The document discusses using customer stories and storyboards to guide mobile app design. Customer interviews provide details about expected interactions. Storyboards visualize the app experience and help prevent guessing what users want. They can document current issues and new design. Tips include keeping storyboards rough to invite critique and including as much detail as possible. An example storyboard for a mobile patch deployment app is presented to illustrate the process.
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior. How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
My reference book for this presentation is" Handbook for Tour Guides" authored by Prof. Nimit Chowdhary" IITTM, Noida.
Techniques on applying gamification ideas to user experience design from UX Architect Joseph Dickerson.
Have you found yourself designing features that don't seem to make sense? Do you have this gut feeling that there is just a better way to determine what it is that your website should be doing? Alas there is, and it all starts with the user. Find out some creative ways of promoting UX within an organization that has not yet recognized it as their development process. Get ideas on how to sell the value of UX and start designing great experiences.
The document summarizes research conducted on three Customer Stories webpage designs. Eye tracking tests were conducted on prospects and customers to evaluate the initial user experience and interactive features. Panelists also provided feedback through comments and surveys. Results showed elements like the hero module and circular graphics tested well while the hover state received mixed reviews. Recommendations included implementing popular elements, adding more content to the hover state, and making interactive features more noticeable. Sales teams responded positively to metrics and success stories but had mixed opinions on some interactive designs.