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Introducing Google Analytics

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Srikanth Dhondi
Srikanth Dhondi

This document provides an overview of a Google Analytics fundamentals course. It discusses tracking website visits and visitor behavior with Google Analytics, setting up a Google Analytics account, installing the tracking code on webpages, and using the Google Analytics interface to access reports on traffic, visitors, and engagement. The document also notes some limitations of the free version of Google Analytics and options for premium paid accounts with additional features.

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Google Analytics Fundamentals Srikant Dhondi Manager - Web Developement & Online Customer Engagement (dhondi.srikanth@gmail.com)
Course Overview  About this Course  A scenario driven approach to applying Google Analytics, quickly.  Targeted to the non-developer, with developer specific features at end  What will get covered?  Tracking visits and visitor activity  Tracking more specialized forms of engagement  Managing reports and data  Programming Google Analytics
Agenda for this module  Overview of Google Analytics  Get you setup with the sample website to play around with  Start collecting metrics  A tour of the Google Analytics web UI  Powerful reports you should start with
What can web analytics tell you? Tell you who your visitors are: How often they visit How people are finding your site Where geographically they are coming from When they are visiting Tell you what your visitors like (or dislike): How long they spend on your site What pages are interesting, which pages turn them off Give you details on specific in-page interactions Tell you about your social media love: How many likes or tweets your site is getting Web analytics is like your website's thermometer
Why use Google Analytics for Web Analytics?  Server Log based tracking  Captures visits to your website by relying on the web servers' built-in logging that is updated with every request from a visitor's browser  This is the approach taken by products like Urchin(the predecessor to Google Analytics)  Deprecated as of the end of March 2012  Page View based tracking  Uses A beacon that transmits tracking data to centralized servers(separate from your web server) when A visitor visits your site and interacts with its content  Requires javascript on the visitor's browser & changes to web pages  Completely offloads the website owner from managing, collecting and processing server log files  This is the approach taken by google analytics  In the end Google Analytics makes it easy to collect and analyze website activity data.
How Google Analytics Works Visitor's Browser Your Website Google's Servers GA Website Go to Raw Clicks Data Ready & Summary Webpage Your Webpage BigTable for Viewing Tables "Database" Load Webpage Report Runs GATC Get GA Script (ga.js) Daily & Periodic Loads ga.js (re)processing ga.js Collect Visitor Data Log Files _utma _utmb _utmx Set Cookies _utmv _utmz Google Analytics Data Send Visit Data in Pixel Request Track Visit Collection Servers Tracking Pixel File
It All Starts With a Website Other pages: Home Free Service About Us Landing Page Services News Contact Checkout Page Thank you Page
Enabling Google Analytics
Create a Google account
Signup GA account
Create New Account
Get GATC
Paste GATC to Web Page GATC Code
Real-Time Activity Reports
5 Minutes to Launch http://www.google.com/analytics/ Then you create an account, a web property & a profile Add to every web page Create Sign Up Apply Google for Get GATC Verify GATC Account Analytics You need a login first Make sure it works! Grab the JavaScript for the profile
What did we accomplish? We got the default What's Getting Tracked? tracking in place. What's NOT Getting Tracked? Visits & Visitor Hit Counts Demographics Monetary Value Technology Goals & funnels New vs. Returning Multi-channel funnels Content Page View Counts Multiple domains Bounce Rate Entry / Exit Flow / Navigation In-page events File downloads Flash, Silverlight & YouTube Sessions Mailto links Duration Outbound links Page Depth Traffic Sources We will return to these later in the course. In-Page Analytics
Pitstop: When Will Your Data be Visible? Start: after deploying web pages with GATC Activity Immediately In Minutes In 1-4 Hours Within 24 Hours Tracking Installed Real-time Data Receiving Data Intra-day Activity Data Most Reports End of Day Activity Data
Stroll Thru Analytics UI
Key Reports  Traffic Reports  Visitor Flow  Goal Funnel  Demographics  In-Page Analytics  Site-Speed
Flavors of Google Analytics  Free  Most sites can benefits from Google Analytics for free, in perpetuity  Must operate below thresholds  Exceed 10M data hits or roughly 1M visits per month  Data retained up to 25 months  Data exports limited to 20k rows per export  Premium  Specifically targets large organizations  When you need to scale beyond the thresholds  What included development & configuration support  Guarantees report freshness to less than 4 hours  Provides support for attribution modeling to multi-channel referrers  Can afford to pay $150,000 per year
Summary  Recap  Overview of Google Analytics  Get you setup with the sample website to play around with  Start collecting metrics  A tour of the Google Analytics web UI  Powerful reports you should start with
Thank You For Further Questions & Answers, connect with Aegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENT http://www.aegisglobalacademy.com/ http://goo.gl/TR5WQ http://goo.gl/HQPTb http://goo.gl/uL2g4 http://goo.gl/uI5Ma 1800 209 8777, + 91 422 6651 107, + 91 422 6651 108

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Introducing Google Analytics

  • 1. Google Analytics Fundamentals Srikant Dhondi Manager - Web Developement & Online Customer Engagement (dhondi.srikanth@gmail.com)
  • 2. Course Overview  About this Course  A scenario driven approach to applying Google Analytics, quickly.  Targeted to the non-developer, with developer specific features at end  What will get covered?  Tracking visits and visitor activity  Tracking more specialized forms of engagement  Managing reports and data  Programming Google Analytics
  • 3. Agenda for this module  Overview of Google Analytics  Get you setup with the sample website to play around with  Start collecting metrics  A tour of the Google Analytics web UI  Powerful reports you should start with
  • 4. What can web analytics tell you? Tell you who your visitors are: How often they visit How people are finding your site Where geographically they are coming from When they are visiting Tell you what your visitors like (or dislike): How long they spend on your site What pages are interesting, which pages turn them off Give you details on specific in-page interactions Tell you about your social media love: How many likes or tweets your site is getting Web analytics is like your website's thermometer
  • 5. Why use Google Analytics for Web Analytics?  Server Log based tracking  Captures visits to your website by relying on the web servers' built-in logging that is updated with every request from a visitor's browser  This is the approach taken by products like Urchin(the predecessor to Google Analytics)  Deprecated as of the end of March 2012  Page View based tracking  Uses A beacon that transmits tracking data to centralized servers(separate from your web server) when A visitor visits your site and interacts with its content  Requires javascript on the visitor's browser & changes to web pages  Completely offloads the website owner from managing, collecting and processing server log files  This is the approach taken by google analytics  In the end Google Analytics makes it easy to collect and analyze website activity data.
  • 6. How Google Analytics Works Visitor's Browser Your Website Google's Servers GA Website Go to Raw Clicks Data Ready & Summary Webpage Your Webpage BigTable for Viewing Tables "Database" Load Webpage Report Runs GATC Get GA Script (ga.js) Daily & Periodic Loads ga.js (re)processing ga.js Collect Visitor Data Log Files _utma _utmb _utmx Set Cookies _utmv _utmz Google Analytics Data Send Visit Data in Pixel Request Track Visit Collection Servers Tracking Pixel File
  • 7. It All Starts With a Website Other pages: Home Free Service About Us Landing Page Services News Contact Checkout Page Thank you Page
  • 9. Create a Google account
  • 13. Paste GATC to Web Page GATC Code
  • 15. 5 Minutes to Launch http://www.google.com/analytics/ Then you create an account, a web property & a profile Add to every web page Create Sign Up Apply Google for Get GATC Verify GATC Account Analytics You need a login first Make sure it works! Grab the JavaScript for the profile
  • 16. What did we accomplish? We got the default What's Getting Tracked? tracking in place. What's NOT Getting Tracked? Visits & Visitor Hit Counts Demographics Monetary Value Technology Goals & funnels New vs. Returning Multi-channel funnels Content Page View Counts Multiple domains Bounce Rate Entry / Exit Flow / Navigation In-page events File downloads Flash, Silverlight & YouTube Sessions Mailto links Duration Outbound links Page Depth Traffic Sources We will return to these later in the course. In-Page Analytics
  • 17. Pitstop: When Will Your Data be Visible? Start: after deploying web pages with GATC Activity Immediately In Minutes In 1-4 Hours Within 24 Hours Tracking Installed Real-time Data Receiving Data Intra-day Activity Data Most Reports End of Day Activity Data
  • 19. Key Reports  Traffic Reports  Visitor Flow  Goal Funnel  Demographics  In-Page Analytics  Site-Speed
  • 20. Flavors of Google Analytics  Free  Most sites can benefits from Google Analytics for free, in perpetuity  Must operate below thresholds  Exceed 10M data hits or roughly 1M visits per month  Data retained up to 25 months  Data exports limited to 20k rows per export  Premium  Specifically targets large organizations  When you need to scale beyond the thresholds  What included development & configuration support  Guarantees report freshness to less than 4 hours  Provides support for attribution modeling to multi-channel referrers  Can afford to pay $150,000 per year
  • 21. Summary  Recap  Overview of Google Analytics  Get you setup with the sample website to play around with  Start collecting metrics  A tour of the Google Analytics web UI  Powerful reports you should start with
  • 22. Thank You For Further Questions & Answers, connect with Aegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENT http://www.aegisglobalacademy.com/ http://goo.gl/TR5WQ http://goo.gl/HQPTb http://goo.gl/uL2g4 http://goo.gl/uI5Ma 1800 209 8777, + 91 422 6651 107, + 91 422 6651 108