Federico Llano’s Post

We've planted +12k trees TATAM Digital In 2022 we started planting 1 tree for every video published in our influencer marketing campaigns. The beauty of this initiative is that: - It's tied with a key business metric. - It involves clients and creators. - It's tangible for our team. Now we joke that we don't plant trees, we plant forests.

I swam the fastest 100mts of my life.. 1:01:05 PB new record. With this time I rank 12° in Spain in my category on the 100mts freestyle race in 50 mts swimming pool. - 3 months of intense training. - Over 100 training sessions. - ~130k meters swum. - More than 60 hours at the gym. I dreamed of beating the 1 minute mark, which I failed to achieve. Regardless, I call this success: - Inspired a bunch of people around me. - Moved me to build new habits. - Pushed my personal limits. - I'm the fittest I've been in my life. - I shared countless hours with friends. - I was an example of effort for my kids. Thanks for all your support. I hope you also have the opportunity to push yourself to new limits. Count with my support.

Tomorrow, it's me against myself. 100m freestyle. I'm competing in the Spanish National Masters Swimming Championship. 13 weeks of training, over 100 sessions, 130k meters swum, and 60 hours in the gym. I'm grateful and proud to have the opportunity to aim for a new personal best. Be your best version.

AI will likely extend the careers of talent & creators, rather than replace them with AI talent. https://lnkd.in/drscfdEs

A true global team. German, French, Italian, English, Spanish. We solve global growth as no one else can.

Esta frase es todo... "Las redes sociales actúan como un brief continuo, reflejando lo que la gente quiere o espera de la marca." Josefina Gaviña - MercadoLibre Los Speakers de las Masterclass de la Influencer Marketing University son oro.

3 "F" of every worthy business project... Finance Freedom Fulfillment Check all three, or keep looking.

UGC creators should be on red alert. UGC is turning AI-GC. We've been sharing our thoughts on AI disruption on Influencer Marketing, and predicted UGC was the most vulnerable category of the creator economy, the most susceptible to transformation. Now Techcrunch reports that TikTok will allow brands to create UGCs (more like AI GCs) with genAI. What does this mean for creators? What does this mean for brands and agencies? Will YouTube and IG follow? https://lnkd.in/dU-iPaBK