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Achieving Enterprise Agility, Superior Scalability
and Deployment at Speed with APMaaS
Oscar García – NTT Europe COO / Cloud & Managed Services Business Unit
Agenda
The Presenter
Pain Points – Customer Needs
Our Approach
–  Deployment at Speed
–  Smart Autonomics
–  Deep APMaaS
Putting it all together
–  Some real-world examples
A glimpse of what I will be covering
The Presenter
Oscar García
•  I run operations for Cloud & Managed Services, part of
NTT Communications
•  Largest Telco globally = big customers = slow???
•  I sold them my company (second!)
•  I am all for agility, speed and operational excellence on a budget
•  I love AppDynamics. Since day 1.
PAIN POINTS – CUSTOMER NEEDS
What we are trying to fix

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AppSphere 15 - How AppDynamics is Shaking up the Synthetic Monitoring Product...
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Synthetic monitoring has been around for nearly two decades, but the innovation in this area has crawled to a trickle. Users are coping with complex and disjointed products driven by proprietary technology. This is about to change: AppDynamics Synthetic monitoring technology is driven by the leading-edge front end optimization open source technology WebPageTest and W3C standards like Webdriver. AppDynamics has embraced and combined them with changes in Cloud Computing to deliver a new generation of synthetic monitoring. These technologies allow not only for availability monitoring today, but hold a vast array of use cases and capabilities for the future which will create new innovation. Key Takeaways: - Learn about WebPageTest, and why it's the leading tool for front end optimization - How AppDynamics leverages WebPageTest and Webdriver technologies - How AppDynamics is leveraging changes in Cloud computing to deliver a new generation of synthetic -monitoring - What future capabilities AppDynamics will leverage from these projects to create new use cases This deck was originally presented at AppSphere 2015.

Pain Points
•  Lack visibility of the
application state
•  Complex, slow and
inconsistent deployment of
tooling
•  24x7 NOC availability
•  Use of internal ops teams
•  RCA analysis and expertise
Visibilty
Deployment
at scale
24x7 Alert
management
(with Context)
Operations
agility
Access to
SME's
DEPLOYMENT AT SPEED
Agile and consistent delivery
Classic Monitoring challenges
•  Nodes need to be registered at the poller
•  Packaging is complex with dependencies
•  Inconsistent and partial coverage risk
•  Inbound network connectivity needs
•  Not designed with the cloud in mind
Our Deployment approach
•  Let’s leverage AppDynamics features fully
•  Engage with our Professional Services to:
Copyright © 2015 AppDynamics. All rights reserved. 8
Consult and discover
• Workshop with the
customer on the
solution
• Understand needs
and constraints
• Capture
requirements
Design the
architecture
• Controller
connectivity
• Network
architecture
• Application and
layer grouping
• Potential
operations
automations
• Optimisations
Build the solution
• Build the central
repository
• Prepare network
connectivity
• Prepare packages
Deploy the solution
• Push the packages
• See how the
agents begin to
automagically
appear...
Continuously support
the solution
• Develop and
implement
consistency
checks
• Audit for full
coverage
• Refine the
process / optimise

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Benefits
•  Our deployments are:
–  Scalable and Secure
–  Ensure 100% coverage
–  As we are Application savvy, we know how to integrate
–  No relevant part of the solution is left un-monitored… ever
–  Our operations teams are fully up to speed with the solution
Copyright © 2015 AppDynamics. All rights reserved. 9
SMART OPERATIONS AUTONOMICS
Key to a sustainable operation
Automation in Operations (classic!)
Focus on incident resolution…
Something
fails
Automation
Engine
captures
the event
Automation
Engine
fixes (99%
= restart)
Service is
recovered
Creates more problems than it solves
–  No Root Cause Analysis so it will repeat, again and again, again…
–  The platform becomes dependent on the automation engine
Operations (thoughtful!)
Focus on RCA, and analysis
Copyright © 2015 AppDynamics. All rights reserved. 12
Something
fails
Monitoring
Engine
captures the
event
Automation
Engine
escalates to
the on-call
team
Team
investigates/
escalates
further
Somebody
fixes (99% =
restart)
Issue is
fixed
Creates more problems than it solves
–  Affects service as it does not provide a quick fix
–  It is expensive, as SME’s need to be on-call

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Smart Operations Autonomics (Our way)
Copyright © 2015 AppDynamics. All rights reserved. 13
Something fails
Automation Engine
captures the event
Automation Engine
fixes (99% = restart)
Service is restored
AE triggers a
Snapshot in AppD
Information is sent to
SME's in BH
Network SME
analyses
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App SME analyses
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–  Service is not affected
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•  Provide context
–  Capture all background info
•  Look for RCA
–  In BH = with all the bright minds
•  Fix permanently
–  Avoid restarts and dependency on automated remediation
–  Sustainable and healthy application
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DEEP APPAAS
Taking advantage of SME’s as a Service
Deep APMaaS – where are we
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•  Full end-to-end visibility
•  Deep visibility
•  Quick Root Cause Analysis
and APMaaS even more
•  Fast and agile deployment
•  Easy alignment of cost and revenue
•  Immediate return on investment
Copyright © 2015 AppDynamics. All rights reserved. 16

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Deep APMaaS – why?
With all the goodness and insight of APMaaS, we need to:
•  Triage and use that information
•  Make sense and analyse all the outputs
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Our approach for Deep APMaaS
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FrontEnd
• Provided by
us
• Smart
Engineers
• AppD savvy
• Always there
Core Operation
• Customer
Owned
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the dev
process
SME's
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knowledge
• Deep Tech
expects
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Deep APMaaS - Front-end
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•  AppDynamics Savvy
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–  Not only forwarding alerts, able to retest and add brains!
•  Supported by Technical Service Managers
–  Own the Problem management process
–  Own the Continuous Service Improvement process
•  No access to the managed solution
Copyright © 2015 AppDynamics. All rights reserved. 19
Deep APMaaS – Core Ops
•  Owned by the customer (optionally)
–  Development cycles (specially DevOps-ey) demand agility
–  Embedding a 3rd party in the process is tough
•  The Front-end feeds Core Ops
–  Curated alerts, converted in to incidents
•  We integrate with pretty much anything
–  No hassle, just us embedded in the customer OSS
•  Do you want us to take-on the core ops? No problem!
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–  Asynchronous operation
–  Vested interest in fixing
issues
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PUTTING IT ALL TOGETHER
How does good look like?
Standard use case
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•  Using
AppDynamics
SaaS controllers
•  Mix of
technologies
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provided core
operation
Deployment
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• Designing
• Deploying
Smart
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support
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Core
Operation
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Deep
APMaaS
• SME
involvement
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Example – Online Hotel Booking System
•  Challenges
–  Changing environment
–  Very seasonal and peaky
traffic
–  Response time = revenue
•  Environment
–  More than 20 AppServers, 10
DB servers, Cloud
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•  Benefits
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reduced from 4h to 5m
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90%
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revenue
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Copyright © 2015 AppDynamics. All rights reserved. 25
Example – Massive Global Retailer
•  Challenges
–  Lack of consistency with
departmental IT state
–  Stringent security needs
–  Demanding availability reqs
•  Environment
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MySQL environments
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•  Solution
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–  Automation & Bootstrapping
–  Integration with CloudFormation
•  Benefits
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to 5m
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70%
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–  Consistent visibility
Copyright © 2015 AppDynamics. All rights reserved. 26
Example – Leading Manufacturer of Print /
Cameras
•  Challenges
–  Time to market for solutions
–  Extremely peaky traffic
–  Lacking Application quality
–  Response time = impact
•  Environment
–  Templated environments
–  Auto scaling in some cases
–  Both Public and Private
•  Solution
–  Full APMaaS service
–  Automation & Bootstrapping
–  Packaging of Apps for Auto
scaling
•  Benefits
–  End to end deployment time
reduced from 4h to 5m
–  FCIR rate increased to 80% (from
40%)
–  IR time decreased from 60m to
10m
Copyright © 2015 AppDynamics. All rights reserved. 27
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AppSphere 15 - Achieving Enterprise Agility, Superior Scalability and Deployment at Speed with APMaaS

  • 1. Achieving Enterprise Agility, Superior Scalability and Deployment at Speed with APMaaS Oscar García – NTT Europe COO / Cloud & Managed Services Business Unit
  • 2. Agenda The Presenter Pain Points – Customer Needs Our Approach –  Deployment at Speed –  Smart Autonomics –  Deep APMaaS Putting it all together –  Some real-world examples A glimpse of what I will be covering
  • 3. The Presenter Oscar García •  I run operations for Cloud & Managed Services, part of NTT Communications •  Largest Telco globally = big customers = slow??? •  I sold them my company (second!) •  I am all for agility, speed and operational excellence on a budget •  I love AppDynamics. Since day 1.
  • 4. PAIN POINTS – CUSTOMER NEEDS What we are trying to fix
  • 5. Pain Points •  Lack visibility of the application state •  Complex, slow and inconsistent deployment of tooling •  24x7 NOC availability •  Use of internal ops teams •  RCA analysis and expertise Visibilty Deployment at scale 24x7 Alert management (with Context) Operations agility Access to SME's
  • 6. DEPLOYMENT AT SPEED Agile and consistent delivery
  • 7. Classic Monitoring challenges •  Nodes need to be registered at the poller •  Packaging is complex with dependencies •  Inconsistent and partial coverage risk •  Inbound network connectivity needs •  Not designed with the cloud in mind
  • 8. Our Deployment approach •  Let’s leverage AppDynamics features fully •  Engage with our Professional Services to: Copyright © 2015 AppDynamics. All rights reserved. 8 Consult and discover • Workshop with the customer on the solution • Understand needs and constraints • Capture requirements Design the architecture • Controller connectivity • Network architecture • Application and layer grouping • Potential operations automations • Optimisations Build the solution • Build the central repository • Prepare network connectivity • Prepare packages Deploy the solution • Push the packages • See how the agents begin to automagically appear... Continuously support the solution • Develop and implement consistency checks • Audit for full coverage • Refine the process / optimise
  • 9. Benefits •  Our deployments are: –  Scalable and Secure –  Ensure 100% coverage –  As we are Application savvy, we know how to integrate –  No relevant part of the solution is left un-monitored… ever –  Our operations teams are fully up to speed with the solution Copyright © 2015 AppDynamics. All rights reserved. 9
  • 10. SMART OPERATIONS AUTONOMICS Key to a sustainable operation
  • 11. Automation in Operations (classic!) Focus on incident resolution… Something fails Automation Engine captures the event Automation Engine fixes (99% = restart) Service is recovered Creates more problems than it solves –  No Root Cause Analysis so it will repeat, again and again, again… –  The platform becomes dependent on the automation engine
  • 12. Operations (thoughtful!) Focus on RCA, and analysis Copyright © 2015 AppDynamics. All rights reserved. 12 Something fails Monitoring Engine captures the event Automation Engine escalates to the on-call team Team investigates/ escalates further Somebody fixes (99% = restart) Issue is fixed Creates more problems than it solves –  Affects service as it does not provide a quick fix –  It is expensive, as SME’s need to be on-call
  • 13. Smart Operations Autonomics (Our way) Copyright © 2015 AppDynamics. All rights reserved. 13 Something fails Automation Engine captures the event Automation Engine fixes (99% = restart) Service is restored AE triggers a Snapshot in AppD Information is sent to SME's in BH Network SME analyses Cloud SME Analyses DB SME analyses App SME analyses
  • 14. Benefits •  Remediate quickly –  Service is not affected –  Business is happy •  Provide context –  Capture all background info •  Look for RCA –  In BH = with all the bright minds •  Fix permanently –  Avoid restarts and dependency on automated remediation –  Sustainable and healthy application Copyright © 2015 AppDynamics. All rights reserved. 14
  • 15. DEEP APPAAS Taking advantage of SME’s as a Service
  • 16. Deep APMaaS – where are we APM is disruptive •  Full end-to-end visibility •  Deep visibility •  Quick Root Cause Analysis and APMaaS even more •  Fast and agile deployment •  Easy alignment of cost and revenue •  Immediate return on investment Copyright © 2015 AppDynamics. All rights reserved. 16
  • 17. Deep APMaaS – why? With all the goodness and insight of APMaaS, we need to: •  Triage and use that information •  Make sense and analyse all the outputs Copyright © 2015 AppDynamics. All rights reserved. 17
  • 18. Our approach for Deep APMaaS Copyright © 2015 AppDynamics. All rights reserved. 18 FrontEnd • Provided by us • Smart Engineers • AppD savvy • Always there Core Operation • Customer Owned • Embedded in the dev process SME's • Deep AppD knowledge • Deep Tech expects • Asynchronous
  • 19. Deep APMaaS - Front-end •  Redundant 24x7x365 Operation Solution –  Fully secure and ITIL compliant processes (ISO27001 / ISO20000) •  AppDynamics Savvy –  Trained in AppDynamics and with at least 1 year of experience –  Not only forwarding alerts, able to retest and add brains! •  Supported by Technical Service Managers –  Own the Problem management process –  Own the Continuous Service Improvement process •  No access to the managed solution Copyright © 2015 AppDynamics. All rights reserved. 19
  • 20. Deep APMaaS – Core Ops •  Owned by the customer (optionally) –  Development cycles (specially DevOps-ey) demand agility –  Embedding a 3rd party in the process is tough •  The Front-end feeds Core Ops –  Curated alerts, converted in to incidents •  We integrate with pretty much anything –  No hassle, just us embedded in the customer OSS •  Do you want us to take-on the core ops? No problem! Copyright © 2015 AppDynamics. All rights reserved. 20
  • 21. Deep APMaaS – SME •  Deep technical expertise to support core operations •  Escalation point for the Front-End or Core-Ops for tackling complex Applications issues –  Root Cause Analysis –  Issue Resolution –  Automation implementation –  Solution Optimisation Copyright © 2015 AppDynamics. All rights reserved. 21
  • 22. Deep APMaaS – SME Coverage and Benefits •  Core technologies –  AppDynamics –  Cloud Technologies –  Networking –  Storage –  Compute/OS –  Databases –  Application Servers –  Web Servers •  Benefits –  Access to experts for RCA –  Asynchronous operation –  Vested interest in fixing issues –  Peace of mind! Copyright © 2015 AppDynamics. All rights reserved. 22
  • 23. PUTTING IT ALL TOGETHER How does good look like?
  • 24. Standard use case •  Running on Hyperscale cloud •  Using AppDynamics SaaS controllers •  Mix of technologies •  Customer provided core operation Deployment at speed • Consulting • Designing • Deploying Smart Operations Autonomics • 24x7 NOC support • Auto remediation • Problem Management Core Operation • Customer owned • Close to the cycle Deep APMaaS • SME involvement • Complex RCA • Complex Fixes
  • 25. Example – Online Hotel Booking System •  Challenges –  Changing environment –  Very seasonal and peaky traffic –  Response time = revenue •  Environment –  More than 20 AppServers, 10 DB servers, Cloud –  Auto scaling for AppServers •  Solution –  Full APMaaS service •  Benefits –  End to end deployment time reduced from 4h to 5m –  FCIR increased from 50% to 90% –  Full coverage = no lost revenue –  Access to Oracle, Java SME’s Copyright © 2015 AppDynamics. All rights reserved. 25
  • 26. Example – Massive Global Retailer •  Challenges –  Lack of consistency with departmental IT state –  Stringent security needs –  Demanding availability reqs •  Environment –  Mix of Windows/SQL and Linux/ MySQL environments –  On Hyperscale and physical •  Solution –  Full APMaaS service –  Automation & Bootstrapping –  Integration with CloudFormation •  Benefits –  Deployment time reduced from 5h to 5m –  FCIR rate increased from 30% to 70% –  InfoSec team happy / auditing –  Consistent visibility Copyright © 2015 AppDynamics. All rights reserved. 26
  • 27. Example – Leading Manufacturer of Print / Cameras •  Challenges –  Time to market for solutions –  Extremely peaky traffic –  Lacking Application quality –  Response time = impact •  Environment –  Templated environments –  Auto scaling in some cases –  Both Public and Private •  Solution –  Full APMaaS service –  Automation & Bootstrapping –  Packaging of Apps for Auto scaling •  Benefits –  End to end deployment time reduced from 4h to 5m –  FCIR rate increased to 80% (from 40%) –  IR time decreased from 60m to 10m Copyright © 2015 AppDynamics. All rights reserved. 27