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In our recent Smart TV Buyer Insights survey, we asked over 3,000 TV buyers about the key aspects they consider when purchasing a new TV. Here’s what matters most to them: 1. Picture quality was rated by 50% consumers as the most important factor 2. Almost 70% TV shoppers consider user interface and navigation very important 3. Android TV is the most popular and preferred TV operating system 4. 7 in 10 people want display enhancing features like Dolby Vision IQ, HDR10+ in their new TV. Read our article to deep dive into insights unveiled in the Smart TV report: https://lnkd.in/gNJQNbvf Write to us at survey@91mobiles.com to get your free copy of the full report.

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