About
Articles by Helen
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How to measure ABM: KPIs for short-medium-long term success
How to measure ABM: KPIs for short-medium-long term success
By Helen Brown
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Has COVID changed attitudes to outsourcing marketing?
Has COVID changed attitudes to outsourcing marketing?
By Helen Brown
Contributions
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What do you do if your previous experience isn't helping you advance in B2B Marketing Strategy?
If you are in-work, consider what the company can support you in accessing. B2B Marketing conferences, roundtables and other events are brilliant ways to absorb first hand practical advice. Consider taking a more pro-active approach to finding a coach or mentor - identify people you admire, and reach out to them to ask if they are interested in sharing experiences on projects you've each worked on to exhange notes and ideas.
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You're a new consultant in B2B Marketing Strategy. What mistakes are you making?
There is so much insight available by talking to your sales teams. So often, win loss data from bids and prespectives on what was said in the room are ignored or taken as a snapshot but not gathered systematically. So direct customer research is important, but there's a lot to be gained by talking to the people who are in market every day as well.
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How can you use social proof to strengthen your value proposition?
In my experience, in B2B Marketing far too many companies opt to lead with functional benefits in their value propositions. It is not your feature list. In today's world, you first have to capture someone's attention. Give them an emotive reason to read more about you. (read: Thinking Fast and Slow, Daniel Kahnman). Do get under the skin of your audience, and don't ever think you only have one buyer. The average B2B buying centre is now 14 to 23 people (Gartner). So the more specific you can be to their needs the better.
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You’re a new manager with a team to lead. How can you earn their trust?
Being humble is one of the greatest traits in a leader. If you simply aim to demonstrate by example you risk burn out and also stifling the potentially brilliant ideas of your team. So be open, and clear about their role and potential impact. It opens a whole new arena for creativity. Lastly, trust but verify until trust is earnt (on both sides)
Activity
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How I overcome my fear of public speaking: 11 tips for that moment in the spotlight
How I overcome my fear of public speaking: 11 tips for that moment in the spotlight
Liked by Helen Brown
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What a great couple of days at MAD//FEST LONDON ... A huge shout out to Ian Houghton and the rest of the Madfest team who pulled it out-the-bag to…
What a great couple of days at MAD//FEST LONDON ... A huge shout out to Ian Houghton and the rest of the Madfest team who pulled it out-the-bag to…
Liked by Helen Brown
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The time has come, the Walrus said, to talk of many things... But not of shoes and ships and sealing wax, but of my profound thanks to the IBMers…
The time has come, the Walrus said, to talk of many things... But not of shoes and ships and sealing wax, but of my profound thanks to the IBMers…
Liked by Helen Brown
Experience & Education
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The Survivors Trust
View Helen’s full experience
See their title, tenure and more.
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Licenses & Certifications
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aCIM
Chartered Institute of Marketing
Volunteer Experience
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Volunteer
Pets As Therapy
- Present 2 years 9 months
Social Services
Sharing the kindness, soul and love of my amazing dog Soup who listens to children with special needs to read.
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Chair, Group Women's Network
Vodafone
- 2 years
Transformed the Network into to a focussed leadership and development group. Centred around supporting and driving the Vodafone Group’s strategic vision for diversity and a personal passion for giving Women the confidence to reach for their goals. Key focus of my tenure was; establishing a sustainable structure including the recruitment of a Steering Committee, Sponsors and Programme managers as well as Vision and Objectives. Defining a Programme Plan, Work Streams and Events Strategy. Outreach…
Transformed the Network into to a focussed leadership and development group. Centred around supporting and driving the Vodafone Group’s strategic vision for diversity and a personal passion for giving Women the confidence to reach for their goals. Key focus of my tenure was; establishing a sustainable structure including the recruitment of a Steering Committee, Sponsors and Programme managers as well as Vision and Objectives. Defining a Programme Plan, Work Streams and Events Strategy. Outreach to build cross-company relationships and joint activities and Thought Leadership via active membership of The Network of Networks which includes the Heads of Women’s Networks from 125 FTSE 100 companies.
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Ambassador
The National Autistic Society
- 1 year 8 months
Advocate and Fundraiser for the Society within Vodafone
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Regional Development Officer, Belizian Government
Challenges Worldwide
- Present 21 years
Economic Empowerment
Worked to develop & grow microbusinesses, advising on growth strategy and marketing. Also assisted in the running and management of a Local Council in rural Belize, principally through the interpretation of Central Government Policy and advising on basic accounting and management approaches.
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Join now to viewMore activity by Helen
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Well, that was a blast! 🔥 Just had the privilege of running a Social Selling Masterclass at B2B Marketing's flagship event, #b2bignite, in…
Well, that was a blast! 🔥 Just had the privilege of running a Social Selling Masterclass at B2B Marketing's flagship event, #b2bignite, in…
Liked by Helen Brown
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After almost 5 incredible years at Vodafone, it's time for me to say goodbye. It's been a journey filled with growth and countless memorable moments…
After almost 5 incredible years at Vodafone, it's time for me to say goodbye. It's been a journey filled with growth and countless memorable moments…
Liked by Helen Brown
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Lovely to listen to not one but two of Seeblue ‘s clients on stage at #b2bignite talking about the criticality of commercial marketing. It’s…
Lovely to listen to not one but two of Seeblue ‘s clients on stage at #b2bignite talking about the criticality of commercial marketing. It’s…
Shared by Helen Brown
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Myth busting with Rachel Fairley at #B2BIgnite love the start with the problem, not the strategy!
Myth busting with Rachel Fairley at #B2BIgnite love the start with the problem, not the strategy!
Liked by Helen Brown
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#b2bignite is a go! While we don’t have a stand (this time!) Helen and Orla are there soaking up the atmosphere and tapping into the priorities…
#b2bignite is a go! While we don’t have a stand (this time!) Helen and Orla are there soaking up the atmosphere and tapping into the priorities…
Liked by Helen Brown
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Ready to rock for IGNITE tomorrow! I’ll be the guy dishing out awesome decks of B2B marketing Top Trumps cards 🃏 Come grab a pack from me if you…
Ready to rock for IGNITE tomorrow! I’ll be the guy dishing out awesome decks of B2B marketing Top Trumps cards 🃏 Come grab a pack from me if you…
Liked by Helen Brown
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