Making the Most of Your Research Content

At Ascend2 we allow partners to use their research reports in whole or in part, however they wish, for as long as they wish. They can customize the report as they desire and the best part is that they are positioned as the thought leader. Here is a research report that we published with our partner Dun & Bradstreet.

Why do we encourage partners to use the research in a variety of formats? According to a CMO Council study, the Ascend2 State of Content Marketing Survey and other reliable fact-based sources, research reports are the most effective type of content used. And research content can be repurposed in a variety of formats to engage customers and drive leads.

Here are three strategies to get the most of your research. We've also created an inforgraphic that provides even more ideas.

Press and Blogger Coverage: Independent research on topics of importance to marketers has a propensity to be featured by marketing and business media.

Whitepapers: Use a few of your research charts to anchor a whitepaper that provides tips and strategies on a topic that aligns with your area of expertise.

Blog and Social Media Posts: Is it a challenge to find new ideas for blog posts? A quick review of a research chart will inspire a blog post. From “Top Tactics” to “Barriers to Success”, each chart will provide the foundation of a blog post. And with 8-10 charts per report, you’ll have plenty of ideas for your content team. For social media posts, a question such as “What is the most effective digital marketing tactic?” with a picture of a research chart and a link back to a landing page is an excellent strategy to engage your community.

What has worked for you? Please share your ideas on how to make the most of your research content.