About
Articles by Linda
Contributions
-
Your marketing team needs a CRM software upgrade. What’s the best way to choose the right one?
Having been a buyer, influencer and user in a number of large firms, and consulting on this issue now, there are three key components that should drive the discussion: *What does your company actually use the CRM for (versus what they want to do with it); *What do the people who use the system every day say is missing in terms of data, reporting, information, etc. *How will the migration take place? Over what time period and who will be involved in supporting this? Don’t start the process to shift systems unless you can answer (at minimum) those questions. I’ve seen many firms move from one system to another for all the wrong reasons and be unhappy with the results.
Activity
-
When Social Media Works (With Just One Response) I wrote a post on IG the other night. My instagram is a little more personal, more photo driven and…
When Social Media Works (With Just One Response) I wrote a post on IG the other night. My instagram is a little more personal, more photo driven and…
Shared by Linda Orton
-
Do you know what the five #Olympic rings represent? And why they are the colors they are? It’s always wonderful to tell a story that teaches and…
Do you know what the five #Olympic rings represent? And why they are the colors they are? It’s always wonderful to tell a story that teaches and…
Shared by Linda Orton
Experience & Education
-
Riveron
View Linda’s full experience
See their title, tenure and more.
or
Publications
-
Marketing and Business Development: Two Sides of the Same Coin
ABA Law Practice Management
See publicationAmerican Bar Association's Law Practice Management magazine. Email me for a PDF at Linda
at LindaOrtonConsulting.com if you don't have access. -
Blog Author through Passle
Alvarez & Marsal
See publicationVarious articles on marketing, communications, recruitment, management and leadership.
Projects
-
Legal Sales and Services Organization
-
TED style speaker for Using AI for Surgically Precise Networking. Boston, June, 2024
-
Keynote Speaker, TMANY, Thriving During the Chaos of Innovation
-
Keynote Speaker for the Treasury Innovation National Symposium hosted virtually in March, 2023. Presented to almost 1000 treasury professionals about operations and business changes they need to make to thrive, not just survive. Highly ranked feedback for this fast paced 45 minute presentation.
-
Marketing Panel, Tufts University
-
Participated as an expert to a marketing class at Tufts as they prepared a marketing plan for a management consulting firm. Provided feedback and guidance on traditional and digital marketing programs.
-
Tips for Building Your Career, Legal Marketing Association NorthEast Bootcamp
-
Spoke on a panel and shared information about how to grow a career in professional services marketing.
-
Managing a Global Marketing Team, Present and Future, OnCon 2021
-
-
Presentations to The Masters School Parents & Alumni on "Shifting Careers During Chaos: Using LinkedIn for Networking and Business Development"
-
-
NYHRPS, Business Leaders on the Business: The CMO's Take
-
Panel discussion with industry leaders presented to CHRO group.
-
Promoting the A&M Brand and Creating Your Own Brand
-
Presentation to Young Professionals Group at A&M.
-
Branding for Your Board. Branding for Yourself. Presentation and workshop to the Executive Women’s SIG of the NYSAE. New York, NY
-
-
Coffee with a CXO, YJP
-
Presented to and led a workshop for Young Jewish Professionals that addressed branding, sales and marketing issues for a diverse group of attendees in healthcare, technology, advertising and consulting.
-
Speaker, GroPro Annual Conference, Marketing & Communication Case Study, Segmented and Targeted Approaches for Driving Maximum Impact Marketing Using Digital Advertising and CRM Systems, New York
-
-
Speaker, Chapman & Cutler, Private Event: NY Women in Finance, Personal Branding: Vision and Visibility, “The Branding 100” New York
-
-
Speaker, New York Legal Marketing Association, CMO SIG, The Shifting Paradigm: How Other Chief Roles Intersect with the CMO, New York
-
Honors & Awards
-
Bronze Telly Winner in Social Video for Leadership. Action. Results. Brand Video
The Telly Awards
Award won for script and professional voiceover for short brand video communicating A&M's global Leadership. Action. Results. tagline.
https://www.youtube.com/watch?v=4EfspKSidqE&t=5s -
Passle Outstanding Performance Award
Passle
For outstanding achievement deploying and supporting Passle’s Blog platform across the global firm.
-
Top 50 Marketer Award
OnCon Icon Awards
For excellence and leadership in global marketing.
-
Fellow of the College of Law Practice Management
College of Law Practice Management
For career contributions to the business of the law.
-
First Annual Thought Leader of the Year Award
New York Legal Marketing Association
For contributions to the legal and professional services industry through strategic, video and digital marketing.
Organizations
-
Legal Marketing Association
Myriad Board Positions
- -
University of Chicago Alumni Club of New York & Westchester
Various Positions, including Chair of Alumni Recruiting, Membership and Marketing
-
Recommendations received
-
LinkedIn User
29 people have recommended Linda
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Linda Orton in United States
-
Linda Orton
Manager at St.George Ford
-
Linda Orton
Facilities Coordinator at SUNY New Paltz
-
Linda Orton
MBS Pass Through Trading at Vining Sparks, IBG
-
Linda Orton
--
17 others named Linda Orton in United States are on LinkedIn
See others named Linda Orton