We still have a lot of work to do to build inclusive environments for fans- despite the fact that half of gamers are women, 64% of female gamers are worried about bullying and harassment in gaming environments and 49% have experienced harassment directly. Thankfully many brands in fandom are working to make imagined worlds more welcoming. I loved talking with Susan Jurevics and Jaap O. Tuinman about the incredible work they're doing to build inclusive features and stories at Audible and PlayStation. At Fandom, every fan is welcome and embraced in our communities- our core purpose is to ensure that empowering games and stories reach and connect fans around the world. Thank you GroupM and Elliott Millard for bringing us together for this important conversation about inclusivity and representation in fandom and how we can do more for the love of fans.
The future of entertainment is diverse and inclusive. 🍿 Fandom's Stephanie Fried, PlayStation's Jaap O. Tuinman, and Audible's Susan Jurevics discussed representation in entertainment. Key insights include the necessity of diverse representation in gaming, using taxonomy to deepen fan engagement, and how storytelling can drive societal change. Watch it here: https://lnkd.in/gZRXxrPE _ #GroupMCannes
EVP, Head of Americas Commercial at Savanta
2wStephanie, I think it's great Fandom is calling attention to this important issue. In Savanta's last Gaming Report released in 2023 we measured a similar trend. In our report, 52% of gamers felt stereotypes still exist in the games they play and 48% felt that gaming has diversity and discriminatory problems that need tackling. Nice to see the industry on aware and acting on the needs of the diverse gaming community.