This document summarizes a webinar on lead-to-revenue management. It discusses how customers progress through different stages of the buyer journey from discovery to engagement. It emphasizes that customers control their own journeys and research purchases online. It also discusses the need for a managed process to guide customers through the lifecycle using metrics to measure things like volume, velocity, value, effectiveness and efficiency. Finally, it discusses how sales performance management can help prime the sales pipeline by connecting the customer journey to sales.
Building next generation b2b sales capabilities - McKinsey - 2022
Great article by McKinsey in 2022
The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.
1. The document discusses trends affecting sales prospecting, including the rise of AI, virtual selling, and digital buying. It identifies opportunities for sales teams to leverage AI, prioritization insights, and product-led growth to adapt.
2. A new sales paradigm is proposed with three pillars: prioritization, personalization, and collaboration. Prioritization involves understanding best customer profiles and buyer teams. Personalization uses AI to personalize at scale. Collaboration enables internal and external collaboration over contextual data.
3. Investing in AI, data privacy, prioritization insights, and tools for asynchronous learning are identified as ways for sales teams to succeed in this evolving landscape. A framework is presented to help sales teams prospect effectively
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
Marko Savic is co-founder and CEO of FunnelCake.
Marko did a presentation on every marketers favourite four letter word (we know what you're thinking - but no) data. His talk includes the numerous challenges in marketing technology today, how to pick the right technology (there are only two rules), and how his personal job story has a lot to do with why FunnelCake is now a company.
Marko presented this talk at The Marketing Leap in Kitchener, Ontario.
Digital Marketing Measurement Framework - Martin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
Data Strategy for Digital Sales : Case Study & Best Practice
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
With the advent of digital marketing, a growing number of marketing software is released. This is what we call MarTech for Marketing Technologies. But there is a problem...
Read the related article (French) here: http://www.afelio.be/fr/news/le-probleme-avec-les-martech
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
During this powerful panel discussion, two award-winning marketers will present case studies and insights from successful campaigns where they took audience-centric approaches to engage targeted industries.
This session will share how creative new approaches to content and messaging are driving acquisition, as well as lead nurturing campaigns.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
Navigating Modern Marketing, Digital Transformation and Innovation
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Culture Hacking with Data - front line experiences in Data Driven Transformation
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Ashely "Flashe" Gordon is running for Travis County Commissioner. She is the founder and CEO of Fenomenal Flashe Empire, an organization focused on community activism and empowerment. Flashe aims to address issues of water quality, flooding, social and environmental justice, education, and economic development as county commissioner. Specifically, she will work with groups on flood zone concerns and cleanups, raise awareness on racial and economic injustices, add supplementary education programs, and partner with economists to promote business and income opportunities in Travis County.
Este documento describe diferentes técnicas de investigación documental y de campo. Explica las fichas de registro como instrumentos para registrar datos de fuentes consultadas, incluyendo fichas bibliográficas y hemerográficas. También cubre bitácoras de registro y evaluación, fichas de observación, encuestas, entrevistas y diarios de campo para investigación de campo. Por último, menciona diseños experimentales para investigación experimental.
O documento lista 10 perguntas importantes para se fazer ao considerar um programa de treinamento de coaching. As perguntas incluem: 1) Seus objetivos como coach e tipo de clientes; 2) Sua filosofia de coaching; 3) Tipo de comunidade desejada; 4) Preferências de aprendizagem; 5) Disposição para auto-transformação; 6) Credenciais e reputação do programa.
This document discusses Capgemini's system integration competence in the Czech Republic. It provides an overview of Capgemini Czech Republic, outlines common system integration challenges, and describes Capgemini's approach to system integration using recommended methodologies like Unified Project Management and Integrated Architecture Framework. It also highlights Capgemini's experience with a major system integration project for a customer in the Czech Republic.
The Devil Is in the Details of Customer & Agent Interactions.
This document provides information on presenters for an event on the customer journey in insurance. It lists the CEO of Insurance Thought Leadership and representatives from Capgemini, Salesforce, Berkshire Hathaway Travel Protection, and AXA as presenters. It also references topics on the customer journey and top pitfalls for agents, including not recognizing changes in insurance, not knowing customers in context, and dismissing customer experience. Contact information is provided at the end for related reports and the event organizers.
This document summarizes a webinar on account-based marketing. It discusses what account-based marketing is and why companies are adopting it. It provides tips on attracting and engaging target accounts, including defining accounts, gathering account insights, and creating a targeted marketing plan. It also covers collaborating with sales, including ensuring buy-in and that marketing supports sales priorities. It emphasizes the importance of account lifecycle management and customer experience. Examples of successful account-based marketing programs from companies like CSC and Demandbase are presented.
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in Sales
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Account-Based Marketing: Lessons In Scalability & Impact from 2 Client Journeys
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company’s ABM deployment. For Medidata, ABM in its first year delivered a 714% improvement in senior executive engagement and 159% improvement in marketing sourced pipeline in target accounts. For Demandbase, this meant close rates were doubled, and Annual Contract Values increased by more than 30%.
http://go.siriusdecisions.com/LessonsinScalabilityWebcast
Startups Need a Go To Market Plan once they are ready to launch. This shares a 5 step process to make that for any type of startup.
Youtube link for video session on these slides - https://www.youtube.com/watch?v=vZLgCeDflF4
Overcoming the Top 3 SMB Challenges with Marketing Automation
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
Great article by McKinsey in 2022
The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.
1. The document discusses trends affecting sales prospecting, including the rise of AI, virtual selling, and digital buying. It identifies opportunities for sales teams to leverage AI, prioritization insights, and product-led growth to adapt.
2. A new sales paradigm is proposed with three pillars: prioritization, personalization, and collaboration. Prioritization involves understanding best customer profiles and buyer teams. Personalization uses AI to personalize at scale. Collaboration enables internal and external collaboration over contextual data.
3. Investing in AI, data privacy, prioritization insights, and tools for asynchronous learning are identified as ways for sales teams to succeed in this evolving landscape. A framework is presented to help sales teams prospect effectively
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...MarketingForum
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
Marko Savic - MarTech and the buyer journeyFunnelCake
Marko Savic is co-founder and CEO of FunnelCake.
Marko did a presentation on every marketers favourite four letter word (we know what you're thinking - but no) data. His talk includes the numerous challenges in marketing technology today, how to pick the right technology (there are only two rules), and how his personal job story has a lot to do with why FunnelCake is now a company.
Marko presented this talk at The Marketing Leap in Kitchener, Ontario.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
Data Strategy for Digital Sales : Case Study & Best PracticeBarry Magee
Citrix Peer Exchange : Indeed.com - Oct 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
With the advent of digital marketing, a growing number of marketing software is released. This is what we call MarTech for Marketing Technologies. But there is a problem...
Read the related article (French) here: http://www.afelio.be/fr/news/le-probleme-avec-les-martech
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
During this powerful panel discussion, two award-winning marketers will present case studies and insights from successful campaigns where they took audience-centric approaches to engage targeted industries.
This session will share how creative new approaches to content and messaging are driving acquisition, as well as lead nurturing campaigns.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Ashely "Flashe" Gordon is running for Travis County Commissioner. She is the founder and CEO of Fenomenal Flashe Empire, an organization focused on community activism and empowerment. Flashe aims to address issues of water quality, flooding, social and environmental justice, education, and economic development as county commissioner. Specifically, she will work with groups on flood zone concerns and cleanups, raise awareness on racial and economic injustices, add supplementary education programs, and partner with economists to promote business and income opportunities in Travis County.
Este documento describe diferentes técnicas de investigación documental y de campo. Explica las fichas de registro como instrumentos para registrar datos de fuentes consultadas, incluyendo fichas bibliográficas y hemerográficas. También cubre bitácoras de registro y evaluación, fichas de observación, encuestas, entrevistas y diarios de campo para investigación de campo. Por último, menciona diseños experimentales para investigación experimental.
O documento lista 10 perguntas importantes para se fazer ao considerar um programa de treinamento de coaching. As perguntas incluem: 1) Seus objetivos como coach e tipo de clientes; 2) Sua filosofia de coaching; 3) Tipo de comunidade desejada; 4) Preferências de aprendizagem; 5) Disposição para auto-transformação; 6) Credenciais e reputação do programa.
This document discusses Capgemini's system integration competence in the Czech Republic. It provides an overview of Capgemini Czech Republic, outlines common system integration challenges, and describes Capgemini's approach to system integration using recommended methodologies like Unified Project Management and Integrated Architecture Framework. It also highlights Capgemini's experience with a major system integration project for a customer in the Czech Republic.
This document provides information on presenters for an event on the customer journey in insurance. It lists the CEO of Insurance Thought Leadership and representatives from Capgemini, Salesforce, Berkshire Hathaway Travel Protection, and AXA as presenters. It also references topics on the customer journey and top pitfalls for agents, including not recognizing changes in insurance, not knowing customers in context, and dismissing customer experience. Contact information is provided at the end for related reports and the event organizers.
This document summarizes a webinar on account-based marketing. It discusses what account-based marketing is and why companies are adopting it. It provides tips on attracting and engaging target accounts, including defining accounts, gathering account insights, and creating a targeted marketing plan. It also covers collaborating with sales, including ensuring buy-in and that marketing supports sales priorities. It emphasizes the importance of account lifecycle management and customer experience. Examples of successful account-based marketing programs from companies like CSC and Demandbase are presented.
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in SalesBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Account-Based Marketing: Lessons In Scalability & Impact from 2 Client JourneysDemandbase
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company’s ABM deployment. For Medidata, ABM in its first year delivered a 714% improvement in senior executive engagement and 159% improvement in marketing sourced pipeline in target accounts. For Demandbase, this meant close rates were doubled, and Annual Contract Values increased by more than 30%.
http://go.siriusdecisions.com/LessonsinScalabilityWebcast
5 Step Process to Make a Go To Market PlanRavi Trivedi
Startups Need a Go To Market Plan once they are ready to launch. This shares a 5 step process to make that for any type of startup.
Youtube link for video session on these slides - https://www.youtube.com/watch?v=vZLgCeDflF4
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Make 2016 the Year You Conquer Customer SuccessGainsight
2016 is just around the corner — and that means it’s time to set your business New Year’s resolution for 2016. But why settle for one generic goal like reducing churn or raising upsell? Why not resolve to make 2016 the year your organization invests in your customers as a major business driver?
This document discusses the transformation of marketing roles to focus on revenue generation. It notes that roughly 50% of B2B marketers now have direct revenue accountability. Marketers are engaging prospects earlier in the buying process and staying involved through sales and after. As their role changes, marketers need new metrics to demonstrate business impact, moving from measuring activities to measuring revenue results. The document provides examples of key revenue metrics and outlines challenges in accurately calculating marketing ROI across the entire customer lifecycle. It emphasizes the importance of alignment between marketing, sales, finance, and IT to define common definitions, processes, and key performance indicators tied to revenue.
Account Based Marketing - SiriusDecisions - January TCOMCUGRon Corbisier
This document summarizes a presentation about account-based marketing (ABM) given by SiriusDecisions. It discusses what ABM is, different ABM models, how ABM supports sales and marketing alignment, and how to measure ABM success. It also covers focusing marketing efforts on customers through initiatives like customer marketing, customer experience, and customer advocacy programs.
This presentation covers the key trends that will impact B2B sales and marketing in 2015 and beyond. Key trends include a focus on sales metrics, social media, sales and marketing alignment, buyers funnel and importance of prompt lead follow-up.
The Big Picture, May 2015: Lead Lifecycle Management, Sylvia JensenLEWIS
Lead Lifecycle Management and Marketing Automation
From Sylvia Jensen, Sr. Director of EMEA Marketing at Oracle Marketing Cloud
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
Megan Heuer - #FlipMyFunnel Roadshow - "It's About the Customer: Account-Base...#FlipMyFunnel
Megan Heuer, Vice President and Group Director at SiriusDecisions presented "It's About the Customer: Account-Based Marketing and The New B-to-B Alignment Imperative" at #FlipMyFunnel Boston and Chicago.
Big Data = Big Business Problem. Big Business Problem = Big Business Opportunity. The Cloud Changes the way Customers adopt services and the Channel doesn't provide what the cloud requires (today). 3 things that you can do the accelerate adoption of your Cloud based Business Continuity Services.
Overcoming the Top 3 SMB Challenges with Marketing AutomationPardot
This document discusses how small and medium businesses can overcome challenges with marketing automation. It summarizes that SMBs face issues with having limited resources but more work, relying on gut feelings rather than data, and struggling to generate enough leads and fill their sales pipelines. The document then presents how marketing automation can help SMBs address these challenges by freeing up marketer's time from routine tasks, providing data and insights to make better decisions, and powering lead generation and sales processes to produce more leads and fill the pipeline. Examples are given of how specific automation strategies and tactics helped various companies achieve these goals.
The document discusses some common myths about how organizations purchase technology. It argues that the "buyer's journey" model is flawed because technology purchasing typically involves input from 21 or more stakeholders over 6.7 months on average. Instead, it proposes that purchases align with an organization's change process as it identifies needs and evaluates solutions. It also argues that content should address the full change process rather than individual journey stages, and that marketing should continue engaging stakeholders throughout the sales process rather than just handing off to sales. The goal is to empower "champions" who can drive organizational decisions by providing relevant information.
Build Your Army of One Using Marketing Automation with Limited ResourcesPardot
Roy Keely and Jana Rhyu discussed how their companies, Xcentric and LoopUp respectively, use Pardot marketing automation to scale their marketing efforts with limited resources. They described how Pardot enables them to nurture leads through automated campaigns, integrate marketing and sales data in Salesforce, and measure the impact of their campaigns on pipeline and revenue. Both highlighted how Pardot has helped them increase lead generation, qualify leads more effectively for sales, and engage existing customers through personalized messaging based on profiling and testing of content and messaging.
Introduction to Account-Based Marketing Demandbase
This document discusses account-based marketing (ABM) and how it can help align sales and marketing priorities. It notes that ABM focuses marketing efforts on identifying the most likely accounts to buy and targeting them specifically. The document outlines the ABM process, which involves identifying stakeholders, creating target account lists, developing engagement plans for accounts, measuring results, and refreshing the target list. It also provides examples of how Demandbase implements ABM through personalized experiences, predictive analysis, and an ABM scorecard to assess progress.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
The document discusses integrated planning and unstoppable business performance. It outlines five key next practices for integrated planning: 1) dynamic planning by continuously iterating models, 2) integrating planning across business lines, 3) predictive planning using predictive models, 4) collaboration through interacting with colleagues, and 5) aligning with growth opportunities. It recommends shifting the focus of planning to growth and customers. Next-generation planning systems will leverage advanced analytics, embed collaboration, and integrate across systems to provide strategic insights.
July 23 Retail Webinar (OS_IBM_ISR)_FINALLaura Roach
Hear from Laura Roach, IBM and Integrated Solutions Providers for Retailers on best practices for sales optimization and driving sales team performance in retail
SPM Strategy Partner Theatre - Laura Roach, C3Laura Roach
The document discusses maximizing the benefits of a sales performance management (SPM) strategy through assessment and optimization. It outlines challenges such as transitioning business models and new sales leadership. The proposed approach includes workshops to evaluate current state against best practices, develop an optimization roadmap, and create an implementation plan. The roadmap would provide recommendations to improve areas like sales force structure, quotas, processes, and tools. This would be executed in stages to efficiently increase sales performance. Conducting the assessment would help determine high impact opportunities and provide a budget to optimize the SPM strategy.
Roundtable with OpenSymmetry, Laura Roach in Singapore and Malaysia on business practices for accelerating sales performance solutions across sales, HR and Finance
The document discusses a multi-phase implementation of IBM Cognos ICM at Huntington Bank. Phase I involved implementing ICM for 300 payees across 15 plans. Phase II expanded the implementation to include 5,000 payees, 48 plans, and additional features. OpenSymmetry provided consulting services to help with organizational change management, training, and ensuring the success of both implementation phases. The presentation emphasizes the importance of change management, leveraging expertise, and planning for future phases when undertaking a large multi-phase incentive compensation management project.
The document summarizes key findings from OpenSymmetry's 2013 Sales Performance and Technology Survey. Some of the main points covered in the summary include:
- Sales compensation plan design responsibility still primarily lies with sales operations teams.
- Sales compensation administration is managed either internally by sales operations or outsourced to third parties.
- Top challenges with administration include large numbers of manual adjustments, complex plans, and data issues.
- Effectiveness is mainly evaluated by comparing incentive payouts to budget and accuracy rates.
- Providing sales reports and analytics to participants faces challenges around data integration and system limitations.
Anaplan Unstoppable Tour OC_CustomerStoryLaura Roach
Laura Roach is the Senior Vice President of Marketing and Customer Success at OpenSymmetry, a global sales performance management consultancy with over 185 consultants in 7 countries. She is responsible for OpenSymmetry's branding, business development, go-to-market strategies, and partner strategies. OpenSymmetry has completed over 1,600 projects for over 600 customers across 20 industries. The company needed to mature its processes and systems to support its rapid growth and organizational goals, moving to centralized systems like Anaplan to provide visibility across functions.
CompCloud2014_Process getting in the way of Profit_Breakout_OS_Xactly_BV_Brea...Laura Roach
This document discusses challenges with sales compensation administration processes and how implementing a new sales performance management (SPM) platform addressed those challenges. It outlines how the previous process was inefficient and manual, how the new system streamlined compensation planning and payments, and resulted in improved sales confidence, decreased disputes, and reduced sales time spent on compensation issues. Benefits included benchmarking plans, integrating new products and roles, and planning for continued evolution.
This document discusses how to inspire sales loyalty and performance. It identifies common productivity blockers for sales teams such as lack of clarity, excessive administrative tasks, and unattainable goals. It also discusses the importance of aligning sales strategies with customer needs, selecting salespeople based on strengths, and focusing sales enablement programs on strengths rather than one-size-fits-all training. The presentation provides a model for assessing a company's sales force and identifies high-impact areas for improving sales performance such as incentive compensation, territory management, and competency development.
The document provides time management tips for students transitioning from high school to college and career, including structuring time in college differently than high school, getting involved in extracurricular activities, and leveraging technology and scheduling tools to improve productivity. It also includes advice from professionals on setting priorities, limiting distractions, and networking to advance your career. Panelists shared additional tips like asking for help, gaining experience through internships, finding mentors, and not being afraid to pursue opportunities for which you may not feel fully qualified.
Comp Design Principles (General) Laura RoachLaura Roach
This document discusses compensation design principles and common flaws. It outlines objectives like confirming strategic alignment and benchmarking. Key factors are pay mix ratios, performance measures and metrics. Measures should reflect job accountabilities, be consistent with business goals, and have meaningful payout opportunities. Financial measures may include sales, growth, volume and profit. Non-financial measures could include qualitative metrics, activities and MBOs. The document also discusses plan design elements like performance standards, payout formulas, sales crediting, plan types and timing considerations.
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The Complete Guide to Search Engine Mastery.pdfCHIDI CHIMAOBI
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