Buttermilk’s Post

Fashion and beauty brands were, and are, creator marketing trailblazers. But how can other industries follow suit? 🤔 Creator marketing has gone from a ‘nice to have’ to an absolute strategy essential. And brands can’t afford to miss out. In our latest article with The Drum, our Co-Founder & CEO Jamie Ray unpacks what other industries can learn from the trailblazers, highlights our favourite approaches and dives into what it takes to tap into culture and communities 🪄 Head over to The Drum to get the full scoop: https://bit.ly/45N8HEp #CreatorMarketing #Culture #Communities

Creator or client, here are the things we think our community need to know about this year's Cannes Lions International Festival of Creativity👇 👥 ‘Community’ was the word of the week. Repeat after us: “creators are the key to your community”. It was the word on everyone’s lips and we’re gassed it’s the Buttermilk tagline. But there’s still so much opportunity to understand creators’ roles. 🗣 Celebrity endorsements are still a thing. With authenticity having more value than ever, brands need to make sure that celebrities are more than just a ‘face’ to the brand. It’s about connecting all the voices together for maximum impact. ⚡Creator campaigns aren’t always social campaigns. Creators can supercharge brand, experiential and social campaigns. But the beauty is in the creative freedom. Too much winning work was part of a ‘bigger idea’ that the creators were executing. We want to see creator-first, not second campaigns. 🤔 We need more curiosity and compassion. Every creator on stage spoke about alignment and how they want to work with brands that are the right fit. The more brands can understand why and how a single creator or type of creator should work with them, the better the outcome. 💞 Creator marketing isn’t going away. It’s clear this new(ish) discipline is gaining traction and respect. The Creator pass and HQ are signs of that. But there’s so much room for innovation, newness and we should be excited about what’s to come. Want to hear more about our favourite sessions, connections and experiences this year or want to start planning for next year? Let’s chat 💬 #CannesLions #CreatorMarketing #CannesLionsFestival

#CannesLions is supporting the growth of the creator economy and we love to see it 👏 Creators have been making a huge impact at this year's Cannes Lions International Festival of Creativity with the help of the #LionsCreators debut. Not only does it highlight the undeniable value creators bring to the table, but also that the industry is taking notice – and we're loving watching this unravel on the ground 🤩 Thank you Digiday for the conversation 💡 #CannesLions2024 #Cannes

We are Influencer Marketing Awards finalists 🎉 We’re so excited that our #MomentsThatMatter campaign for Mitchum has been shortlisted for the Best Micro-Influencer Campaign at the awards 🏆 We absolutely loved working on this incredible project in partnership with Revlon to build and strengthen the Mitchum community. The use of our micro creators at a grassroots level helped break down the taboos around sweat and inspire social confidence – proving the power of building your community from the ground up. Keep your eyes peeled for the ceremony announcement 👀 #GIMA24 #InfluencerMarketingAwards

💡Run don’t…crawl(?!) to get your bedside table, bedtime companion. 👼🏾 Hatch lost the ‘Baby’ from its name in 2017 and has continued to grow up real fast. 😎 But how did a kids' product drive consideration amongst an adult audience? 👩🏾💻 You can read our wonderfully insightful Creator Strategist Sienna Santer thoughts in this article with Modern Retail: https://lnkd.in/g-9eVypJ 👩🏾🎤 Leaning into your core audience, collabing with celebrities and creators, as well as tapping into subcultures can all help a brand come out of its lane. 🤳🏾 One thing is critical though: authenticity. #creatormarketing #collabs #celebrityendorsement #modernretail

🔭 It’s time to start future gazing! 🔭 Gen Alpha is set to be the next key demographic for brands and agencies. Our Strategy team - shoutout to Butter-alumni Josie Day for leading on this with Director of Content Strategy Caner Daywood - has partnered with GWI data and insights team to deliver core content learnings, consumer habits, and the multitude of opportunities this group presents. We’ve also spotlighted standout creators to watch. For an in-depth read, follow here https://lnkd.in/eCxzikz3 Want to learn more about creators leading culture and change? Get in touch! #GenAlpha #Demographic #InfluencerMarketing #Insights

⚽ 2024 is a huge year for sport. But what does Buttermilk think this means for creators and brands? 🎾 Nearly 50% of women worldwide are into sports, and a whopping 84% of all sports fans are passionate about women's sports. ⛳ Brands supporting this movement are leading the way, creating strong bonds with athletes and fans. Athletes in racing, tennis and skiing are mastering the art of content creation, bringing their incredible stories to life and connecting with us like never before. 🏆 If you want to know more about who's doing it well and how to do it right, Jamie Ray, our Co-Founder and CEO shares some strategies and tactics in this article for WARC 💡 https://lnkd.in/dyCatdBr #creatormarketing #womeninsport

Gap is back. Just look at that content 👏 Here's a small glimpse into our creators' content that helped curate lasting moments for the brand's #LinenMoves campaign. After the huge launch of their Tyla x Jungle collab that got everybody talking, we were brought on to re-root the brand into culture and make sure Gap's name was at the forefront of conversations 🔥 We didn't just identify the perfect tastemakers for the brand, we inspired them to create relatable content that drove action within their communities. #Communties #Culture #Creators #Fashion #Jungle #Tyla