If you want your tech company to become a media company–you need to hire people who have worked in media.
Debatable. If everything new that needs to be built requires someone with prior experience, far less would be accomplished.
I’ve always found this topic to be so irrelevant to the actual issues in B2B marketing (marketers, worry about building a regular company before worrying about building a media one), but this is such an underrated post.
Growth advisor to ventures that command trust | Giver of Damns
8moLooks like its time for me to get back to preparing my 95 theses of why tech companies shouldn't be media companies.