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Just published – Smart TV Buyer Insights Survey by 91mobiles, based on the voice of 3,000+ consumers   The study looks at which smart TV brands are popular among buyers, what factors matter most to them while buying a new TV and which brands they want to upgrade to next.   A special shoutout to Debasish Jana at IDC India for his invaluable inputs in helping us design a well-rounded report. And a big thank you to Navkendar Singh at IDC India for being kind enough to pen a foreword on his views about the Indian smart TV market.   A quick preview of the top insights from the survey: - Samsung India is the most popular TV brand, followed by Sony India - Brands likely to see a jump in ownership share: TCL Electronics India, Acer, Hisense India and Xiaomi India - Over 4 in 10, people buy a new TV solely for an upgrade  - Around 40% would prefer Android TV as their next TV - Almost 80% of people said display technology matters most when buying a new TV   Write to us at survey@91mobiles.com for your free copy. Upasana Joshi Sameer Mitha Deepak Dhingra

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