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@joelgoodman
CHANGE FUTUREthe
AUSTIN, TEXAS
★ Tacos
★ Tech
★ Music
★ Design
JOEL G GOODMAN
@joelgoodman
braverymedia.co
@braverymedia
Borrowing
Ideas, Design, & Strategy
From Beyond Academia
what do you
consider yourself
professionally?
mathematics training
legal precedent
Engineering
psychological research
social issues
city & urban planning
Economics & Business
Medical Research
public health
education training
Science Advances
media & cultural analysis
divinity & religious issues
communication theory
BUT the prestige
of digital work is
ALWAYS OWNED BY
SOMEONE ELSE.
truth?
we Beg, Borrow,
& Steal our
web strategies
LET’S LOOK AT
TECH BLOGS
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
LET’S LOOK AT
Airlines
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
The Sad News
Despite
all of the
data
we like...
Sliders
lots of jargon
all the navigation
giant hero images
We Got
trolled
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
A change in thinking.
Think like a hacker
WAIT, WHAT?
It was like a game to me; like a
hacker, trying to find new ways
to do things.
Photo by Michael Bulbenko
7 October 2013 / #heweb13
...using your mind to come up
with original actions. Thinking
instead of always following what
the book says—that’s real
thinking. Deep thinking.
Photo by Michael Bulbenko
Steve Wozniak
7 October 2013 / #heweb13
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
This from a 

bottom-line focused
company
and then…
Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
#hustleishope
Creative thinking breeds risky
ideas (in a good way).
If you take a risk and it works,
everyone will copy it.
Interesting Things.
Interesting Things.
http://packagrapp.com
http://packagrapp.com
Interesting Things.
What 

about yoU?
INSPIRATION
dribbble.com
smashingmagazine.com
alistapart.com
How can you help
set Your work
apart?
(and your other questions)
braverymedia.co
@braverymedia

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Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia