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ONE changes everything...

The Beginning of the Profitable Trillion Dollar Industry (the sequel to "The End of the Billion Dollar Brand" ) https://lnkd.in/etsVxbkX The real title of this piece was "The Beginning of the Profitable Trillion Dollar Industry; it was the 10-year bookend to my piece "The End of the Billion Dollar Brand". The two pieces go together because the latter described how the industry would was going to fail while the former charts a path for its future. The fashion industry is at a critical moment. Its very existence hangs in the balance. Yes, it's dramatic, but it's also true - look at the financial results for the industry outside Zara and Shein. Fashion is a bad, outdated business model that is destroying the planet. To fix it, everything has to change. We have an answer that it took the last 6 years to build. It's called ONE. And you'll be able to try it on Wednesday. 

Op-Ed | The Rise of the Unwasteful Brand

Op-Ed | The Rise of the Unwasteful Brand

businessoffashion.com

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