adamkworks
Email: Akutner@bigwing.com
6. Analytics Ownership
Know This: Whoever sets up your Analytics account
must link it to a login email (Typically a Gmail account)
• Whoever owns that email, owns your web data.
• Make sure you own your data, and are not a property in
someone else’s Analytics account
• Setup Analytics Gmail’s and add managing users
with caution.
Twitter: @adamkworks
Email: Akutner@bigwing.com
7. Analytics is about Measuring
Here is my measurement for today
My Business Objective: Educate my audience in a
meaningful way about Google Analytics
My Goals:
1) Transmit at least 1 idea about Analytics that each person in
my audience can grow in their endeavors.
2) Finish 100% of my presentation in the allotted 30 minutes
Twitter: @adamkworks
Email: Akutner@bigwing.com
8. Analytics is about Measuring
Strategy
Create an abundance of material and cover at least 5 aspects of
Analytics.
Use Appeal to emotion and other psychographic material to engage
interest
Limit my Time-on-slide to 32 seconds (30 minutes, 56 slides).
Feedback from audience sampling. (in-room analytics)
KPI’s:
Time-on-slide (s)
% of people staring at their cell phones during presentation or leave
(bounce rate + eye tracking)
% of visitors who remember my name after 7 days (return visitors)
Twitter: @adamkworks
Email: Akutner@bigwing.com
9. The
Basics
Dimensions
Metrics
Segments
Session
Users
Goals
Events
Conversions
JavaScript
Research this item
thoroughly before
implementing
These are some of the key
terms I will be using today.
You can familiarize yourself
with them by visiting
Google’s Analytics
Academy @
analyticsacademy.withgoogle.com
Twitter: @adamkworks
Email: Akutner@bigwing.com
10. Analytics Quick Setup Tips
Website Audit – Define your
sites purpose
Identify
Goals + values
Funnel pages
Site technology – is event
tracking needed?
Create & setup GA account
Enable data sharing &
management levels
Link Webmaster Tools
Link AdWords / enable auto-
tagging
Verify the tracking code is
installed
AdSense account linking
Create Remarketing Lists
Setup Site-Health Dashboard
UPDATE YOUR PRIVACY
POLICY
Twitter: @adamkworks
Email: Akutner@bigwing.com
11. AdWords account not linking?
Twitter: @adamkworks
Email: Akutner@bigwing.com
Ensure that you are properly
sharing data.
Admin – Account - Account
Settings
12. Analytics Quick Setup Tips
More Recommended Features
Enable display features
Enhanced Link Attribution
User-ID(use with caution)
Used to overcome cross
device attribution.
Must code to generate your
own unique user ID’s
Cross Domain Tracking
Event Tracking
Enable display features
Enables remarketing
audiences
Create an Unfiltered view
Enable Site Search Tracking
Custom Marketing Views
Good for working with 3rd
parties who need access to
your Analytics
Twitter: @adamkworks
Email: Akutner@bigwing.com
13. Advanced Segments
Compare behaviors of different groups of people and different
technology like:
See how converters perform vs non-converters.
Mobile VS Desktop
USA vs Canadians
Visitors who browse at night between 4-5am on mobile devices but only
searched with 1 keyword vs visitors who browsed during the day using
multiple keywords on desktop devices.
Can be customized with custom variables & data layers
Avoid Data Overload - Set up your Advanced Segments with a
purpose.
When you identify new behavior that affects your goals, segment it.
Twitter: @adamkworks
Email: Akutner@bigwing.com
16. Compare User Behavior
this is a cohort comparison by page views over time
Twitter: @adamkworks
Email: Akutner@bigwing.com
Segments
Converters
VS
Non-
Converters
17. Bounce Rate Problems
(and how to solve them)
Bounce Rates don’t always give you an accurate view of
engagement.
Bounce: “sessions in which the person left your site from
the entrance page without interacting with the page.”
Default timeout: 30 minutes
Bypass them by using the Timer Trigger in the Google Tag
Manager and event tracking in Google Analytics.
Know its limitation and alternative options using data layer
variables
Twitter: @adamkworks
Email: Akutner@bigwing.com
18. Twitter: @adamkworks
Email: Akutner@bigwing.com
The Google tag
manager has a built in
timer function that can
help alleviate bounce
measurement issues.
If you want more
advanced control over
timings and usage
data, you need to
investigate installing a
data layer to track
page timing.
20. Tagging Makes a Difference
With Tagging Without…
Twitter: @adamkworks
Email: Akutner@bigwing.com
21. How to tag a URL properly
https://bigwing.com/?utm_source=big
wing-
marketing&utm_medium=banner&ut
m_term=social%20media&utm_conte
nt=320x50_bigwing_adv2&utm_camp
aign=2015_Retargeting_Mobile_OKC
Twitter: @adamkworks
Email: Akutner@bigwing.com
22. Break that down please…
https://bigwing.com/
?utm_source = bigwing-marketing
&utm_medium = banner
&utm_term = social%20media
&utm_content = 320x50_bigwing_adv2
&utm_campaign =
2015_Retargeting_Mobile_OKC
Your Landing Page
The source of the traffic
The medium of that traffic
The terms or keywords targeted
The name of your ad/content
The name of your campaign
Twitter: @adamkworks
Email: Akutner@bigwing.com
23. Problems with tagging...
Each UTM code will overwrite the default data
that Analytics receives.
?utm_source=Adam will overwrite bigwing.com
as the traffic source.
Twitter: @adamkworks
Email: Akutner@bigwing.com
24. Tagging tools to help you
Google URL Builder:
https://support.google.com/analytics/answer/1033867?hl=en
AdWords Auto Tagging
Bing Ads Auto Tagging
Display Platforms will also sometimes provide you with
Dynamic URL parameters ?utm_source=[campaign]
Microsoft Excel
Twitter: @adamkworks
Email: Akutner@bigwing.com
27. Dashboard Principles
Have a purpose in mind for your dashboard
• Goal Reporting
• Landing Page Optimization
• Site Health Diagnostics
• ROI & Revenue Analysis
“Traffic Analysis” is not a purpose, it’s a distraction.
Traffic is always a means to an end.
Goals & Revenue are derived from analyzing your conversion
values.
Twitter: @adamkworks
Email: Akutner@bigwing.com
28. Google Analytics has some pre-made
dashboards that are great for getting you on
your feet initially.
Twitter: @adamkworks
Email: Akutner@bigwing.com
29. Resources
Dashboard Resources
Google Analytics Solutions
https://www.google.com/ana
lytics/gallery/#landing/start/
www.dashboardjunkie.com
www.customreportsharing.com/
forum/4-custom-dashboards/
Widgets I like
Revenue per Click / Keyword
Visits / Revenue
Geographic Revenue(especially
useful if you have active campaigns in
multiple regions)
Visit Duration & Bounce by Browser
Visit Duration & Bounce by Device
Branded Keyword Traffic over Time
Twitter: @adamkworks
Email: Akutner@bigwing.com
31. Use Demographics Data
To adjust targeting for advertising campaigns
To create segments of users to re-target based on interests
To build new ads that speak directly to your visitor’s interests
To target specific e-commerce purchase behavior
Re-Use Ad Dollars that you have already spent in other
channels.
Like mapping a Facebook audience to AdWords…
Twitter: @adamkworks
Email: Akutner@bigwing.com
32. Demographics Overview
You must enable this and update your privacy policy
Twitter: @adamkworks Email:
Akutner@bigwing.com
33. Leverage Social Media Targeting
like Facebook
Twitter: @adamkworks Email:
Akutner@bigwing.com
34. Filtering and controlling
BAD traffic
Spam, Crawlers & Scrapers… Oh My!
Twitter: @adamkworks
Email: Akutner@bigwing.com
36. We can do better than
speculation…
Twitter: @adamkworks
Email: Akutner@bigwing.com
37. Understanding what SPAM
is…
Bots and crawlers that actually visit your site
Remote calls to your Analytics code(Hijacked Analytics
codes)
Digital Advertisers with nothing to do
Twitter: @adamkworks
Email: Akutner@bigwing.com
38. So how bad is it
Really?
Twitter: @adamkworks
Email: Akutner@bigwing.com
40. Dimensions can
expose BAD
traffic
• Hostname will expose
the domain that the
page view code
originated from.
• This should almost
always be your client’s
domain or subdomain.
Twitter: @adamkworks
Email: Akutner@bigwing.com
41. Location
Location
Location
• Blocking Specific
Countries can be an
effective strategy for
some clients.
• If your services are
mostly local or US
based, this traffic is
certainly unwelcome.
Twitter: @adamkworks
Email: Akutner@bigwing.com
42. Diamonds & Filters are forever
Use Segments to filter your views without disrupting your data.
Applying a filter permanently alters traffic, but not past data.
Always test the filter in a segment and separate view first (25
available)
Hostname inclusion filters can be extremely effective at
blocking hijacked Analytics codes, but use with caution:
This will block content you might be tracking that is hosted on
another domain if it is not added to the inclusion list.
Like (not set)…
Twitter: @adamkworks
Email: Akutner@bigwing.com
44. SPAM Exclusions & Inclusions
One regex Inclusion list might
look like this
(mysite.com|myadvertiser.com|(not
set)|bing.com|google.com)
Your regex Exclusion list can add
a series of spam sites by copying
the work others have already done,
or adding new ones as they crop up.
Variations:
.*((event-
tracking|semalt(media)?|(100dollars|
success)-seo|chinese-amezon|e-
buyeasy|theguardlan|webmaster-
traffic).com|traffic(monetize(r)?|2mo
ney).(org|com)|pops.foundation|ero
t.co).*
Expect this to be an
on-going process…
Twitter: @adamkworks
Email: Akutner@bigwing.com
45. SPAM fact.
Spammers target paid channels.
PPC, Display, Facebook,
YouTube, App Stores
If you spend money on marketing,
someone will know within 24
hours and begin targeting you
with poorly optimized spam
campaigns.
Twitter: @adamkworks
Email: Akutner@bigwing.com
46. Analytics in Action
Real Account Example
Ghost Call Conversions
Twitter: @adamkworks
Email: Akutner@bigwing.com
50. Initial Discovery
Strange geographic distribution
Call conversions were being reported from Illinois
No presence or advertising in IL
Campaign targeting was not to blame
Next Stop….traffic reports…
Twitter: @adamkworks
Email: Akutner@bigwing.com
52. More Investigation
Lots of conversions
Very few sessions
Not being attributed properly
Unbelievable numerical reporting
Twitter: @adamkworks
Email: Akutner@bigwing.com
54. What happened next
We were prompted to listen to the calls manually. Once we did - and
verified they were good leads :We compared the session logs with our
phone tracking logs.
We discovered:
the phone tracking code was overloaded with spam traffic
It lost its unique session tracking ability
Which caused Analytics to lose attribution, and the data center to fail in
attributing the conversions to the proper channels.
We corrected the issue by implementing a new feature into the call
tracking, and are preparing a new innovation to combat the problem on a
larger scale.
(the initial suggestion of using orbital nukes on the spammers was rejected by upper management due to
cost and potential collateral damage)
Twitter: @adamkworks
Email: Akutner@bigwing.com
55. Best Practices
(some)
Setup your audiences early to collect as much data as possible
Ensure all your data is linked properly & test tagging before
launching any digital campaign.
Create Segments you can use across multiple dashboards
Setup Filters to block internal traffic
MOST IMPORTANT
Have a reason for taking any action to avoid being drowned in
useless data.
Twitter: @adamkworks Email:
Akutner@bigwing.com
56. Additional Resources
Analytics Academy
https://analyticsacademy.withgoogle.com/
GTM Macro Magic – Simo Ahava's blog
http://www.simoahava.com/analytics/macro-
magic-google-tag-manager/
Avinash Kaushik’s Blog – Occam’s Razor
www.kaushik.net
Regexr
http://www.regexr.com/
Google Analytics Developers
https://plus.google.com/communities/1101034
97213687093818
Google Analytics YouTube Channel
https://www.youtube.com/user/googleanalytics
Google Analytics Solutions
https://www.google.com/analytics/gallery/#land
ing/start/
Kissmetrics blog
blog.kissmetrics.com
Google Pagespeed Insights
https://developers.google.com/speed/pagespe
ed/insights/
Browser tools:
Ghostery
Google Page Analytics
Google Tag Assistant
Twitter: @adamkworks
Email: Akutner@bigwing.com
57. Thank you for your time
Twitter: @adamkworks Email:
Akutner@bigwing.com