The document discusses strategies for generating traffic to a website through search engine optimization (SEO). It argues that regularly publishing new content is not as important as other factors like keyword research, creating popular content around targeted keywords, and promoting content to get backlinks. It provides examples of how to find keywords that competitors may not be targeting using techniques like entering competitor URLs into the Google Keyword Planner. It also outlines strategies for creating content that audiences will want to engage with, such as identifying popular topics in the niche and creating even better content on those topics with improvements like longer lists and single pages instead of multiple pages.
The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
Facebook Black book 3 - make money online everyday
This is the 3rd and final edition to our blackbook marketing
manuals. As usual this is no frills and no nonsense, straight to the
point book on how to accomplish and execute a variety of original
cutting edge methods.
We believe this one is the most powerful we have created due to
a few concepts that we have connected through our ongoing
testing and discovery.
The data we have tapped into is immense and when hooked into
the available functions of Facebook can be utilized in some really
unique and interesting ways.
Without further ado, we present our latest work, if you have
any questions please direct them through pm.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
18 link building techniques that work best in 2016
This document discusses various link building techniques that can be used to improve search engine rankings. It begins by explaining that traditional link building can be intimidating for many and outlines simpler alternatives. Several specific techniques are then described, including asking for backlinks from friends and colleagues, participating in forums to build relationships, creating valuable content like blog posts, directories, and infographics that others will want to link to, and focusing on creating high-quality, unique content around topics people care about. The document emphasizes that links are still important for search engine optimization and that regular, quality content is key to attracting links over time.
This document provides tips for generating traffic to a website from scratch. It discusses developing high-quality web content, becoming an active member of online communities, getting expert writers to contribute articles, using tracking software to analyze traffic, researching keywords, and continually optimizing the site. The overall message is that generating significant traffic requires an ongoing, multifaceted approach rather than any single tactic.
1. There are many techniques for link building but no single technique works for every site or keyword. An effective link building strategy requires researching different approaches.
2. Content should be targeted to readers, not just search engines. Ensuring original content is indexed by Google before others can duplicate it is important.
3. Offering useful free resources like surveys or web services can attract links organically. Traditional marketing like contacting websites in your industry can also work if not overused or spammy. Testing new techniques is important as SEO is always evolving.
Increasing traffic to your website is not an easy thing because there is no one thing that accounts for most of the traffic. If there were two factors that accounted for 50% of your traffic it is very easy to keep a track of it and ensure that there are no mistakes. Unfortunately traffic depends on a lot of small things that together give you the numbers.
If you think SEO optimization is what you need to be doing to get higher numbers, you will be surprised to find that it is actually backfiring if you leave out on quality of the content. If you concentrate a lot on the layout and do not spend much time thinking about the browsing experience, you are once again not doing everything. It is like a
P a g e | 30
jigsaw that has a number of small pieces that have to mesh together, and even if one is missing there will be a very noticeable hole in the picture.
The basics like the content, tagging, linking, and layout are the first thing that you need to think of, but this will only let you achieve a certain amount of the potential that your site is capable of. You will still have to market it properly which is where the “driving traffic” comes in. Because everything is so cheap on the net when compared to traditional marketing, your costs may be lower, but this is offset by the amount of competition that you will have.
The document provides advice on starting an online business and making money on the internet. It recommends running your own email newsletter to build an audience, promoting your website through search engines and social media, writing articles to drive traffic, creating and distributing ebooks for free or selling on platforms like Clickbank, setting up a blog, and joining affiliate programs. Developing your own software programs using tools like Visual Basic and giving them away for free or selling them is also suggested as a way to generate traffic and income online. Overall, the document outlines various internet marketing strategies that have been proven successful based on the author's 20 years of experience working online.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
This document provides tips for generating traffic to a new website. It recommends focusing on high-quality web content that provides value to users. It also suggests becoming involved in online communities related to your niche and getting expert writers to contribute articles. Tracking website traffic and optimizing content for relevant keywords is also emphasized. The overall goal is to create engaging content and build an online presence and brand that attracts regular visitors.
This document provides tips for getting an SEO analytics program beyond the "stone age" by focusing on opportunity, competition, and attribution. It recommends using analytics tools to find opportunities by analyzing popular pages, keywords, and competition. Proper attribution is important to understand what is truly driving conversions and avoid costly mistakes. Log files can provide a better picture of attribution by showing all customer visits and referrals before a conversion.
This document is an introduction to a guide about backlink prospecting and using advanced Google search techniques. It discusses what backlink prospecting is, which is using Google search to find websites, blogs, forums and other online properties where backlinks can be obtained. The document introduces the concept of "footprints", which are pieces of code or text common to different website scripts, plugins and templates that can be searched for on Google to find sites using those scripts. It also discusses advanced Google search operators that can be used to narrow search results and find more specific sites and pages to target for backlinks. The goal is to teach readers powerful and less commonly known ways to use Google to efficiently prospect for high-quality backlink opportunities.
To increase search engine rankings, the document recommends observing top competitors in your niche to understand what elements are contributing to their success. The three main elements to focus on are inbound links, fresh and relevant content added frequently, and keyword density that looks natural. Rather than trying to reverse engineer search algorithms, the best approach is to model the behaviors of top ranking sites by analyzing their links, content strategy, and on-page optimization.
Mobile Business Empire-Your business on the run inside this eBook, you will discover the topics about embracing the online environment,long term business ideas, target hot markets, create an automated sales system, create self perpetuating communities,get as many affiliate as possible.
Get More Sales Through Better Search Engine Optimization (SEO) and Social Eng...
This document provides guidance on improving search engine optimization and increasing sales through better search engine results and website engagement. It discusses the four phases of the search satisfaction process: search, selection, engagement, and fulfillment. To improve rankings and drive sales, it recommends optimizing for relevant keywords, writing compelling content that balances readability and searchability, having clear calls to action, and ensuring the product or service is engaging and offers good value. Content should be shareable and written to attract and engage the intended audience at each stage of the search and purchase process.
The Newbies Guide to Traffic Generation. The World Wide Web has truly pervaded all aspects of human existence. Everything
and everyone is going online now, and the move towards a totally connected world is
not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase
online. If you take the North American continent alone where more than 75% of the
population have a broadband Internet connection at home, even if a fraction of these
people buy online, it is still a huge market.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
Topics Over Keywords: An SEO-Driven Approach To Content MarketingAnum Hussain
The document outlines an SEO-driven approach to content marketing that focuses on topics over keywords. It details six key learnings: 1) relevant internal and external links fuel organic traffic, 2) backlinks should be from high-quality, relevant sites, 3) social shares did not increase engagement, 4) optimizing historical content around related topics boosted traffic, 5) long-tail keywords contributed significantly to traffic, and 6) dominating an entire topic across multiple types of content led to the best results. The approach emphasizes comprehensively covering topics in optimized site pages and supporting them with long-tail focused posts and links across related internal and external content.
The document discusses various content marketing strategies and algorithmic ranking factors for search engines. It provides tips for developing content over link building, including creating content that builds brands and earns links organically. Various content ideas are proposed, such as creating infographics, mobile apps, blogs and analyzing costumes. The document advocates for developing multi-channel content that builds communities and lasts over various platforms.
Facebook Black book 3 - make money online everydayEdward806784
This is the 3rd and final edition to our blackbook marketing
manuals. As usual this is no frills and no nonsense, straight to the
point book on how to accomplish and execute a variety of original
cutting edge methods.
We believe this one is the most powerful we have created due to
a few concepts that we have connected through our ongoing
testing and discovery.
The data we have tapped into is immense and when hooked into
the available functions of Facebook can be utilized in some really
unique and interesting ways.
Without further ado, we present our latest work, if you have
any questions please direct them through pm.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
18 link building techniques that work best in 2016Subhasish K
This document discusses various link building techniques that can be used to improve search engine rankings. It begins by explaining that traditional link building can be intimidating for many and outlines simpler alternatives. Several specific techniques are then described, including asking for backlinks from friends and colleagues, participating in forums to build relationships, creating valuable content like blog posts, directories, and infographics that others will want to link to, and focusing on creating high-quality, unique content around topics people care about. The document emphasizes that links are still important for search engine optimization and that regular, quality content is key to attracting links over time.
This document provides tips for generating traffic to a website from scratch. It discusses developing high-quality web content, becoming an active member of online communities, getting expert writers to contribute articles, using tracking software to analyze traffic, researching keywords, and continually optimizing the site. The overall message is that generating significant traffic requires an ongoing, multifaceted approach rather than any single tactic.
1. There are many techniques for link building but no single technique works for every site or keyword. An effective link building strategy requires researching different approaches.
2. Content should be targeted to readers, not just search engines. Ensuring original content is indexed by Google before others can duplicate it is important.
3. Offering useful free resources like surveys or web services can attract links organically. Traditional marketing like contacting websites in your industry can also work if not overused or spammy. Testing new techniques is important as SEO is always evolving.
The newbies guide_to_traffic_generationRadheyMishra2
Increasing traffic to your website is not an easy thing because there is no one thing that accounts for most of the traffic. If there were two factors that accounted for 50% of your traffic it is very easy to keep a track of it and ensure that there are no mistakes. Unfortunately traffic depends on a lot of small things that together give you the numbers.
If you think SEO optimization is what you need to be doing to get higher numbers, you will be surprised to find that it is actually backfiring if you leave out on quality of the content. If you concentrate a lot on the layout and do not spend much time thinking about the browsing experience, you are once again not doing everything. It is like a
P a g e | 30
jigsaw that has a number of small pieces that have to mesh together, and even if one is missing there will be a very noticeable hole in the picture.
The basics like the content, tagging, linking, and layout are the first thing that you need to think of, but this will only let you achieve a certain amount of the potential that your site is capable of. You will still have to market it properly which is where the “driving traffic” comes in. Because everything is so cheap on the net when compared to traditional marketing, your costs may be lower, but this is offset by the amount of competition that you will have.
The document provides advice on starting an online business and making money on the internet. It recommends running your own email newsletter to build an audience, promoting your website through search engines and social media, writing articles to drive traffic, creating and distributing ebooks for free or selling on platforms like Clickbank, setting up a blog, and joining affiliate programs. Developing your own software programs using tools like Visual Basic and giving them away for free or selling them is also suggested as a way to generate traffic and income online. Overall, the document outlines various internet marketing strategies that have been proven successful based on the author's 20 years of experience working online.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
This document provides tips for generating traffic to a new website. It recommends focusing on high-quality web content that provides value to users. It also suggests becoming involved in online communities related to your niche and getting expert writers to contribute articles. Tracking website traffic and optimizing content for relevant keywords is also emphasized. The overall goal is to create engaging content and build an online presence and brand that attracts regular visitors.
This document provides tips for getting an SEO analytics program beyond the "stone age" by focusing on opportunity, competition, and attribution. It recommends using analytics tools to find opportunities by analyzing popular pages, keywords, and competition. Proper attribution is important to understand what is truly driving conversions and avoid costly mistakes. Log files can provide a better picture of attribution by showing all customer visits and referrals before a conversion.
This document is an introduction to a guide about backlink prospecting and using advanced Google search techniques. It discusses what backlink prospecting is, which is using Google search to find websites, blogs, forums and other online properties where backlinks can be obtained. The document introduces the concept of "footprints", which are pieces of code or text common to different website scripts, plugins and templates that can be searched for on Google to find sites using those scripts. It also discusses advanced Google search operators that can be used to narrow search results and find more specific sites and pages to target for backlinks. The goal is to teach readers powerful and less commonly known ways to use Google to efficiently prospect for high-quality backlink opportunities.
To increase search engine rankings, the document recommends observing top competitors in your niche to understand what elements are contributing to their success. The three main elements to focus on are inbound links, fresh and relevant content added frequently, and keyword density that looks natural. Rather than trying to reverse engineer search algorithms, the best approach is to model the behaviors of top ranking sites by analyzing their links, content strategy, and on-page optimization.
Mobile Business Empire-Your business on the run inside this eBook, you will discover the topics about embracing the online environment,long term business ideas, target hot markets, create an automated sales system, create self perpetuating communities,get as many affiliate as possible.
Get More Sales Through Better Search Engine Optimization (SEO) and Social Eng...Duncan Connor
This document provides guidance on improving search engine optimization and increasing sales through better search engine results and website engagement. It discusses the four phases of the search satisfaction process: search, selection, engagement, and fulfillment. To improve rankings and drive sales, it recommends optimizing for relevant keywords, writing compelling content that balances readability and searchability, having clear calls to action, and ensuring the product or service is engaging and offers good value. Content should be shareable and written to attract and engage the intended audience at each stage of the search and purchase process.
The Internet is a tool, a highly effective tool for mass marketing. However,
you have to understand the technology to make it work for you. Hopefully,
you have had enough exposure to the Internet on your own to recognize
some of the terms like forums, websites, blogs, and email.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
This document provides guidance on setting up automated online marketing systems using various internet technologies and strategies. It discusses establishing niche websites and blogs focused on specific topics or markets. It emphasizes using search engine optimization techniques like keyword research and fresh content to drive traffic. It also recommends setting up forums, email lists, and sales funnels to capture leads and turn visitors into customers through free offers and sales pages with automated email follow-ups. The goal is to develop self-sustaining online communities and marketing systems that generate ongoing profits with minimal ongoing effort.
Your Business On The Run!
The Internet is a tool, a highly effective tool for mass marketing. Every day new technologies arise that can be helpful to you in your marketing campaign, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you.
A beginners guide to affiliate marketing using click bank jvjoo digistore24AsifAli1096
1 Introduction 4
2 Old School Affiliate Marketing 5
3 Affiliate Marketing 3.0 8
4 Finding a Profitable Niche 10
5 Keyword Research 12
6 Squeeze Pages 14
7 The Money's In The List 16
8 How To Build Your List 18
9 Getting a Squeeze Page 21
10 Squeeze Page Headlines 24
11 The Conversion Page (Thankyou Page) 26
12 Split Testing your Squeeze Page 27
13 Follow-up Emails 28
14 Traffic 31
Really, there is absolutely nothing technical about traffic. On a basic level, it’s just the flow of
people to and from your website. Of course, that alone is of completely crucial importance
because your traffic, as a marketer, will also be your potential customers.
If you ask thousands of bloggers. what is the main thing you face online to make money online. they will tell you TRAFFIC. traffic is lifeblood of any online business. here are some 5 strategies to grow your audience online
The art and science of power backlinksrakesh kumar
The information shared in this tutorial is exclusive and was planned to sell on clickbank, later on published to help fellow bloggers to create some power backlinks
Introducing Mobile Business Empire – Your Business on the
Run! Inside this eBook, you will discover the topics about
embracing the online enviroment,long term business ideas,
target hot markets, create an automate sales system,
create selfperpetuating communities, get as many
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
This document provides an overview of various free traffic generation strategies for websites, including search engine optimization, content creation, press releases, blogging, article marketing, forums, and social bookmarking. It explains the basic principles and best practices for each technique, such as optimizing website content and links to improve search engine rankings, creating valuable articles and blog posts to attract readers and links, and distributing press releases to gain media coverage. The document aims to educate readers on natural, organic ways to drive traffic to their website without direct advertising costs.
Pinterest For Bloggers How I Drive 10000 Visitors Per Month To My Blog From P...Shailesh Shakya
For me, it's 'DRIVING TRAFFIC' and that's because I haven't focused on off-page SEO that is usually related to link-building, social media, and other off-site signals.
And because of this, I didn't get any traffic from Google
In fact, I underestimated the power of link-building, even though I knew it could significantly increase my traffic and authority.
I just kept on creating content and focused on On-Page-SEO instead of Off-Page-SEO.
Original Source: https://beginnersblog.org/pinterest-for-bloggers/
This document provides guidance on developing automated online business systems. It recommends embracing various online marketing elements like niche websites, blogs, forums, and email. It emphasizes setting up automated sales funnels that capture leads and use autoresponders to deliver offers and products without manual effort. It also suggests developing self-sustaining online communities and targeting hot markets with a desire for products to ensure profitable returns. The goal is to efficiently develop systems that generate ongoing sales and income without much ongoing maintenance.
Dokumen tersebut berisi soal-soal ujian geografi yang meliputi berbagai konsep seperti wilayah administrasi Indonesia, penginderaan jauh, lapisan atmosfer, tektonik lempeng, dan lainnya. Terdapat penjelasan singkat untuk beberapa pertanyaan.
Teks tersebut merupakan soal ujian fisika yang terdiri dari 45 pertanyaan pilihan ganda. Soal-soal tersebut meliputi berbagai konsep fisika seperti mekanika, termodinamika, optika, dan elektromagnetisme. Wilayah ujian meliputi beberapa kota di Indonesia dan konstanta fisika yang digunakan dalam soal tercantum pada halaman pertama.
Dokumen tersebut berisi soal-soal ujian SNMPTN mata pelajaran Bahasa Indonesia. Terdapat beberapa pertanyaan tentang pemakaian EYD dan istilah yang tepat sesuai konteks kalimat. Juga terdapat beberapa paragraf singkat untuk dijawab pertanyaan mengenai pesan utama dan kesimpulan yang tepat sesuai isi paragraf.
Dokumen tersebut berisi soal-soal ujian SNMPTN bidang kimia tahun 2008. Soal-soal tersebut meliputi materi reaksi kimia, struktur atom, sifat-sifat senyawa kimia, teori asam-basa, elektrokimia, dan koloid.
Tes Bidang Studi IPS tahun 2007 terdiri dari 75 soal yang mencakup bidang ilmu sejarah, ekonomi, geografi, dan IPS terpadu. Soal-soal sejarah nomor 1 sampai 20, ekonomi nomor 21 sampai 40, geografi nomor 41 sampai 60, dan IPS terpadu nomor 61 sampai 75. Tes ini dilaksanakan pada tanggal 5 Juli 2007 dengan waktu 90 menit.
Tes ini meliputi soal-soal untuk empat bidang studi IPA yaitu matematika, biologi, fisika dan kimia. Soal-soal matematika meliputi persamaan, fungsi dan geometri. Soal-soal biologi meliputi sel, ekologi dan genetika. Soal-soal fisika meliputi mekanika, optik dan listrik. Jumlah soal seluruhnya adalah 75 soal.
DNA dipotong pada ikatan fosfat saat dipengaruhi enzim restriksi. Tumbuhan menyerap nitrogen dalam bentuk ion nitrat. Urutan benar pernapasan manusia adalah udara masuk, relaksasi diafragma, volume paru meningkat, kontraksi diafragma.
Tiga kalimat ringkasan dokumen soal-soal ujian masuk perguruan tinggi negeri bidang studi fisika:
Dokumen berisi kumpulan soal-soal ujian masuk perguruan tinggi negeri bidang studi fisika yang meliputi berbagai topik seperti mekanika, termodinamika, optika, elektromagnetisme, dan lainnya. Soal-soal tersebut berasal dari ujian masuk perguruan tinggi negeri tahun 1990 hingga 2008
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The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
Jan Koum and Brian Acton co-founded WhatsApp in 2009, aiming to create a simple, reliable..
2. I’ve got a quick question for you...
If you want more traffic to your site, tell me if any of these statements sound
familiar to you:
“I work my tail off to publish high quality content. But I still don’t get any traffic
from my hard work.”
“My site is in a boring industry. How can I create content that people want to
share and link to?”
“I can’t seem to crack the first page for competitive keywords no matter how
much I great content I put out there. It’s really frustrating to see my
competition’s site perched above me on Google’s first page.”
If you said “Yes” to any of the above, block out the next 8-minutes
and read the rest of this free ebook. Because it’s not your fault.
Here’s the truth:
Most of the “best practices” from so-called “SEO experts” is misguided,
and in many cases, the complete opposite of what you actually need
to do to get your site to the top of Google.
Let me give you an example:
Have you ever read that, “the secret to generating search engine traffic is to
keep your site regularly updated with fresh, quality content”?
That couldn’t be MORE WRONG.
The truth is, Google doesn’t care about how often you update your site…at all.
This makes total sense if you think about it.
If Google rewarded regularly-updated sites, low-quality article directories like
EzineArticles and InfoBarrel (which publish new content several times per day)
would dominate the first page.
But when’s the last time you saw an article directory ranking on the first page?
It’s probably been years, right?
3. In fact, at the time of writing this ebook, I haven’t published anything new
at Backlinko in over 2-months.
That’s SEO suicide isn’t it?
Actually…no.
Because I spent these last 2-months promoting the content I already had
(more on that later), my search engine traffic significantly increased over that
time period.
Backlinko.com Organic Monthly Traffic Numbers via Google Analytics
You see, most “SEO experts” that publish crummy advice fall into one of two
categories:
A) They started doing SEO back in the day, when there was virtually no
competition. In other words, when SEO was really, really easy. Back then
you could just publish great content and gets lots of traffic from Google.
4. B) They’re the “fake it till you make it” types. They regurgitate what they read
from other SEO and internet marketing blogs and pass it off as their own
advice.
No wonder most of the SEO content out there is either recycled garbage
or hopelessly out of touch with how SEO really works today!
Worst of all, following the wrong SEO advice can cost you…big time.
It can cost you traffic, cost you subscribers, cost you customers (and if you
get nailed by a penalty), cost you your business.
But the question remains: “HOW do you create and promote content that
actually generates targeted, high-converting traffic?”.
Well that’s exactly what I’m going to show you.
I’ll Show You How to Get 25,000 Unique Visitors
Every Month
You might be wondering: “This is great
so far Brian…but how do I know you’ll
deliver the advice I need?”
I’m Brian Dean, the founder of
Backlinko. And I’ve got a loooong
track record of building high-traffic,
high-ranking and high-earning sites
from scratch.
1. I built a website in a “boring”
niche from zero to 60,000
monthly unique visitors and $10k in monthly revenue in 4-months.
2. When highly-respected digital marketing agencies need help with clients
in “impossible” industries, they call me for help.
3. I took Backlinko from a blank Wordpress installation to one of the top 100
business blogs online (according to Technorati) in less than a year.
4. Backlinko is on the first page for competitive keywords.
Like…
Backlinko founder Brian Dean interviewed after speaking
at an internet marketing conference
5. • Backlinks (#4)
• On page SEO (#3)
• Link building (#9)
I’m not telling you this to brag…
It’s so you know that I’m not one of those people that tell you that all you need
to do to rank in Google is “publish great content”.
I know what works in the real world.
And in this ebook I’m going to open my kimono and show you how to get
the results you deserve from your hard work.
Let’s jump right in…
Let’s get one thing straight. The amount of search
engine traffic you get is directly related to…
1. Your ability to find low-competition, high-converting keywords
2. Your ability to create popular and authoritative content around those keywords
3. Promoting your content so that people link to it from authoritative,
relevant sites.
Notice that I didn’t say a word about “keeping your site fresh”, “great content”
or “social signals”.
There’s a very simple reason for that: those things DON’T matter.
When it comes to SEO, people that focus on the three things I listed above
gobble up the lion’s share of organic search engine traffic.
And in this ebook I’m going to show you how become one of those people.
You ready?
Let’s do this.
But first, a quick story about what NOT to do…
Back in 2009, I launched my very first website in the weight loss niche.
6. Even back then – more than 3-years before Google Penguin – I’d read horror
stories on forums from people saying things like:
“OMG. My site just got slapped by Google. What do I do?!”
I thought to myself: “I’m not going to let that happen to me. I’ll just publish great
content and get links the natural way.”
So that’s what I did: I worked my butt off and published some really great stuff.
There was only one problem:
No one came to my site to read it!
After 5-months of publishing great content, my site was bringing in a pathetic
40 unique visitors per day.
Head…meet desk.
Keep in mind that this was in 2009. Back then, people shared content from
the “blogosphere” on “Digg” (HA!).
In those days there was MUCH less content out there to compete with.
It’s 100x more competitive today.
In fact, in today’s content-crazed world, there are over 2-million blog posts
published every single day.
Think about it:
What are the odds that someone is going to read YOUR post among 2-million?
You probably have a better chance of getting struck by lightning.
The takeaway lesson?
The “publish and pray” approach sounds nice…but it doesn’t work in the
real world.
So what does?
Keep reading…
7. If Publishing Great Content Doesn’t Work…What Does?
As I mentioned earlier, your SEO success hinges on three things:
1. Your ability to find low-competition, high-converting keywords
2. Your ability to create popular and authoritative content around those keywords
3. Promoting your content so that people link to it from authoritative,
relevant sites.
But you may be thinking: “OK Brian, I get all that. But HOW do I actually do it?”.
Let’s dig in.
How to Find Keywords Your Competition
Doesn’t Know About
There’s no other way to say this:
Keywords are THE most important part of SEO.
More important than on-page, more important than content and (yes) more
important than backlinks.
In fact, it’s not even close.
Unfortunately, most people go about keyword research the complete WRONG
way….
…they start by typing a keyword into the Google Keyword Planner.
#facepalm
In all honesty, the Google Keyword Planner is the WORST way to start the
keyword research process.
Why? There are two big problems with the Google Keyword Planner…
Problem #1: It only spits out keywords that are VERY closely related
to what you put into it
Let’s say that you run a flower shop.
8. You’ve just launched a new delivery service and need a keyword for the flower
delivery landing page.
So you head over to the Google Keyword Planner and type in a keyword
that customers might use to find you, like “buy flowers online”:
Let’s see what the tool comes up with:
9. As you can see, these are VERY close variations of “buy flowers online”, like:
“buying flowers online”
“buy flowers online cheap”
“buy flowers”
“buy flower online”
I don’t know about you, but I don’t need a fancy tool to come up with a keyword
like “buy flowers”.
Unfortunately, those are the exact kind of keywords that the tool spits out.
But that’s not the biggest issue with the Google Keyword Planner…
Problem #2: It gives the same keyword suggestions to everyone…
including your competition
It’s not bad enough that the Keyword Planner hands you a stack of uninspiring
keyword choices…
The biggest issue with the tool is that it tends to give the same set of keywords
to everyone that uses it…
…including your competitors.
No wonder most keywords are so darn competitive!
Fortunately, there’s a simple way around both of those frustrating issues…
Here’s How to Hack the Keyword Planner for Original
and Underground Keywords
There are a thousand and one different ways to find keywords.
And I recommend using as many as possible so that you find untapped
keywords that few – if any – other people are optimizing around.
Actually, I outline over 20 little-known strategies in this guide (definitely worth
a read):
10. http://backlinko.com/keyword-research
But there’s one powerful keyword research technique that I didn’t include
in my guide…on purpose.
Why?
It’s too good to share with the public.
But I will happily share it with Backlinko subscribers like you :-)
It’s called the GKP Hack.
Here’s how it works:
Step #1: Head over to the Google Keyword Planner
Click on the “search for new keywords and ad group ideas” just like you
normally would.
Here’s the screen that you’ll see:
Step #2: Enter a competitor’s landing page into the “your landing page”
field
Technically, you’re supposed to put YOUR landing page here:
11. But there’s no rule against entering OTHER pages from the web in there, right?
When you do, you’ll find a boatload of outside-the-box keyword ideas.
Let’s continue our flower shop delivery business example…
As you saw, the GKP didn’t give us any fresh ideas when we used a seed
keyword like “buy flowers online”.
Watch what happens when you enter a weird page…
…like the homepage of a competitor (in this case 1800flowers.com):
12. Bingo!
We have 3 long tail keywords that the tool doesn’t show most people.
Because these are keywords most people never see, we can easily create
targeted articles or landing pages around them…
…and rank those pages without needing a lot of backlinks.
Another example:
Let’s say that you just launched a blog on your flower shop’s site.
You notice that a lot of your customers order flowers for weddings.
So you decide to create a blog post around wedding tips and advice.
Again, when you enter “wedding tips” into the Google Keyword Planner,
you get dull variations of that keyword:
13. What happens when you use the search results page on Pinterest
for “weddings” instead?
You get some AWESOME keyword ideas:
14. Now those are some creative keywords!
Here are other pages you can use for GKP Hacking:
• Blog posts
• News articles
• Wikipedia entries (surprisingly good!)
• Press releases (search PRWeb for your keywords)
OK, what’s next?
Well it’s time to create content around the keywords you just found.
But not just any content.
Content that gets results.
15. How to Publish Content That Generates Social Shares,
Comments, Traffic and Backlinks
Look, I’m not going to lie to you:
I’m a BIG believer in the power of awesome content.
But I’ve been in the game long enough to know that “great content”
isn’t enough to get you to the first page of Google.
Here’s what I mean:
I’m a HUGE fan of the TV show Shark Tank.
But I have a friend, Matthew, who wouldn’t watch that show if you tied him
to a chair and pried his eyelids open…Clockwork Orange-style.
To him, Shark Tank is the farthest thing from “high quality content”.
But to me, it’s the best show ever.
So is Shark Tank “great content” or not?
Well, like beauty, “great content” in the eye of the beholder.
In other words, the key to publishing content that gets results is this:
Create content that your target audience thinks is great.
Not you. Not the VP of marketing…your target audience.
Because if I was a TV producer that needed to launch a show that appealed
to my friend Matthew, I’d fall flat on my face with another Shark Tank…
…even though I happen to love the format.
But HOW do you know what your audience wants to read…
…without expensive focus groups or telepathic mind reading powers?
Well that’s what I’m going to show you next.
16. The Key to Publishing “Predictably Viral” Content
If you want to have success with content marketing, you need to figure
out what people actually want to read.
This may sound like common sense, but you’d be surprised how many people
publish content that they “think” people will like.
Fortunately, you don’t need to guess.
Using something I call The Skyscraper Technique, you can find content topics
and formats that are PROVEN to work.
Actually, I published a post about The Skycraper Technique here (including
a case study of the strategy in action):
http://backlinko.com/skyscraper-technique
But here’s how it works:
Step #1: Find popular content in your niche
Why reinvent the wheel when there are HUNDREDS of successful blogs posts,
articles and videos with a proven track record of success?
So before writing a single word, do a bit of research to find content that’s
already done well.
The best places to look? Good ol’ Google.
Type one of the keywords you found above into Google.
Let’s use “bridal gift ideas” as an example:
17. What do you notice about the top 10?
Most of the results have lists of SPECIFIC bridal gift ideas:
18. In other words, these aren’t “how-to” guides that give advice like: “think about
what the bride needs for her new home” or to “get together with a friend
to brainstorm”.
They have a LIST of ideas that anyone can choose from…like a menu.
That’s important to note:
Successful content on bridal gifts are LISTS.
And when I look at the content itself, I notice that they have a lot of images
(Pinterest actually ranks #2 for that keyword).
19. For example, look at this article:
It’s actually a slideshow of gift ideas.
Most of the other pages also have a fair share of images.
So we have two pieces of information to help us craft our post:
1. People looking for bridal gift ideas prefer to read a list…not how-to guides
or tutorials
2. People looking for bridal gift ideas prefer lots of images…not text or videos
20. With that, it’s time to move onto step #2…
Step #2: Make that content better
OK so you’ve identified the common threads that tie popular content together…
Now it’s time to beat the pants out of what’s already out there.
(That’s the “Skyscraper” in “Skyscraper Technique”. You find the “tallest”
Skyscraper in your space and slap 20 stories on top of it).
Actually, I recently published a case study that will show you how one Backlinko
reader used The Skyscraper Technique to triples his blog’s traffic in a week:
http://backlinko.com/white-hat-seo
Back to our bridal gifts example…
OK, so we know that list content with lots of images do well.
But we also know that the content out there leaves a lot to be desired.
For example, look at the #1 result: “22 Great Wedding Gift Ideas”
Not bad…but that’s a pretty short list.
So step #1 would be to create a post with 50,100 or even 150 ideas.
Big lists like that have a VERY high perceived value…which means people
are more likely to share them.
21. What else can we do to improve the content?
Well the author of the #1 result also decided to break the post into 22 different
pages:
That’s REALLY bad for user experience (who wants to click through 25 pages?).
So you’d want to make sure that your content had all of the information on
a SINGLE page.
Now that you have your clearly-superior piece of content in hand, it’s time move
onto the final step: content promotion.
Before I get into that I want to share a quick case study with you…
Here’s a Quick Case Study:
When I first started Backlinko, I knew that I was entering the VERY crowded
and VERY competitive SEO space.
22. I realized that unless I published something jaw-droppingly amazing to stand
out…I’d be invisible.
But I also realized that publishing content that I thought people might like
wouldn’t work.
I needed something based on a proven framework.
Fortunately, I stumbled on a piece of content on this old-school looking site
called Vaughn’s One Pagers.
It was a page that listed a good chunk of Google’s 200 ranking factors:
Pretty nasty looking right?
Well despite the fact that the page was ugly as sin…
…and only listed 118 of the 200 ranking signals…
…it generated A LOT of backlinks:
23. So what did I do?
I created something better-looking, more thorough, and more up to date.
I called the content: Google’s 200 Ranking Factors: The Complete List
You can check it out here:
http://backlinko.com/google-ranking-factors
24. Because my content was based on something PROVEN to work in my industry
(and NOT something that I thought might work)…
…it’s been a smashing success:
Having a piece of content like this on your site can be a link magnet…
…that is, if people actually see it.
Which brings us to the last step…
How to Convince People to Link to Your Content
I don’t need to tell you that great (or even amazing) content is NOT enough.
Unless you already have a huge readership, you need to hustle to get the word
out about your resource.
How?
By emailing people that already linked to the content that you based your
content off of.
For example, in the case of my Google Ranking Factors post, I used ahrefs.com
to find all of the links pointing to the old Vaughn’s One Pagers article:
25. (You can also use Majestic SEO or Open Site Explorer…they all work pretty
well)
Next, email people linking to the old content to let them know about your
new piece of superior content.
Here’s a word-for-word script:
Hey NAME,
I was poking around (THEIR SITE’S NAME) today and came across your article:
(THEIR ARTICLE’s TITLE).
I noticed that you mentioned (OUTDATED CONTENT) on the page. I also love
that article.
In fact, it inspired me to create a more thorough and up to date version:
(YOUR URL)
I’d be tickled pink if you’d consider adding it to your page.
Cheers,
26. YOUR NAME
Because you’re not being pushy and adding value to the other person’s site,
a large chunk of the people you email will be HAPPY to link to your content:
(Yes, that’s a real response that I received)
So Let’s Wrap This Up
The “big idea” I want you to walk away with from reading this report is that your
search engine traffic hinges on these three things:
1. Your ability to find low-competition, high-converting keywords
2. Your ability to create popular and authoritative content around those keywords
3. Promoting your content so that people link to it from authoritative,
relevant sites.
And this guide should help you get better at executing all 3 of these.
Here’s what to do next:
1. Send me a message to my personal email address brian@backlinko.com
to let me know what you think of this report.
2. Actually USE the strategies from the guide. Without action, these strategies
aren’t going to grow your business.
3. Pat yourself on the back. You just read a 20-page ebook ; )