Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Snapchat launched in 2011 with only one feature - photo sharing that disappeared. They used feedback to evolve the app over time rather than adding many features at once. When screenshots became an issue, they turned it into a playful feature. Snapchat found signatures like text formatting and dog filters that defined their brand. They also launched new features simply without explanations, relying on users to discover how they worked. This viral growth strategy allowed Snapchat to reach $10 billion in valuation within 3 years of its minimal launch.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
We deliver UX design for the best startups: ⭐️mozza.io ⭐️ Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it. All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
The document provides 12 steps for top executives to become social leaders on LinkedIn. It recommends executives create a complete LinkedIn profile, control privacy settings, and efficiently connect with relevant contacts. It also suggests demonstrating leadership by engaging employees, offering a personal perspective of the company, and establishing thought leadership in their industry through sharing content. The document aims to help executives leverage LinkedIn to strengthen connections, gain industry insights, and accelerate sales.
Presented at Lean Agile Scotland Keynote - here is the full video of the talk: https://vimeo.com/193849705
Pubcon Austing 2015 presentation on "Why Visual Content Works" and trends of content marketing in 2015
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
You can download this product from - https://www.slideteam.net/effective-b2b-and-b2c-marketing-strategy-for-organization-set-1-strategy-cd.html slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now! Description of this above product - B2B and B2C marketing involves promoting the products and services of the organization through specialized tools and channels, which would, in turn, increase their sales. The following deck Effective B2B and B2C Marketing Strategy for Organization Set covers such strategies that would help the business in marketing its services to target customers. This presentation is helpful for marketing managers intending to identify the process of developing such marketing strategies and use multiple KPIs to measure their impact. The following presentation initially provides an overview of b2b marketing as a strategy to promote organization products and services to the target audience. A detailed process for developing such a strategy has also been highlighted in the presentation. Essential steps of the process are identifying the organization vision, defining an ideal buyers persona, identifying channels for b2b and b2c marketing, and running marketing campaigns and advertisements. The following complete deck also displays such strategies; these are content marketing, inbound marketing, social media marketing, search engine optimization, and referral marketing. In the end, multiple KPIs, metrics, and dashboards are utilized to measure the performance of these strategies. Download it now.