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BUILDING AN EFFECTIVE
CREATIVE TEAM
BRAVERYMEDIA.CO#econfpsu
JOEL G GOODMAN
PRINCIPAL, BRAVERY MEDIA
Building An Effective Creative Team | #econfpsu
Bravery is a design and web strategy agency based 

in Austin, TX. We craft memorable experiences
with colleges, universities, & startups.
@JOELGOODMAN
BRAVERYMEDIA.CO | @BRAVERYMEDIA
BRAVERYMEDIA.CO#econfpsu
BUILDING AN EFFECTIVE
CREATIVE TEAM
BRAVERYMEDIA.CO#econfpsu
Where do you start when trying to build the
right creative team for digital products?
BRAVERYMEDIA.CO
IDENTIFYYOUR WORK
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BRAVERYMEDIA.CO
A giant list of tasks can be
translated into the skills
your team will need to have.
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BRAVERYMEDIA.CO
KNOWINGYOUR WORK WILL
INFORM THE POSITIONSYOU
SHOULD HIRE FOR.
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BRAVERYMEDIA.CO#econfpsu
NEED TO CODE A CMS TEMPLATE?
Well, you need a front-end developer
BRAVERYMEDIA.CO#econfpsu
NEED VIDEOS MADE, PHOTOS TAKEN,
AND STORIES WRITTEN?
You need a content producer; maybe a strategist
BRAVERYMEDIA.CO#econfpsu
NEED TO WORK WITH OTHER
DEPARTMENTS ACROSS CAMPUS?
You might need a project or community manager
BRAVERYMEDIA.CO
By identifying the skills you
need up front, you can start to
make recommendations for
positions.
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BRAVERYMEDIA.CO
BUTTHERE’S ATRAP HERE
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BRAVERYMEDIA.CO
PEOPLE MAKE THE
DIFFERENCE
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BRAVERYMEDIA.CO
HOW TO APPROACH
HIRING & RETAINING
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BRAVERYMEDIA.CO
TREAT POSITIONS LIKE
FRAMEWORKS
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BRAVERYMEDIA.CO
IT’S OKAYTO CHANGE
YOUR LIST OF POSITIONS
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BRAVERYMEDIA.CO
OR RENAME TITLES.
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BRAVERYMEDIA.CO
OR DROP SOME ENTIRELY.
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BRAVERYMEDIA.CO
IT’S ABOUTTHE RIGHT PERSON,
NOTTHE RIGHTTITLE
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BRAVERYMEDIA.CO
HIRING FLEXIBILITYIS CRUCIAL
TO GETTING THE RIGHT PEOPLE
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BRAVERYMEDIA.CO
GET PEOPLE WHO ARE
INTERESTED IN A LOT OF
DIFFERENTTHINGS
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BRAVERYMEDIA.CO
MULTI-VERSED CREATIVES
BEEF UPYOUR ARSENAL
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BRAVERYMEDIA.CO
FOSTER A CULTURE OF
DREAMING
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BRAVERYMEDIA.CO
ENCOURAGE DISCUSSION AROUND
BIG IDEAS AND PRODUCTS.
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BRAVERYMEDIA.CO
HIRE SOMEONE WHO SEEMS
A LITTLE REBELLIOUS
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BRAVERYMEDIA.CO
BRAVE INDIVIDUALS GET
THINGS DONE
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BRAVERYMEDIA.CO
THERE ARE CAVEATS…
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BRAVERYMEDIA.CO
SUCCESSFUL REBELLION IS BORNE
OF LOVE FOR THE CAUSE.
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BRAVERYMEDIA.CO
HIRE PEOPLE WHO WILL
GETTHINGS DONE.
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BRAVERYMEDIA.CO
THERE’S NOTHING WORSE
THAN SPENDING MONEY
ON HIRES WITH NOTHING
TO SHOW FOR ITAFTER.
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BRAVERYMEDIA.CO
LEARN FROM STARTUP
CULTURE
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BRAVERYMEDIA.CO
SHIP SOMETHING, SHIPANYTHING.
IT SHOULD BE VISIBLE. 

THE FIRST ONE SHOULD BE GOOD.
AND IT SHOULD, IFATALL
POSSIBLE, SURPRISE PEOPLE.
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BRAVERYMEDIA.CO
EVERYTEAM IS DIFFERENT
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BRAVERYMEDIA.CO
READ THE BLOG POST
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http://brvry.me/creative-teams

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Building An Effective Creative Team | #econfpsu