B2B Content Spotlight: Research Moves the Needle

B2B marketers invest valuable time and resources into creating compelling content, but what type of content is most effective in achieving your marketing goals?

An article published by eMarketer highlighted a study that found that original research and data are the most effective B2B marketing approaches. Yes, original research moves the needle!

Why is research so effective?  A recent Demand Gen Report shows that research is what prospects consider the most valuable content you can provide them. Research provides an agnostic perspective to topics that are most important to your prospect. You can use research to generate ideas, determine your strategy, in a presentation to your boss, and much more.

And what is the ultimate goal of your content? It is to generate a conversion. And what type of content generates the highest customer conversion rate? You guessed it – research!            

Here are two valuable research report to help plan your next content marketing and lead generation campaign:

·       Content Marketing and Distribution Survey Summary Report

·       Lead Generation to Increase Conversions Survey Summary Report

Final Thoughts

One of the most common challenges of doing research is the time and resources that it requires to create a survey, field a survey, analyze the data, create a report from the data, and generate leads.

Research-Based Marketing is a proven methodology to generate high-quality B2B research content and leads rapidly and inexpensively. Research-Based Marketing is used by marketing technology firms and agencies like Marketo, Act-On Software, Adestra, iContact, Dun & Bradstreet, ReadyTalk, Synthio, Vidyard, Campaign Monitor, Mapp, LookBookHQ, Salesfusion, ClickDimensions, Informatica, Return Path, DemandWave, KoMarketing, SharpSpring, and more.