MediaVillage.org’s Post

In 2019, WFA and the Association of National Advertisers announced a groundbreaking blueprint for cross-media audience measurement, incorporating Artie Bulgrin’s calibration panel method from Project Blueprint. This technique ensures accurate data fusion by controlling various demographic and media variables. Bill Harvey shares his insights on how this approach is shaping modern media metrics in the latest #InTermsOfROI https://lnkd.in/eEQCKkmT

The Freelance Isn’t Free Act, effective from August 28, 2024, ensures written contracts, timely payments, and protections against retaliation. This legislation is pivotal in fostering fair and transparent freelance engagements. For companies, understanding this act is crucial for compliant and beneficial freelance collaborations. #FreelanceIsntFree https://lnkd.in/ejhnVwBN

"Live" from the Cannes Lions International Festival of Creativity in June, the latest Legends & Leadership with Jack Myers welcomes Katy Loria, U.S. Chief Revenue Officer of FreeWheel, a Comcast Company, for an in-depth discussion on the return of live events, the importance of membership and the future of advertising. Tune in below! https://lnkd.in/esh7D2nC

FAST (free, ad-supported streaming television) was a hot topic at the 2024 MFM Annual Conference! Experts from Warner Bros. Discovery, Nexstar Media Group, Inc., and SymphonyAI discussed the benefits and challenges of FAST. Despite obstacles like data access and ROI metrics, the promise of FAST remains strong. Learn more below! Featuring: Michael Van Horn, Nexstar Media Group, Inc.; Shane Johnson, Warner Bros. Discovery; Lenora Hendley, SymphonyAI https://lnkd.in/eaHs8Ehq

With a projected 9% increase in undergraduate enrollment by 2031, connecting with prospective students requires more than traditional outreach. Optimum Media offers solutions like their AdMessenger mobile platform and strategic TV advertising to help colleges engage effectively. Jenna Walker, Optimum Media Sr Marketing Specialist, shares her insights. https://lnkd.in/e_fH9BZB

Jack Myers is joined by Melanie Hamilton, Senior VP of Enterprise Sales at Comcast Advertising, from the FreeWheel Beach during the Cannes Lions International Festival of Creativity. Melanie delves into the game-changing impact of addressable advertising, reaching 64 million households with a 95% match rate. Learn how this precision tool is reshaping media strategies and merging digital accuracy with linear TV's reach. Watch below! https://lnkd.in/eSzV8kW6

Raquelle M. Zuzarte shares her insights on the 2024 Cannes Lions International Festival of Creativity as well as key takeaways from this year's presentations from major tech leaders to industry titans. https://lnkd.in/epAmXDJV

Loyalty marketing is set for massive growth, projected to hit $41.21 billion by 2032. However, this growth also brings heightened risk of fraud. To address this, Association of National Advertisers is collaborating with HUMAN to explore and mitigate loyalty program fraud. From understanding the types of fraud to implementing solutions like multi-factor authentication, we're committed to safeguarding these valuable programs. Discover more about our initiatives and insights from our recent panel at Cannes. #LoyaltyMarketing #FraudPrevention #CustomerData https://lnkd.in/d3UHN_zJ

Brady: United Against Gun Violence, Casanova//McCann, and the Ad Council launch “Da El Siguiente Paso” – the first national public education campaign on safe firearm storage targeting Hispanic gun owners, aiming to address the rising number of Hispanic firearm owners by providing essential safety resources. Discover more at DaElSiguientePaso.org. #GunSafety #PublicHealth #HispanicCommunity #EndFamilyFire https://lnkd.in/eTrFrq2F

In today’s mobile-centric world, businesses must leverage mobile advertising to connect with customers. Did you know 96% of U.S. adults own a smartphone and check it 144 times daily? Optimum Media's AdMessenger solution delivers dynamic, interactive ads that engage users and drive real-time actions. #MobileMarketing #AdMessenger https://lnkd.in/eH-khDGB