We've officially entered the era of content efficiency in the streaming wars. We started with the customer acquisition race, then to retention focus and then to the realization that even if you got both of those right, the high content development costs made it almost impossible to build a sustainable and profitable business. This has forced a shift from cost-agnostic content piling to a strategic view of the right content mix to meet subscriber needs at the right price. But licensed content is only valuable if it meets the needs of your fans- buyers need to find that right mix and sellers need to find the right value. Fandom's FanDNA offers the answers to these critical strategic questions and we shared our data and insights with Sarah Whitten at CNBC. Check out her awesome piece with specific recommendations for the "buyer" streamers and some positioning tips for the "seller" streamers (sneak peek Apple TV+ pick up some investigative thrillers . . . ) #streaming #FanDNA #FortheLoveofFans #Fandom
Peter Weingard
3mo
Good article. Bring on the re-runs and translated foreign media.
Navigating the streaming landscape requires wisdom and vision. As Aristotle mused, finding the golden mean is key to excellence. In this context, balancing content innovation with cost efficiency mirrors the pursuit of virtue. 🌟 #ContentStrategy #Innovation