Dr. Alvin Glay’s Post

Join us today at 1pm ET to hear insights on how to approach Retail Media to drive more efficient and effective marketing for brands. The proliferation of networks and a lack of clarity around metrics and ROI mean that navigating retail media can be a struggle. The way forward for brands is to build outstanding customer experiences and effectively engage shoppers through retail media networks. #RetailMedia #CPGBrands #Learning #Marketing

Enjoyed speaking today at the Connected Commerce Forum about Unified Commerce on behalf of the amazing team at Advance powered by Loblaw. Our 3 takeaways for what every marketer should be doing to unlock the power of retail media? 1. Optimize your campaigns for digitally influenced customer journeys 2. Plan marketing campaigns with emerging ad platforms across the purchase funnel 3. Utilize actionable and credible insights to measure success #strategyCCF #retailmedia #media

It’s time to revolutionize your retail media strategy! 🛍️ Dive into the transformation of retail media and discover how to meet rising advertiser expectations while delivering superior results. 🛒 Learn the essential steps to develop a customer-first approach and unlock the power of personalized shopper experiences. ✨ Don't miss out on the best practices and innovative solutions, download the ‘Personalization in Retail Media’ E-book now: https://lnkd.in/g7XdyH7G #RetailMedia #CustomerFirst #Personalization #RetailInnovation

Retail media has undergone revolutionary change since 2012. Sophistication is increasing among all players, but advertiser expectations also continue to rise. Retailers that make a shift to a customer-first approach will start with defining a strategy that will deliver an optimal and personalized shopper experience.   Read our guide to learn the key steps required to develop a customer-first approach to retail media - and best practices to consider in planning for this shift 👉👉 https://lnkd.in/egtSmd2X

Guest Post: How Digital Engagement Is Reshaping In-Store Buyer Journeys (16:9): Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but ... #DOOH #digitalbillboards #digitalsignage

The big brains at Smoking Gun Agency have been working on an insightful new report looking at consumer shopper behaviour. Sign up now for our Wednesday webinar to learn all about it #insights #marketing #FMCGmarketing #publicrelations

Guest Post: How Digital Engagement Is Reshaping In-Store Buyer Journeys (16:9): Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but ... #DOOH #digitalbillboards #digitalsignage

Did you know that some Beauty & Personal Care businesses are doing 28% of their total sales via digital channels? Others are as low as 12%. Brands are now optimizing their approach to traffic building and conversion strategies for different online channels based on shopper missions. If you're looking for insights on the Beauty & Personal Care business, look no further than Flywheel Retail Insights' latest publication on Digital Category Excellence. Reach out to me for an infographic and start optimizing your digital approach today! #beautyindustry #digitalmarketing #retailinsights #flywheeldigital

Are you ready to accelerate your business growth by unlocking the potential of personalization for anonymous shoppers? 📈 🖥️ Join Insider’s Austin Blank, Director of NA Expansion, on Thursday, September 7th at 11:00am PST for this live session to learn best practices and creative tips for engaging anonymous audiences to drive more revenue.  👉 Get registered now >> https://bit.ly/47LvSQb #personalization #anonymousshoppers #retail #ecommerce #growth #webinar

In 2023, experts are framing the future of DTC as one in which retaining loyal customers will be critical for larger organizations, while smaller and mid-size DTC brands will dive even deeper into acquiring new and loyal shoppers to drive revenue. That just an example of the insights packed into this new State of DTC report from the Custom in-house team at Digiday Media and the experts at Klaviyo, our partners on the project. Click here to get the full report: https://lnkd.in/epUfTP4y