🎯 Ready to get ahead of the curve in understanding consumer behavior? Join Lauren Livak Gilbert and Jeriad Zoghby this Thursday, July 18 at 12pm ET as they share key findings from Interpublic Group (IPG)'s latest consumer behavior study. 🔍 Discover how to make your consumer interactions more sticky, understand which channels are best for discovery versus purchase, and gain insights into different demographic preferences and category specific consumer behavior. Register now and we'll save you a seat! 👇 #ConsumerBehavior #MarketingInsights #digitalshelf #ecommerce #brandstrategy
The Digital Shelf Institute
E-learning
Boston, Massachusetts 5,155 followers
Unpacking the future of brand manufacturing in the digital age.
About us
The mission of the Digital Shelf Institute (DSI) is to shape the future of the industry and advance the growth of commerce through community, content, and education. In the digital age, manufacturers have more opportunities to control their commerce destiny than ever before. Taking advantage of those opportunities requires new strategies, agile operations, new partnerships, and continuous improvement in every channel, both online and off. This community was created to bring an ecosystem of experience together to share ideas, outcomes, and strategies that will drive revenue in the years ahead. Become a member here: https://www.digitalshelfinstitute.org/digital-shelf-institute-become-a-member
- Website
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https://www.digitalshelfinstitute.org
External link for The Digital Shelf Institute
- Industry
- E-learning
- Company size
- 11-50 employees
- Headquarters
- Boston, Massachusetts
- Type
- Educational
- Founded
- 2019
Locations
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Primary
Boston, Massachusetts 02110, US
Employees at The Digital Shelf Institute
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Yves Le Breton
Transformative Digital Commerce Leader | CPG Ecommerce Strategy | Omnichannel Optimization | P&L Management | D2C Websites | Amazon Marketplace |…
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Rob Gonzalez
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Imran Saeed
Updates
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💫 Brands are leveraging artificial intelligence for everything from content creation to audience targeting. AI's scalability allows brands to analyze and optimize digital content in ways traditional methods can't match. The Digital Shelf Institute recently hosted a webinar showcasing how top brands like Colgate-Palmolive, Vizit, and Ghirardelli Chocolate Company are using AI to drive better performance on the digital shelf. Learn how brands are maximizing the value of AI and balancing responsible technology use. Check out this week's blog for real-world examples on getting the most out of AI in #ecommerce. ⤵ #AI #DigitalTransformation #BrandInnovation #EcommerceAI
Real-World AI Examples Transforming Ecommerce | DSI
digitalshelfinstitute.org
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🚀 Danone is looking for an Associate Manager, Digital Shelf Measurement / Senior Associate Manager, Digital Shelf Measurement To learn more about these and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
digitalshelfinstitute.org
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🚨 Webinar alert 🚨 As organizations begin to operate in an omnichannel world, category management is no longer just an in-store specialization but one that needs to expand to eCommerce. 💡 On July 17 at 12pm ET, our own Lauren Livak Gilbert will join Russ Dieringer of Stratably to unpack how category managers can apply traditional assortment, pricing and promotions practices to eCommerce, and what they need to do differently. Attendees will learn how to build an eCatman strategy along with the impact it can have on the business. 🔥 Register below ⤵ #digitalshelf #commerce #content #ecommerce #omnichannel #brandstrategy #categorymanagement #retail
Register now!
register.gotowebinar.com
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Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea K. Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q2 based on their research. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #omnichannel #retailers
Sure, Price, But Trust? That’s the Clincher, with Andrea Leigh, Founder & CEO, Allume Group
digitalshelfinstitute.org
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👀 Nestlé is hiring! ➡ Digital Shelf Marketing Manager ➡ Digital Shelf Marketing Specialist To learn more about these and other open positions in the #ecommerce space, check out our job board! 👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
digitalshelfinstitute.org
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📣 Adecco is looking for an eCommerce Analyst - FMCPG. To learn more about this and other open positions in the #ecommerce space, check out our job board!👇 #jobalert #jobposting #dsijobboard #jobopportunity #digitalcommerce #career #ecommercejobs #digitalshelf
Job Board for Hiring Managers and Job Seekers: Ecommerce Jobs | DSI
digitalshelfinstitute.org
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💥 Attending the 2024 Cannes Lions International Festival of Creativity was a true game changer! Brands and retailers are breaking free from traditional shopping norms and embracing a more holistic approach to commerce. They're redefining success metrics, fostering collaboration, and creating shared goals to succeed together. 💡 What can brands learn from this? Craft authentic narratives, deliver personalized content, be bold and open to failure, leverage user-generated content, and keep consumers at the heart of every strategy. 🛍️🎨 Check out Lauren Livak Gilbert's top takeaways from the festival in our latest blog post! ⤵ #CannesLions #RetailInnovation #BrandStrategy #ecommerce
Top Takeaways From the 2024 Cannes Lions International Festival of Creativity | DSI
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🚀 Dive into the world of brand manufacturing in the digital age with the latest episode of the Unpacking the Digital Shelf podcast featuring Steve Dennis. In his new book, "Leaders Leap: Transforming Your Company at the Speed of Disruption," Steve outlines seven mind leaps that leaders must make to drive remarkable success in a VUCA world. 💡 One key principle discussed is the importance of focusing on being special, not big. By narrowing your aim and deeply understanding your customer, you can create a powerful and differentiated brand experience that resonates with your audience. 💥 Another critical concept is starting with "wow." By creating remarkable and emotionally engaging experiences for your customers, you can earn their attention and loyalty, leading to organic word-of-mouth marketing and sustainable growth. 🌟 Lastly, thinking radically is about removing boundaries and redefining your business in innovative ways. By opening your aperture, being intensely curious, courageous, and bold, you can drive transformation within your organization and in your own career. 🎧 Join podcast hosts Lauren Livak Gilbert and Peter Crosby for more👇 #digitalleaders #digitalmarketing #ecommerce #podcast #BrandBuilding #VUCAWorld #LeadersLeap #BrandManufacturing
Aim Much Higher, Move Much Faster, with Steve Dennis, bestselling author of Leaders Leap: Transforming Your Company at the Speed of Disruption
digitalshelfinstitute.org
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🎯 Tired of chasing a moving target? Consumer behavior is constantly evolving, and the old rules no longer apply. But the good news is, you can get ahead of the curve. Join Lauren Livak Gilbert and Jeriad Zoghby, Chief Commerce Strategy Officer, Interpublic Group (IPG) to learn about the key takeaways from IPGs latest consumer behavior study. Some of the insights might not be what you think! Link in comments to register 👇🏻