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Henry Ford said, “If I’d have asked people what they wanted, they’d say faster horses.” The current sentiment around AI is somewhat similar and it was the hot topic of discussion at the recently held Pitch CMO Summit Delhi Edition. 91mobiles hosted an engaging panel where senior industry leaders dived deep into “How Gadget Brands are Rewriting the Marketing Playbook in an Era Dominated by AI with a Focus on Tech-Savvy Consumers”. Here are the key takeaways: 1. Communicate the use cases to users - Illustrate AI's practical applications to show how it enhances daily life, even for tech-savvy users. 2. Simplify feature naming and messaging - Use clear and straightforward names for AI features, like "AI Photography," to make benefits easy to understand. 3. Promote AI as a Beneficial Tool - Emphasize that AI enhances productivity and efficiency, positioning it as a helpful enabler, not a job replacer. 4. AI is new for consumers, so be patient - Keep building new use cases and share the same with users as they are yet to understand the true potential of AI.   Watch the full recording of the session: https://lnkd.in/gdrKKC_T Looking forward to being part of such insightful discussions and collaborations with industry leaders! Shivam Ranjan | Sumit Sonal | Puravansh Maitreya | Vipin Yadav | Sameer Mitha | exchange4media

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