Microsoft Retail Media and The Digital Shelf Institute have teamed up to uncover best practices that help you align your #retailmedia, #eCommerce, and digital strategy with your partners. We've interviewed brands and retailers to create a guide, checklist, and template to maximize the effectiveness of your Joint Business Plans. Access the report for a game-changing approach here: https://lnkd.in/ez4ffTY6
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🥇 Gear up for the 2024 Summer Games and discover gold metal strategies with #MicrosoftAdvertising. Read our Advertising Insights guide to learn how to engage over 3 billion viewers, optimize conversions, and 🎯 with precision.
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Hear from Kenneth Andrew (he/him/his) on industry-leading generative AI capabilities and access to powerful AI tools such as #Copilot, #PerformanceMax, and #PredictiveTargeting. Watch our replay by registering for our webinar here: https://msft.it/6049YCnCb #MSAGenAI #MSAWebinar #SMB
Embracing AI: Empowering growth for businesses of all sizes
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Exciting news! We're expanding our collaboration with Integral Ad Science to safeguard and scale your business across our advertiser solutions. Introducing enhanced capabilities for Microsoft Advertising Platform users to validate their campaigns with viewability, invalid traffic, and brand safety metrics. Plus, Microsoft Invest users can now leverage these insights for campaigns reaching Microsoft audiences. Learn more in the announcement below. #MSAPartner
IAS and Microsoft Advertising are partnering on a global integration to safeguard and scale your business across the Microsoft Advertising Network. Through our Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement, validate your marketing campaigns using trusted third-party analysis. Our latest collaboration empowers marketers to make data-driven decisions and level up campaign performance. Click the link to learn more: https://lnkd.in/dddPs5wY #DigitalAdvertising #MediaQuality
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Want to know how to make the most of your CTV inventory and stand out from the crowd? You need a sell-side tech partner that can offer innovation, transparency, scalability and performance. Check out our latest article in AdExchanger to learn more here: https://msft.it/6041YAVUf #MSAProduct #MSAPartner
How CTV Publishers Can Thrive With The Right Technology Partner | AdExchanger
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#ICYMI Sell-side curation is on the rise but don't just take our word for it. Learn more in AdExchanger's article which highlights, "Xandr’s success with Curate – which launched months before the company was acquired by Microsoft – is widely credited with kicking off the SSP curation trend." Read the full story here: https://msft.it/6040YfwfM #MSAICYMI #MSAInsights
AdExplainer: The Rise Of Sell-Side Curation | AdExchanger
adexchanger.com
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What a week! See you on the beach next year 😎 #Canneslions2024 #MSACannes2024 Anthony Susi Nathalie Krup Adrian Cutler FRSA Amanda Richman Russ Lynn Denise Scheel Emma White Katherine Eills Alison Farmer Kristin Ogdon MJ DePalma Nick Seckold Lynne Kjolso
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💡 Kya Sainsbury-Carter on how #MicrosoftAdvertising has been evolving and reimagining our business to help drive real outcomes for our partners while speaking at #Canneslions2024. #MSACannes2024
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That's a wrap on #Canneslions2024! We had a blast chatting all things #generativeAI, #RetailMedia, #CTV, #gaming and most importantly, seeing all of you! See you next year 🎉 #MSACannes2024 Rukmini Iyer Tina Aird Michelle Hobbs Dimi Albers Jared Spataro Michael Komasinski MJ DePalma Kya Sainsbury-Carter Crystal Barnes Charlene Polite Corley
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🕰 It's getting late in the week but we aren't slowing down at the Microsoft Beach House! #MSACannes2024 #Canneslions2024 Rukmini Iyer Kya Sainsbury-Carter MJ DePalma Bozoma Saint John Jared Spataro Michael Komasinski Merisa Heu-Weller
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Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host
1wThanks for the collaboration!