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(Mobile) Developer’s Dilemma
         Paul Golding
        http://wirelesswanders.com
                                     Copyright Paul Golding, 2008
2




Paul G - Mobile Apps Expert...
  Help companies with their mobile product strategies and
  architecture: Operators, Equipment vendors, Media
  companies, Start-Ups

  Done a long time: Mobilist since 1990, last 12 in applications -
  14 patents in mobile design. Worked in all parts of the
  mobile ecosystem. Expert member MIDP 3.

  Do it for real: 2006/7 Chief Applications Architect, Motorola
  Mobile Apps, Mobile TV/IPTV

  Done it a lot: Architect/designer of numerous mobile/Internet
  solutions - First ever mobile portal (Zingo)

  Done it widely: Worked on mobile projects in all continents:
  O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du,
  BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom,
  Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC,
  Extreme, Metrowalker, mConnected...
                                                                     Copyright Paul Golding, 2008
3
3




The developer’s
   dilemma:

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  The developer’s
     dilemma:
What should I build?
4




Copyright Paul Golding, 2008
4




a. Application




                 Copyright Paul Golding, 2008
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a. Application
b. Open APIs




                 Copyright Paul Golding, 2008

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a. Application
b. Open APIs
c. Community



                 Copyright Paul Golding, 2008
4




a. Application
b. Open APIs
c. Community
 d. Platform


                 Copyright Paul Golding, 2008
4




a. Application
b. Open APIs
c. Community
 d. Platform
  e. Service
                 Copyright Paul Golding, 2008
5

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5




What should I build?
5




What should I build?

 ... f. Experience
6




Think UX, think whole product
POP3 client is not a product…
If the interface clumsy = not a whole product….
if the tariff is unclear = not a whole product...
Can't easily type = not a whole product….
Users like a WHOLE PRODUCT....


         100% of your emails accessible
               within seconds...

                     ..Securely..
                     ..Anytime...
                   ..Anywhere...
                  ...Fixed price...
                  ..Spam-free.....

                                                    Copyright Paul Golding, 2008
Successful mobile UX (in more detail)                                                                                                                   7


                                                        Successful
                                                      Mobile Experience

Discovery          Unboxing            Investment          Passion/               Accessible/        Anticipation        Conversation
                                                           Evangelism             Contextual
Can I easily find   Does it work out    Is this easy to                                               I will want to      I can easily use
the service?       of the box?         use?                I will love using      I can easily       keep coming         this with others
                                                           this because...        bump into this     back because...
Does it say        Can I play          Can I access                               because...                             I can easily find
something          immediately or      my data?            I will want to tell                       I look forward to   others
meaningful to      do I have to “get                       others                 It understands     new features
me on the box?     it?”                Can I easily        because...             my needs           because...          It adapts to my
                                       ‘bump into’                                because...                             social
Does it make       Can I invite        this?               If I stop using                                               relationships
me a promise?      others?                                 this, I will miss it   It adapts to my
                                       Does it get         because...             situation                              It adapts to my
Is it one click                        better the more                            because...                             social context
away?                                  I use it?           How is my
                                                           loyalty
                                                           rewarded?




                                                 Mobile Web 2.0 Ecosystem

                                                          Usable devices

                                           Transparent business terms and tariff

                                       Open, secure and extensible architectures

                                                         Reliable networks
                                                                                          Copyright Paul Golding (www.paulgolding.com) 2008



                                                                                                                               Copyright Paul Golding, 2008

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8




Mobile UX: exploit context:
                  Location         Interests




          Time                                 Friends




                  Activities       Proximity


    All mobile products should take context into account
                                                    Copyright Paul Golding, 2008
9




Context: Web 2.0, Microformats:
                      Location                  Interests




          Time                                                Friends
                                   Web 2.0
                             Microformats

                      Activities                Proximity


     Increasingly, mobile product design needs to take context into account
                                                                    Copyright Paul Golding, 2008
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What should I build?

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What should I build?

  ... g. Business!
11




Think business architecture
                               Market
                               Trends
Developers aim here          (Mega/Micro)




                              Profitable
                                 app
                Technology                  Business
                 Enablers                    models




                                                       How do we do this?....
                                                             Copyright Paul Golding, 2008
12



Social Business Model -
Co-creation & work with Frenemies
                                 Co-create or die! (TODAY: Find some
             Users               co-conspirators!) Social Coding.

                                 Ecosystem: common log-in, use
                                 microformats, exploit mash-ups: Click-
                                 off, but not click-out!
            Profitable            Open ideas exchange: it’s mostly in the
            business             execution, not the idea or technology

  Techies        Entrepreneurs   Share the risk - make frenemies

                                 A place to do all the above: O2
                                 Litmus!?

                                                     Copyright Paul Golding, 2008
13




Copyright Paul Golding, 2008

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What should I build?




                Copyright Paul Golding, 2008
13




What should I build?
2009: Opportunities:



               Copyright Paul Golding, 2008
13




What should I build?
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 Mobilized social applications




                         Copyright Paul Golding, 2008
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What should I build?
2009: Opportunities:
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                         Copyright Paul Golding, 2008

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What should I build?
2009: Opportunities:
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                         Copyright Paul Golding, 2008
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What should I build?
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What should I build?
2009: Opportunities:
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  Enterprise social software
      Cloud computing
       SOHO solutions    Copyright Paul Golding, 2008
14




2009: Mobile Drivers:
     Increased device usability
   Greater Web 2.0-dependency
      More data-friendly tariffs
     Mobilized social networks
            App stores
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 Easier transactional capability (€)
                              Copyright Paul Golding, 2008

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15




Thank you
       Paul Golding
paul@wirelesswanders.com
  wirelesswanders.com



     Follow

@pgolding
                           (C) Copyright Paul Golding, 2008

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Mobile Developer's Dilemma

  • 1. 1 (Mobile) Developer’s Dilemma Paul Golding http://wirelesswanders.com Copyright Paul Golding, 2008
  • 2. 2 Paul G - Mobile Apps Expert... Help companies with their mobile product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups Done a long time: Mobilist since 1990, last 12 in applications - 14 patents in mobile design. Worked in all parts of the mobile ecosystem. Expert member MIDP 3. Do it for real: 2006/7 Chief Applications Architect, Motorola Mobile Apps, Mobile TV/IPTV Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo) Done it widely: Worked on mobile projects in all continents: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, mConnected... Copyright Paul Golding, 2008
  • 3. 3
  • 5. 3 The developer’s dilemma: What should I build?
  • 7. 4 a. Application Copyright Paul Golding, 2008
  • 8. 4 a. Application b. Open APIs Copyright Paul Golding, 2008
  • 9. 4 a. Application b. Open APIs c. Community Copyright Paul Golding, 2008
  • 10. 4 a. Application b. Open APIs c. Community d. Platform Copyright Paul Golding, 2008
  • 11. 4 a. Application b. Open APIs c. Community d. Platform e. Service Copyright Paul Golding, 2008
  • 12. 5
  • 13. 5 What should I build?
  • 14. 5 What should I build? ... f. Experience
  • 15. 6 Think UX, think whole product POP3 client is not a product… If the interface clumsy = not a whole product…. if the tariff is unclear = not a whole product... Can't easily type = not a whole product…. Users like a WHOLE PRODUCT.... 100% of your emails accessible within seconds... ..Securely.. ..Anytime... ..Anywhere... ...Fixed price... ..Spam-free..... Copyright Paul Golding, 2008
  • 16. Successful mobile UX (in more detail) 7 Successful Mobile Experience Discovery Unboxing Investment Passion/ Accessible/ Anticipation Conversation Evangelism Contextual Can I easily find Does it work out Is this easy to I will want to I can easily use the service? of the box? use? I will love using I can easily keep coming this with others this because... bump into this back because... Does it say Can I play Can I access because... I can easily find something immediately or my data? I will want to tell I look forward to others meaningful to do I have to “get others It understands new features me on the box? it?” Can I easily because... my needs because... It adapts to my ‘bump into’ because... social Does it make Can I invite this? If I stop using relationships me a promise? others? this, I will miss it It adapts to my Does it get because... situation It adapts to my Is it one click better the more because... social context away? I use it? How is my loyalty rewarded? Mobile Web 2.0 Ecosystem Usable devices Transparent business terms and tariff Open, secure and extensible architectures Reliable networks Copyright Paul Golding (www.paulgolding.com) 2008 Copyright Paul Golding, 2008
  • 17. 8 Mobile UX: exploit context: Location Interests Time Friends Activities Proximity All mobile products should take context into account Copyright Paul Golding, 2008
  • 18. 9 Context: Web 2.0, Microformats: Location Interests Time Friends Web 2.0 Microformats Activities Proximity Increasingly, mobile product design needs to take context into account Copyright Paul Golding, 2008
  • 19. 10
  • 21. 10 What should I build? ... g. Business!
  • 22. 11 Think business architecture Market Trends Developers aim here (Mega/Micro) Profitable app Technology Business Enablers models How do we do this?.... Copyright Paul Golding, 2008
  • 23. 12 Social Business Model - Co-creation & work with Frenemies Co-create or die! (TODAY: Find some Users co-conspirators!) Social Coding. Ecosystem: common log-in, use microformats, exploit mash-ups: Click- off, but not click-out! Profitable Open ideas exchange: it’s mostly in the business execution, not the idea or technology Techies Entrepreneurs Share the risk - make frenemies A place to do all the above: O2 Litmus!? Copyright Paul Golding, 2008
  • 25. 13 What should I build? Copyright Paul Golding, 2008
  • 26. 13 What should I build? 2009: Opportunities: Copyright Paul Golding, 2008
  • 27. 13 What should I build? 2009: Opportunities: Mobilized social applications Copyright Paul Golding, 2008
  • 28. 13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Copyright Paul Golding, 2008
  • 29. 13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Enterprise social software Copyright Paul Golding, 2008
  • 30. 13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Enterprise social software Cloud computing Copyright Paul Golding, 2008
  • 31. 13 What should I build? 2009: Opportunities: Mobilized social applications Video apps Enterprise social software Cloud computing SOHO solutions Copyright Paul Golding, 2008
  • 32. 14 2009: Mobile Drivers: Increased device usability Greater Web 2.0-dependency More data-friendly tariffs Mobilized social networks App stores Greater user participation/appetite Easier transactional capability (€) Copyright Paul Golding, 2008
  • 33. 15 Thank you Paul Golding paul@wirelesswanders.com wirelesswanders.com Follow @pgolding (C) Copyright Paul Golding, 2008