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Turning big ideas into profitable brands

So DocuSign has a new logo... What are your thoughts? I personally liked the old mark since it worked as a one color, and was very appropriate for the business. It was clear "sign here"! I also prefer it when brands use Capital Letters to break up words. It helps it read Docu Sign instead of docusign (some long word you don't know how to pronounce lol) https://lnkd.in/eia2HTt8

New Logo and Identity for Docusign done In-house

New Logo and Identity for Docusign done In-house

https://www.underconsideration.com/brandnew

Ariadna Lehn

Founder & Chief Creative Officer at The F* Agency

2mo

This is one of those “don’t break what isn’t broken” kind of thing. They could’ve updated the green and maybe round some edges and that could’ve made the difference. Interested in seeing the full rebrand.

Pietro Ansideri

Logotype and Branding Specialist 💥✌️

2mo

Good points! I’m curious to see the full do docusing rebrand. The logo is not bad but I very much agree with your thoughts!

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I like the original logo better too!

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