Erica Meyer

Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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📊 Ad Measurement 🎯 Attribution 📈 Incrementality 📺 Media Mix Modeling (MMM) 🧪 Testing As you know, these are all near and dear to the Round Barn Labs team and me, and they are central to our discussions of learnings on the Always Be Testing podcast! When budgets are tight, and more rigor than ever is needed to measure performance marketing, you better have your ad measurement game TIGHT or TOIT, depending on your preference 😉 Jeff Greenfield is an ad measurement veteran who nails Episode #43. 🏫 Built and sold C3 Metrics based on tagging solutions to understand multi-touch attribution 🏡 Rise of walled gardens, no impression tags in TikTok and Snap 🔏 iOS 14.5 changes 🍪 Pending Cookie Deprecation 💻 Measurement cannot be at the user level anymore 🚀 Launched Provalytics to address a hybrid of MMM and cookieless attribution "The Future of Ad Measurement is on-site improvements and ad and campaign updates." - don't sleep on CRO and its impact here. 🖥 He believes one vendor can take more of the ad measurement market 🔥 Most brands are overinvested in non-brand paid search b/c they are not invested in full-funnel enough. Spotify: https://lnkd.in/d4VhNDv3 Apple: https://lnkd.in/dHUP2HaY

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🚀 Unlock the Future of Marketing! 🚀 Ever wondered how cookie-less attribution is revolutionizing our industry? I had an in-depth chat with Tye DeGrange 📈 on the “Always Be Testing” podcast about this game-changing technology. 🔍 Discover the secrets to data-driven growth and how you can stay ahead in the evolving digital landscape. 🔗 Listen Now Spotify: https://lnkd.in/d4VhNDv3 Apple: https://lnkd.in/dHUP2HaY #MarketingRevolution #DataDriven #Podcast #Cookieless #GrowthHacking #attribution

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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🚀 New Metrics Alert: Say Goodbye to ROAS! Traditional ad metrics like ROAS (Return on Ad Spend) have served us well, but it’s time for a fresh perspective. Enter ROMO (Return on Marketing Objectives). 🎯 Key Takeaways: ROMO vs. ROAS: ROMO considers broader business objectives beyond direct returns. It’s not just about the dollars; it’s about achieving strategic, more holistic goals. ROAS has historically provided a more singular approach to returns on specific channels or through outdated metrics such as last-click attribution. We all know how that can be unreliable. Enter the world of ROMO. 🌎 Measurement Challenges: Implementing ROMO requires surveys, non-programmatic tools, and data modeling. It’s worth the effort! Incremental Attribution: Industry giants like Google, Meta, and Amazon are shifting toward metrics that focus on new customer acquisition and holistic impact. Let’s embrace the future of retail metrics! What are your thoughts? 🤔 #MarketingMetrics #DigitalStrategy #RetailMedia #ROAS #MediaAttribution #PerformanceMarketing More here... 👇🏼

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Consumer attitudes are in flux - 72% of respondents told us that what they value in life has changed in the last 12 months. Nowhere is that easier to see than across the travel category - consumers tell us they are traveling MORE and spending LESS than ever before. Want to know how to use this data to drive more sales? AD.VANTAGE AI will help you turn these insights into action. DM for a demo. #aitools #summertravel #cvb #broadcastsales

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Excited to have discussed the future of CTV contextual targeting with Matthew Kramer from Media Monks and Susie Stulz from AdMonsters. We explored why emotions are pivotal for CTV targeting. As Lead for Agencies & Brands at Wurl, we're leveraging generative AI to advance CTV advertising and the move towards nuanced contextual targeting. Understanding audience emotions enables us to craft more impactful ad experiences and drive better outcomes for advertisers. Thanks, Matt and Susie, for the insightful conversation! Eager to see how our industry embraces this new era of CTV targeting. #CTV #Wurl #MediaMonks #GenAI

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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🎧 Personal Insights on the Impact of Podcast Advertising 🎧 After reading Curt Steinhorst's fascinating piece on "5 Reasons Podcast Ads Outperform," I couldn't agree more with the intimate attention capture that podcasts offer. Here are some key takeaways that resonated with me: Hyper-Targeted Reach - The specificity with which podcasts can target audiences aligns perfectly with my experiences in digital marketing. It's about reaching the right ears, not just more ears. **Trust and Influence - The relationship between podcast hosts and their listeners is profoundly impactful. This trust translates into higher ad effectiveness, something I've observed with the campaigns I've managed. **Engaging Storytelling - As someone who values compelling narratives, I see how storytelling in podcasts keeps listeners hooked not only to the content but also to the ads embedded within, increasing their effectiveness. **Steinhorst’s article is a must-read for anyone looking to understand why podcast advertising is becoming a gold standard in digital marketing. Check out his insights linked below. Has your experience with podcast ads mirrored these findings? I'd love to hear your stories! #AdTech #MarketingTrends #DigitalMarketing #Podcasts

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Lauren Lamb, Desiree Mejia and myself had the honor of attending our THIRD Meta Performance Marketing Summit in San Francisco this month! 🛩 We got to spend a few days nerding out with some of the most talented performance marketers in the game discussing the latest and greatest from the Meta ecosystem of products. We recapped our top learnings from the Summit to share with YOU for free! For those who attended, what were your standout learnings from the event? Let's keep the conversation going! #metaperformancemarketingsummit #metaads

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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❄ Bundle Up. ❄ While summer is upon us, expect streamers to continue leaning into a cross-rival bundle up strategy to drive new sub growth while limiting churn. ⛄ Per research gurus Magid, “predictive rates of churn [were] 16% lower due to the increased availability of bundle plans. Bundles also boosted customer intent to keep a subscription longer than six months by 15%.” ⛄⛄ Also interesting - all this bundling will elevate some of the smaller, even more niche services (ie, AppleTV+, Crunchyroll, Shudder are cited) that will be included into specific bundle offerings to target specific user types and/or differentiate bundles from one another. https://lnkd.in/gmHgPWdZ

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Curious about how to navigate the ever-changing influencer landscape? Join me tomorrow at Morning Brew's NYC event, "Perfecting Your Influencer IQ" where I'll be speaking with Mae Karwowski, Founder & CEO, Obviously & Kyle Hagge, Chief of Staff, Morning Brew about: 🌟 Consumer Sentiments: Understand the current attitudes and behaviors about influencers. 💡 Maximizing ROI: Strategies to leverage influencer partnerships effectively. 📈 Trends: Discuss the latest trends shaping the influencer landscape and how to stay ahead. It's not too late to register: https://lnkd.in/dwvaDSiZ #InfluencerMarketing #ROI #ConsumerInsights #MarketingTrends #MorningBrew

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In this week's #LegendsandLeadership, Jack Myers speaks with Simulmedia Founder and Chairman Dave Morgan for an in-depth discussion on the recent industry transformations, challenges, and what lies ahead. https://lnkd.in/e8X7FwmF

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Given notes, Core 1: Privacy Tech Core 2: Measurement & Analytics Core 3: Media Planning & Buying 👏👏👏

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More and more brands are wondering how they can advertise effectively to consumers across a fragmented identity ecosystem. Kristina Prokop's recent article in AdExchanger drills down the 4 ways brands can continue to maintain addressability for their omnichannel advertising strategies. 💫 Integrate audience data and first-party data: Brands can unlock more information about their customers and enable more precise targeting and personalized experiences by enriching their first-party data with audience data. These enriched data sets can then be used to find new like-minded audiences that represent a brand’s most receptive prospects. 💫 Use context: Contextual data and targeting – fueled by data and insights into the content people are consuming and how they’re consuming it – enables brands to tap into predictive audiences without relying on cookies. 💫 Adopt universal ID solutions: Brands can engage their users without cookies across channels by shifting to strategies that embrace universal IDs. While no single ID will replace the cookie, an ID-agnostic approach that combines the power of multiple IDs can go a long way while complying with all applicable privacy rules. 💫 Target omnichannel environments: Brands should also deepen their investments in channels that have never depended on cookies, including audio, CTV, DOOH and others. These channels represent growing opportunities to reach relevant, engaged audiences. Dun & Bradstreet Eyeota, a Dun & Bradstreet company https://lnkd.in/ex87Grxe

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This week, iSpot.tv struck a deal with Roku giving the companies mutual access to one another’s cross-platform audience data and measurement capabilities. “This is a game-changer for the entire advertising ecosystem looking to harness the scale and power of the leading TV streaming platform and capitalize on the most robust streaming measurement,” said iSpot's founder and CEO, Sean Muller. The synergy between Roku and iSpot looks to enhance innovation and accuracy, driving substantial value for advertisers. iSpot will integrate Roku's authenticated user, viewership and watermark data into their industry-leading panel now exceeding 100MM TV devices, as the programmatic landscape continues to evolve at a rapid pace. #programmatic #ctv #streaming https://lnkd.in/dhQFg9YA

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