Join IAS Director Michael Scott Parker, Programmatic Development Manager Brandon Rick, and Product Marketing Manager Emily Healy on July 24 to explore how Context Control helps advertisers protect against unsafe content and aligns your brand with higher-quality, contextually relevant media. Plus, we'll discuss key ways to enhance your audience strategy and drive superior results. Click here to register: https://lnkd.in/eDKW4TVb #ContextControl #BrandSuitability #Webinar #Advertising
Integral Ad Science
Software Development
New York, NY 36,583 followers
A leading global media measurement and optimization platform.
About us
The IAS media measurement and optimization platform delivers the most actionable data to drive superior results. IAS will never ask an applicant for payment during the recruitment process. Always verify job offers through official channels.
- Website
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http://www.integralads.com
External link for Integral Ad Science
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2009
- Specialties
- Media quality, Digital fraud detection and blocking, Ad verification, Ad viewability, Advertising data, Consumer Exposure, adtech, digital advertising, media, and advertising
Locations
Employees at Integral Ad Science
Updates
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The IAS team joined industry partners and customers to gain “Clarity in Cannes” through keynotes and discussions on misinformation, brand safety, diverse leadership, and more. The insights shared underscored the critical need for technological innovation, industry collaboration, and strategic foresight to empower advertisers to safeguard their brands while maximizing engagement and impact. Click here to read highlights from #CannesLions2024 on the IAS Insider: https://lnkd.in/eUKeFUeZ #Misinformation #BrandSafety #Advertising
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IAS CEO Lisa Utzschneider joined Brand Safety Summit Series and The 614 Group CEO Rob Rasko to chat about the exciting developments happening at IAS as we continue to set the global benchmark for trust and transparency in digital media quality through the power of AI and data science. She also dives into how Total Media Quality empowers advertisers to run brand safe and suitable campaigns, address misinformation, detect deepfakes, and more. Watch here: https://lnkd.in/eb2j7gVR #BrandSafety #Misinformation #Deepfake #Advertising
IAS CEO Lisa Utzschneider & Rob Rasko — Industry News From Cannes Lions 2024
https://www.youtube.com/
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Attention continues to be a crucial focus for digital advertisers. While traditional metrics have provided a foundation, it's clear that a more holistic approach to measuring attention is essential to drive superior results. To better understand how attention is related to performance, IAS analyzed data from billions of impressions and conversion events to get a granular understanding of how advertisers can harness attention and better resonate with audiences. Access the research here: https://lnkd.in/em9j-N94 #Attention #ConsumerInsight #Measurement #Advertising
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IAS Managing Director [EMEA] Csaba Szabo joined top regional leaders for a post-Cannes wrap-up interview with Performance Marketing World where they discussed the biggest themes and takeaways from the week. Csaba also emphasizes that the rise of AI brings with it new challenges and opportunities, as well as collective excitement as we develop the next generation of brand safety solutions. Read the rest: https://lnkd.in/gr6Gcrxs #AI #BrandSafety #CannesLions2024 #Advertising
Cannes Lions 2024 in review: 17 marketers look back at the festival that was
performancemarketingworld.com
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As the media landscape becomes increasingly polarized and the spread of misinformation accelerates during election season, how can brands navigate this terrain while still driving superior results? The IAS Election Lab analyzed the rise in political content and misinformation, exploring how IAS Context Control Avoidance segments can be tailored to different brand needs and support responsible media. Read more on the IAS Insider: https://lnkd.in/e3DHruZZ #Elections #ResponsibleMedia #Misinformation #Advertising
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As a #CustomerObsessed organization, we believe that our customers' success is ours, too. Feedback is a gift, and we are always listening to better understand how to support them. Our partners Sangram Patil (GroupM) and Maria Loretta Fernando (Interactive Avenues) took the time to discuss how IAS’s industry-leading solutions and best-in-class approach are driving superior results for brands and advertisers. Head to the IAS Insider to read more: https://lnkd.in/eNhk7w_S #Agency #SuperiorResults #Advertising
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IAS’s CEO, Lisa Utzschneider, joined TikTok’s Robin Shore and Rahul Sharma for a conversation about how we’re bringing advertisers more choice and transparency through our brand safety and suitability measurement solutions, including our latest co-innovation delivering category exclusion and vertical sensitivity controls for advertisers in over 60 countries across TikTok. “𝗢𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗜𝗔𝗦 𝗲𝗻𝗮𝗯𝗹𝗲𝘀 𝘂𝘀 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. 𝗜𝘁’𝘀 𝘃𝗲𝗿𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁’𝘀 𝗮𝗻 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁, 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗳 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 - 𝘁𝗵𝗮𝘁 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗲𝘆𝗲 𝗶𝘀 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗶𝗻 𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝘀𝗮𝗳𝗲. 𝗪𝗲’𝗿𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝗼 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗽𝘂𝘀𝗵 𝘁𝗵𝗲 𝗲𝗻𝘃𝗲𝗹𝗼𝗽𝗲 𝗼𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗶𝘀 [𝗯𝗿𝗮𝗻𝗱 𝘀𝗮𝗳𝗲𝘁𝘆 𝗮𝗻𝗱 𝘀𝘂𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆] 𝘀𝗽𝗮𝗰𝗲.” - Rahul Sharma, Product Lead - Brand Innovation, TikTok Watch the full video on TikTok's new Brand Safety Studio: https://lnkd.in/euJEVH-8
TikTok Brand Safety Studio: Beyond Brand Suitability
tiktok.com
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Actionable data is key to combating the harmful effects of deepfakes and misinformation. By developing the industry’s first deepfake measurement offering, we enable advertisers to further verify the safety and suitability of their digital media investments through AI-powered technology. Backed by our AI-driven Multimedia Technology with frame-by-frame analysis, our offering helps advertisers avoid running adjacent to deepfake content as part of the GARM misinformation category. Read more in EMARKETER: https://lnkd.in/eG7Ju_dh #Deepfakes #AI #BrandSafety #Advertising
Integral Ad Science announces a brand safety tool to avoid deepfakes
emarketer.com
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Last night, IAS hosted the inaugural “Cannes Away from Cannes” in Chicago and brought together a distinguished group of executives for an evening of inspiring conversations and networking. IAS RVP Lindsey Danek moderated an esteemed group of speakers that included Willie Jackson (Starcom), Kelly Chiricotti (SPARK), Brad Moranchek (Kimberly-Clark) for a panel discussion on the topic of AI, Misinformation and the Video Mindset. Thank you to our panelists and guests for joining, and we’ll see you next year!
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