New Research: Digital Marketing Plans for 2020

Marketing dollars have shifted from traditional media to digital channels, like email and social media, because of the economies of digital marketing level the playing field for companies of all sizes.

But what will an effective digital marketing plan look like in 2020?

Ascend2, a research-based demand generation firm, recently published the 2020 Digital Marketing Plans Report. The Summary Report is available free of charge.

Here are a few noteworthy findings for the Asend2 research study:

Finding #1: Primary Objectives

As marketers develop digital marketing strategies for the year ahead, their ultimate goals revolve around the sale. Marketers responding to the survey report that increasing sales leads generated (54%) and increasing customer acquisition (49%) are the top primary objectives for a digital marketing plan to achieve in 2020.

Finding #2: Effective Tactics

Although tactics such as AI and chatbots are growing in popularity, marketers sill consider the more tried and true digital approaches as the most effective. SEO, social media and blog posting are considered the most effective digital marketing tactics used according to 49% and 47% of marketers, respectively.

Finding #3: Investment in Technology

Increasing your MarTech budget is fast becoming a necessity for an effective marketing strategy. Only 4% of marketers report that they are not planning to invest in MarTech in 2020. Over a quarter (27%) of marketers say they are and will continue to, invest significantly in marketing technology in the year ahead.

Final Thoughts

Additional findings from the Summary Report include success achieved, critical challenges, digital versus traditional media, metrics used to measure success, resource allocation, and more.

Ascend2 has additional marketing research topics available that may be of interest to you and/or your target audience. Topics include account-based marketing, email marketing effectiveness, martech stack optimization, lead generation quality, customer experience, data-driven personalization, content marketing engagement, and more. Go to the Ascend2 research library to find the topics of interest to you.

Do you want to talk about 2020 Digital Marketing Plans research or learn more about the Ascend2 Research-Based Marketing Program? Here is my calendar, schedule a time that is convenient for you.