Todd Lebo’s Post

What are the most impactful multi-channel tactics in 2024? Social media, email marketing, digital advertising, video, influencer marketing, or something else?  Ascend2 fielded the Multi-Channel Marketing Trends in 2024 survey to discover the most impactful channels, most significant challenges, use of personalization, emerging trends, and more. Here is a link to the report. https://lnkd.in/egk_ZqGt So what are the most impactful tactics? The top three are social media, digital advertising, email marketing. Here is the chart showing 2023 vs. 2024.

B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

Social Media’s the Most Impactful Channel for Customer Acquisition, B2B Marketers Say https://lnkd.in/guqvH8iE Marketing Charts with Stirista & Ascend2 research.

eCommerce Marketing Automation: How to Woo Your Customers Without Lifting a Finger https://lnkd.in/eWx3prf9 SendPulse with Ascend2 research.

Industry KPIs: Email open rates climb dramatically as signal loss draws near https://lnkd.in/evCvpKxq EMARKETER with Ascend2 research.

The Top Marketing Challenges Small Businesses Face https://lnkd.in/dcGfV3be MarketingProfs with Constant Contact and Ascend2 research.

B2B marketers say improving data quality is top priority https://lnkd.in/gS-JnBFX MarTech Constantine von Hoffman with Anteriad & Ascend2 research.

Which Data Sources Are B2C Marketers Using to Build Their Target Audiences? https://lnkd.in/ggN3Ky9J Marketing Charts with Porch Group Media and Ascend2 research.

Agency Service Divide: Brands Are Far From Happy https://lnkd.in/gqXSSu8P MediaPost with Wpromote & Ascend2 research.