Jordis Small’s Post

Turning big ideas into profitable brands

I can't tell you how many times when I ask clients who their target audience is they say "everyone"... I then walk them through why that is a false statement. The truth is, when you are trying to attract everyone, you will attract no one. Want to know more on this topic? Book a risk free chat with me! https://lnkd.in/eisJcBVn

4 Comments

Karen Tatman, CFP®

Trusted Advisor, Founder + CEO at KMT Wealth Management

Love it - Jordis Small! I was just telling someone today about how much you helped me design my brand to attract my niche target audience. You are so good at what you do!!

1 Reaction

Jennifer Stinnett

Owner @ eJenn Solutions | Online Marketing Strategies

I know I didn't say "everyone" when we worked together, but even then, you narrowed it down even more for me! I loved working with you and your team!

Hillary Kane

External Chief Legal Officer ~ Fractional CMO ~ Marketing Agency

Preach!!!

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Jordis Small

Turning big ideas into profitable brands
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"We continue to sell out".... Words straight from our clients mouth... Granted they also have a product that was filling a need in the market and put in the time and effort it takes to start a successful business but they also know value of having a strong brand. Since they have launched so many knock off companies have popped up and they know their brand is helping them set them selves apart from the competition.

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Jordis Small

Turning big ideas into profitable brands
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Summer = Baseball! I have been having some fun lately working on different graphics for a local restaurant that is in the middle of a re-brand ( : If you are not from LA... this is a play on the Dodgers sign at the stadium!
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Jordis Small

Turning big ideas into profitable brands
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Everyone is NOT your customer! Learn why it’s critical for all business owners to know their target audience…
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Jordis Small

Turning big ideas into profitable brands
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What is the value of a logo?
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https://lnkd.in/erte3FqA

Why Brand Matters: Brand Consistency - Stellen Design

https://www.stellendesign.com
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Jordis Small

Turning big ideas into profitable brands
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Why is brand consistency so important?? Here is my favorite analogy, what if your best friend all of sudden changed, they didn't act the same, talk the same or look the same... how long would they stay your best friend?
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Jordis Small

Turning big ideas into profitable brands
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Tiki Illustration for The Hula Hula Room Tiki Bar in Torrance Ca. #tiki #tikibar #tikiillustration #midcentury #branding #tropicalbar #tropical #barbranding #restaurantbranding #illustration #adobe #truegrit #retrosupplyco
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Jordis Small

Turning big ideas into profitable brands
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Your logo is your face. Don’t expect it to represent your whole body or your whole self… its job, like your face, is to identify!
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