Geoffrey Sanders

New York, New York, United States Contact Info
3K followers 500+ connections

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About

Marketing leader and eCommerce general manager with proven ability to leverage data and…

Activity

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Experience & Education

  • Firstleaf

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Publications

  • “Marketing Champions” with Geoffrey Sanders from Firstleaf

    Daily Ad Brief

    Each week on “Marketing Champions,” our host talks to marketing experts across the country. This week our host speaks with Geoffrey Sanders from Firstleaf.

    See publication

  • Keynote Panelist: 5 Industry Leaders on the Future of Digital Marketing

    Affiliate Summit West 2021

    Join 5 major US advertisers as they discuss the future of digital marketing.
    - How did the last 12 months change marketing budgets and the marketing mix?
    - What’s their budget allocation for the upcoming year?
    - How is the affiliate channel developing in their future plans?
    - Where do they see the future of the channel?
    - What do they see as inhibitors to the growth of the channel?

    See publication

  • Panelist: Marketing Attribution In Support Of A Full-Funnel Strategy

    CommerceNext

    Full-funnel attribution has always been a complex proposition, but the demise of third-party cookies will only make it more complicated. At the same time, consumers demand better experiences, which means synthesizing a lot of data to create individual journeys at scale in order to improve 1st party targeting. In this webinar we will look at what data we should be gathering and how to effectively target customers to create and sustain a full-funnel marketing strategy.

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  • Panelist: Finding & Fostering Growth Talent

    Portage Perspectives

    Growth marketers are often tasked with disrupting companies, but in the process, have disrupted the marketing function itself. Today’s growth leaders require an understanding of not only traditional marketing, but analytics and product as well. This unique combination is difficult to find and challenging to recruit & retain.

    Join us for a live discussion and Q&A on how leading brands are finding & fostering growth talent. We will review the skills required for growth, offer advice for…

    Growth marketers are often tasked with disrupting companies, but in the process, have disrupted the marketing function itself. Today’s growth leaders require an understanding of not only traditional marketing, but analytics and product as well. This unique combination is difficult to find and challenging to recruit & retain.

    Join us for a live discussion and Q&A on how leading brands are finding & fostering growth talent. We will review the skills required for growth, offer advice for sourcing and evaluating these traits, and hear first hand from leaders on the forefront of recruiting some of the world’s leading growth talent

    See publication

  • Panelist: Beyond the :30 - How To Reach The New Wave of Consumers

    Advertising Week 2019 Panel

    What should digital fluency really mean to marketers? What messages resonate best with a consumer who over-indexes on technology vs. someone who only uses technology when they absolutely have to? Hulu's Head of Research, Julie DeTraglia, explores consumers attitudes and interactions when you go beyond the :30-second ad alongside two top brands.

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  • Keynote Panelist: CRM Programs That Move The Dial For Your Business

    eTail East

    This keynote session is all about retention – how to engage customers, drive loyalty and ensure your CRM strategies are actually working. Our panelists will delve into their retention channels, what is working, what isn’t, and how to drive success in CRM for the future.

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  • On-Stage Fireside Chat on Mobile & Direct Response Marketing

    Facebook IQ Live New York

    Discuss mobile-first strategy, mobile marketing tactics, and successes/challenges/goals born from shifting consumer behavior.

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  • Stoking The Fire Of Marketing Innovation

    Direct Marketing News

    Featured as winner in the Email Marketing Innovation category for the 2015 Marketing&Tech Innovation Awards.

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  • 7 Lessons From Email Marketing Innovators - Panel Discussion

    Direct Marketing News

    Summary of a panel discussion at Direct Marketing News' 2015 Marketing&Tech Innovation Summit, where Citi won the Email Marketing Innovation award.

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  • AOL Programmatic Pioneers - Invited Speaker

    AOL Programmatic Pioneers

    Speaking engagement about programmatic display media buying. Series posted here: http://www.aolplatforms.com/perspectives

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Honors & Awards

  • Forbes CMO Next 2021 Honoree

    Forbes

    “CMO Next” highlights 50 CMOs that are using innovation, technology, creativity and culture to reimagine, reshape and reinvent the CMO role.

  • 2016 Leadership Journey Participant

    Hudson's Bay Company

    Selected for Hudson's Bay Company's Leadership Journey program, HBC’s enterprise-wide leadership development program for a select Vice President population. Leadership Journey is HBC’s multi-tiered, enterprise-wide leadership development program.

  • 20 Rising Stars in Financial Marketing (2014-2015)

    The Gramercy Institute

    The Gramercy Institute's "TWENTY RISING STARS" honoring twenty up-and-coming leaders in the financial services marketing industry.

  • 2012 Leaders in Excellence Award

    Citi NA Consumer Banking

    Awarded to top 1% of Citi North America Consumer Banking staff.

  • 2012 Leader Accelerator Program Participant

    Citi NA Consumer Banking

    Accelerated Leadership Development and innovation program for top 30 Senior Vice Presidents within Citi's North America Consumer Banking business.

  • 2008 Chairman's Leadership Award Winner

    Citi Cards

    Awarded to top Citi Cards employees.

Organizations

  • CommerceNext

    Advisory Board Member

    - Present

    CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands.

  • General Assembly

    Member of Digital Marketing Standards Board

    - Present

    Appointed to General Assembly's Digital Marketing Standards Board (https://generalassemb.ly/credentials/standards-boards), focused on shaping the future of the marketing industry by establishing measurable, clear benchmarks of what defines excellence within the field. Spanning platforms, practices, and analysis, this collection of leaders will work in concert to provide transparency into digital marketing careers.

  • Beta Gamma Sigma

    -

    - Present

    Beta Gamma Sigma is the premier honor society recognizing business excellence.

  • Alpha Epsilon Pi Fraternity

    -

    - Present

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