Micha Hershman

Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Aligning sales and marketing is crucial for business growth, but it's not always easy. I've always worked diligently to foster a positive and respectful relationship with sales teams. This article provides some helpful key steps marketing leaders can take to build a positive relationship between them and sales. Check it out to learn how to foster better sales-marketing alignment in your organization. https://lnkd.in/gugjVKPn

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Tomorrow at 10AM Pacific I'm hosting a live webinar about how to build high-converting lead lists. In my experience, 80% of your success in sales comes down to who you're targeting in the first place, but this topic doesn't get much love in the popular discourse. So, tomorrow we'll dive into how to build highly segmented, targeted lists that will set you up to have meaningful conversations with your prospects. Dropping the registration form as a comment — hope to see you there!

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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What is sales readiness? And why should you care about it even if you're not in sales? Making sure your sales reps are prepared to have thoughtful conversations with customers is essential, especially now that customers have a lower tolerance for inauthentic, rote buying experiences. Customers want to leave a conversation not only with a smile on their face, but with confidence that your company is right fit for them, for both the present and the future. And EVERYONE has a stake in that. So you need to make sure, in whichever way you can contribute, that your sales reps are ready to give customers that secure feeling. How are you contributing to your sellers' readiness? #salesreadiness #salesenablement #buyingexperience #guidedselling

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I'm overwhelmed by the idea that any news organization would cover me joining a new company. Part of me desperately wants to hide from this type of attention but I'm also honored to be a part of this team. It's only been four short weeks. But that's been more than enough exposure to know we're building something that will transform manufacturing. It's also clear that the experience of building CADDi in the US is going to transform me and all the great people I'm lucky enough to call teammates. If being a part of that sounds interesting to you, I hope you'll send me a DM or a connect. CADDi, #manufacturing, #artificialintelligence, #creatingvalue #

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Forget Inbound and Outbound artificial boundaries...and your old-fashioned play(s)/silos by Sales or Marketing in our new "B2B buyer in full control" world. No more spamming, sequences, non-personalised, un-engaging messages please SDR/AEs bombarding me;)... ending up straight into our Junk and Trash WATCH my one-min summary shown (SLIDES AVAILABLE) in June's Revenue Marketing Alliance Product Marketing Alliance ABM summit (watch on demand see link in comment) on https://lnkd.in/e2-4aZXR Thx as always Andrei Zinkevich Vladimir Blagojević Fullfunnel.io too for the usual inspiration, Elena Simou also, lkg fwrd to sharing more soon! It is all about an integrated AllBound, "a la ABM" playbook and even more importantly a GTMOps / RevOps mindset and framework. ABM = GTM: Pure & simple. Not Marketing, not Sales but cross-Product, CS, Sales, Marketing and related teams, all for the full customer journey benefits...from new sales to renewal & expansion (incl Partners) You need to (1) focus on enabling & boosting your Go To Market strategy, which motion(s) or which mix of, PLG, SLG, PLS or whatever.. (2) adapt your ABM playbook, craft your strategy and segmentation as you see here from top to bottom. What are the��cohorts, firmographics, attributes, triggers, HubSpot properties, you name it, that are critical to define these cohorts with first, second or third-party data or other... selecting your most promising accounts using predictive AI, scoring, buying intent tactics and MarOps set-up

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Salesloft’s data science team recently gathered insights from over 2,000 meeting recordings and transcripts associated with more than 1,200 deals. What did they discover? The deals that discussed timing early on in a deal cycle tend to accelerate to the next stage faster and are more likely to move to closed won. Sales leaders, your reps can use these timing-related questions and statements in their next discovery: https://lnkd.in/e9G2mumG

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B2B organizations face more pressure to be more productive across all their sales channels, especially in complex negotiated contracts. Successful offers must have the right products, at the right prices, with the right incentives, at the right time. Learn how the best of the best win more, and win faster. Join our webinar: From Chaos to Clarity: Using CPQ for Sales Success. It's set for Thu 18 Apr at 10a ET / 4p CET. https://lnkd.in/eHXbZmWm  

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Check out this quick video how Altify Account Plans can help you find pipeline in existing accounts and help you GROW revenue.

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UDAAP compliance in marketing has never been more crucial! PerformLine’s latest report dives into data-driven insights and actionable strategies to stay compliant. Learn how to protect your organization - get the full report! https://lnkd.in/dHKRiq6Y #MarketingCompliance #Report #UDAAP

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Looking for ways to get high-value insights from documents faster? I shared some thoughts with Entrepreneur Media on how AI Assistant for Acrobat can super charge productivity

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#RevenueOperations and #SalesLeaders you should register for this webinar. It's gonna be a good one! I've worked at companies with great RevOps and great Sales Leaders; but sometimes (not always!) they haven't been super well aligned on goals and solving pain points. But when they were, it was magic! 🧙‍♂️ Terminus has it locked in right now and this webinar will share their tips, tricks, stories, examples, etc. Come and listen to what's working for them!

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It’s never been more difficult to be in sales. To be successful, you need high-value outbound messaging that distinguishes you as the right solution for your prospect. But let's face it — not all reps have the time or access to real-time data to truly understand each prospect's needs...  It's time to meet SAM, the AI-powered sales assistant from Similarweb. Only with SAM do you get: 💡Prospect-tailored insights based on buyer intent, sales signals, and your prospects’ use case 📬Hyper-personalized, ready-to-use outbound messaging that spotlights your company as the right solution 🗓️Instantly generated insights accessible through Gmail and Google Calendar, making sales reps ready for any meeting  You can learn more about SAM’s capabilities here → https://bit.ly/3QOi5BB

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When you’re the CMO of 5 different companies you leverage voice enabled conversational AI to deliver high quality leads to your various sales teams. Of course when one of those companies is a conversational AI company you get to write the scripts and prompts at 3:30am! Revmo AI Providertech

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Aiming to build an #AI-powered sales tech stack? Look no further than this comprehensive guide by eWeek, which recommends an AI-powered enablement platform like Seismic. "[Seismic] automatically recommends the most effective content to sales reps based on specific deals, ensuring that they are always equipped with the most relevant and impactful sales materials." Learn more in eWeek:

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