About
Experience & Education
Publications
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Product Marketing Life Podcast | Lauren Pope
Product Marketing Alliance
Lauren Pope gives us an insight into how she got involved in the social media platform and garnered over 40,000 followers, what contributed to her success, as well as what to avoid, plus she gives her top tips for businesses looking to use the site to generate revenue.
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Why Customer Reviews Are a Product Marketing Team’s Secret Weapon
ABTasty
The internet is a wealth of information that has totally transformed the way consumers and companies interact. And if you’re not playing the game by the right rules, you could be setting yourself up for failure before customers even know what you do.
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Interview with Lauren, a Content Marketing Team Lead and Hybrid Remote Worker
Remote Habits
For Lauren, remote work was a non-negotiable arrangement—see how she manages a hybrid remote work situation and her tips for those on the remote job search.
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7 Must-Have Features for Your Sales Enablement Tool
Showpad
The digital age has transformed the way deals are made and accounts are won. Salespeople aren’t beholden to the daily grind of making phone calls. There are endless avenues to win new business and with that comes new technology to make your sales strategy smarter.
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3 RULES FOR REPLYING TO NEGATIVE ONLINE REVIEWS
Seven Rooms
Whether you’re a budding local restaurant or a luxury dining destination, you’re going to deal with your share of negative online reviews.
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How to Overcome the Top 3 Challenges in Tech Recruiting
ApplicantStack
The tech industry is already short 1.1 million workers and by 2030 that number could be as large as 4.3 million. Where do you find qualified candidates when the number of skilled workers seeking new jobs keeps shrinking?
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4 ABM Metrics Your Team Needs to Track
Milkshake
As content marketers who spend every day juggling dozens of projects at once, it can be tough to decide which trends to pay attention to.
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3 WAYS CONTENT CURATION CAN BOOST YOUR MARKETING STRATEGY
Upcontent
Now more than ever marketers are embracing the power of curated content. But it’s important to understand the right way to do things. Even with all the tech in the world available, content curation is still an art. It takes a certain finesse and skill to pull off.
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4 Tips for Hiring Outstanding Talent for Your Small Business
Become.co
Standing out from the crowd is hard enough. How can you compete as a small business in a world full of established titans? Having a solid team to give you a competitive edge is a good place to start.
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8 Little-Known Instagram SEO Techniques for Increasing Reach
Hubspot
Using SEO tactics to boost your engagement on Instagram? It's more common than you think. Here are 8 tricks you can use.
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How to Improve Your Nonprofit Capital Budgeting Process
Centage
Nonprofits aren’t known for having a ton of extra cash on hand. In fact, most are experts at working on a shoestring budget to get the job done.
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Balancing Act: Mastering the Art of Saying No at Work
Timenye
Learning to say no when you’ve got too much on your plate is a skill you’ll need as you advance in your career and avoid being so overwhelmed that you’ll quit.
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What Is An NPS Score? (+Why Your Company Should Track It)
ReferralRock
Do you know what your customers are saying about your product or service? Here’s a better question: do you know if your customers would recommend your product to their friends or family?
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3 Innovative Ways to Provide Effective Employee Feedback in the Digital Age
Beekeeper.io
The modern workplace is going digital and companies are rushing to stay up to date with the latest advances in technology. Is your employee communication strategy equipped for the digital age?
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How to Use Transferable Skills to Change Careers
Hubspot
Changing careers can be daunting without the right skills. The great news is that you probably already have the skills you need, you just don’t know it yet.
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The Impact of Bad Software on Employee Experience
15Five
If you’re not taking into consideration how software impacts employee experience at your organization, you're making a huge mistake.
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Ignoring Big Data Is Hurting Your Customer Experience
DotDigital
In the game of chess, you can lose if you focus too much on the moves your opponent makes and not enough on how much time you have left – the same is true for marketing.
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The Undeniable Link Between Software and Employee Performance
Userlane
Have you ever stopped to think about the impact that technology has on not only your own workplace, but on employee engagement in your company too?
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How to Get Real Twitter Followers Through Amazing Content
Hubspot
Ready to learn how to build your Twitter following? These 10 tips will help you build your brand, improve the quality of your social content, and increase your visibility.
Honors & Awards
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CSO Employee of the Month
G2
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Marketing Employee of the Month
G2
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