Buttermilk reposted this
⚽ 2024 is a huge year for sport. But what does Buttermilk think this means for creators and brands? 🎾 Nearly 50% of women worldwide are into sports, and a whopping 84% of all sports fans are passionate about women's sports. ⛳ Brands supporting this movement are leading the way, creating strong bonds with athletes and fans. Athletes in racing, tennis and skiing are mastering the art of content creation, bringing their incredible stories to life and connecting with us like never before. 🏆 If you want to know more about who's doing it well and how to do it right, Jamie Ray, our Co-Founder and CEO shares some strategies and tactics in this article for WARC 💡 https://lnkd.in/dyCatdBr #creatormarketing #womeninsport